Free Essay


In: Business and Management

Submitted By jhalakbanik
Words 6997
Pages 28
From Wikipedia, the free encyclopedia
Jump to: navigation, search
For the Arts & Science Undergraduate Society, see Queen's Faculty of Arts and Sciences. ASUSTeK Computer Inc.
(trading as Asus) | | Type | Public | Traded as | LSE: ASKD, TWSE: 2357 | Industry | Computer hardware
Electronics | Founded | 2 April 1989 | Founder(s) | T.H. Tung
Ted Hsu
Wayne Hsieh
M.T. Liao | Headquarters | Beitou District, Taipei, Taiwan | Area served | Worldwide | Key people | Jonney Shih (Chairman)
Jerry Shen (CEO) | Products | Desktops, laptops, netbooks, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations | Revenue | US$14.73 billion (2011)[1] | Profit | US$565.2 million (2011)[1] | Employees | 18,850 (2011)[1] | Website | |

Asus | Traditional Chinese | 華碩電腦股份有限公司 | Literal meaning | ASUSTeK Computer Inc.
(Great Splendid Computer Corporation) | [show]Transcriptions | |
ASUSTeK Computer Inc., trading as Asus (/ˈeɪsuːs/[2]), is a Taiwanese multinational computer hardware and electronics company headquartered in Taipei, Taiwan. Its products include desktops, laptops, mobile phones, monitors, motherboards, servers, tablet PCs and video cards. The company's slogan is: "Inspiring Innovation. Persistent Perfection."[3]
Asus is the world's fifth-largest PC vendor by 2012 unit sales (after HP, Lenovo, Dell and Acer).[4] Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.3 billion.[5]
Asus has a primary listing on the Taiwan Stock Exchange and a secondary listing on the London Stock Exchange. Contents * 1 Name * 2 History * 3 Operations * 4 Products * 4.1 Eee Line * 4.2 N Series * 4.3 Essentio Series * 4.4 Digital media receivers * 4.5 GPS devices * 4.6 Republic of Gamers (ROG) * 4.7 Graphics cards * 4.8 Sound cards * 4.9 Tablets * 5 Environmental record * 5.1 Green Asus * 5.2 Recognition * 5.3 Recycling campaign * 6 Pirated software and dissemination of confidential data * 7 See also * 8 References * 9 External links |
The name Asus originates from Pegasus, the winged horse of Greek mythology.[6][7] Only the last four letters of the word were used in order to give the name a high position in alphabetical listings.[8]
Asus was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[9] all four having previously worked at Acer as computer engineers. At this time, Taiwan had yet to establish a leading position in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. By 2009, Asus was receiving Intel engineering samples ahead of its competitors.[10]
In September 2005 Asus released the first PhysX accelerator card.[11] In December 2005 Asus entered the LCD TV market with the TLW32001 model.[12] In January 2006 Asus announced that it would cooperate with Lamborghini to develop the VX series.[13]
On 9 March 2006 Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology.[14] On 8 August 2006 Asus announced a joint venture with Gigabyte Technology.[15] On 5 June 2007 Asus announced the launch of the Eee PC at COMPUTEX Taipei. On 9 September 2007 Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.[16] Asus subsequently released several Blu-ray based notebooks.
In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus (focused on applied first-party branded computers and electronics); Pegatron (focused on OEM manufacturing of motherboards and components); and Unihan Corporation (focused on non-PC manufacturing such as cases and molding).[17][18] In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.[19]
On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Android devices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."[20]
On 1 June 2010, Asus spun off Pegatron Corp.[21] In October 2010, Asus and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category.[22] The two companies had produced six Garmin-Asus branded smartphones over the prior two years.[22]
In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel core i3 or i5 with a thickness of only 19 mm.[23]
In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to tablets and Ultrabooks.[24][25]

An Asus shop in Hong Kong
Asus has its headquarters in Beitou District, Taipei, Taiwan.[26]
As of 2009 Asus had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangan, Guishan), mainland China (Suzhou, Jiangsu), Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus Hi-Tech Park, located in Suzhou, covers 540,000 m2 (5,800,000 sq ft), roughly the size of 82 soccer fields.
Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide.
Asus' products include laptops, tablet computers, desktop computers, mobile phones, personal digital assistants (PDAs), servers, computer monitors, motherboards, graphics cards, sound cards, optical disc drives, computer networking devices, computer cases, computer components and computer cooling systems.
Eee Line
Since its launch in October 2007, the Eee PC netbook has garnered numerous awards, including Forbes Asia’s Product of the Year,[27] Stuff Magazine’s Gadget of the Year and Computer of the Year,[28]’s Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine’s 2008 Trend Award Winner.
Asus subsequently added several products to its Eee lineup, including:: * EeeBox PC, a compact nettop * Eee Top, an all-in-one touchscreen computer housed in an LCD monitor enclosure, * Eee Stick, a plug-and-play wireless controller for the PC platform that translates users’ physical hand-motions into corresponding movements onscreen * Eee Pad Transformer, is a tablet computer that runs on the Android 3.0 operating systems[29] * Eee Pad Transformer Prime, the successor to the original Transformer.
On 6 March 2009, Asus debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of the Asus EeePC", (the "Asus Eee Box" computer line is later in 2010 renamed to "Asus EeeBox PC").[30]
N Series
The N series are high performance notebooks featuring up to Intel Core i7 processors, Nvidia GT650M GPUs and audio by Bang and Olufsen.
Essentio Series
Essentio is a line of desktop PCs. As of December 2011 the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.[31]
Digital media receivers
Asus sells digital media receivers under the name Asus O!Play.[32]
GPS devices
Asus produces the R700T GPS device, which incorporates Traffic Message Channel.[33]
Republic of Gamers (ROG)
Republic of Gamers[34] is a line of products launched by Asus in 2006 "with the purpose of delivering the most innovative hardcore hardware for truly dedicated gamers." Republic of Gamers products include motherboards, graphic cards, notebooks, desktops, peripherals and accessories.
Graphics cards
Asus released wireframe display drivers in 2001 that enabled players to use wallhacks, announcing the settings as "special weapons" that users could employ in multiplayer games. [35]
Sound cards
Asus released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the Asus GX software while also supporting Open AL and DTS-connect.[36] In July 2008 Asus launched the Xonar D1, which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E x1 connection of the Xonar DX.[37] Asus then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers.[38]
In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124db SNR rating and precision audio clock tuning.[39] In the same month, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form.[40] During Computex 2010, Asus introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset.[41][42] In August 2010, Asus released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105db SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.[43][44]
Asus' line of tablets includes the Eee Pad Transformer series, Eee Pad Slider series, Eee Slate series, and the newest Nexus 7, manufactured for and branded as Google was announced on 27 June 2012 for release in July 2012.[45]
Asus has been working with Microsoft in developing Windows 8 convertible tablets.[46] *
An Asus Fonepad *
An Asus NVIDIA GeForce 210 silent graphics card *
An Asus Eee Note EA-800 *
An Asus x21 ultrabook *
An Asus motherboard *
An Asus ATX chassis TA-M21
Environmental record
Green Asus
In 2000, Asus officially launched Green Asus,[47] a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. Green Asus pursues what the company calls the "Four Green Home Runs", namely: "Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing".[48]
In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and for all of its manufacturing sites.[49]
In 2007, Oekom Research, an independent research institute specializing in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".[50]
In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products,[51] including four of its N-Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague.[50] In December 2008, Det Norske Veritas conferred the world’s first EuP (Energy-using Product) certification for portable notebooks on these machines.[50]
Recycling campaign
In April 2008, Asus launched its "PC Recycling for a Brighter Future"[52][53] program in collaboration with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.
Pirated software and dissemination of confidential data
In September 2008, PC Pro discovered through a reader that Asus had accidentally shipped laptops that contained cracked and pirated software.[54] Both physical machines and recovery CDs contained confidential documents from Microsoft and other organizations, internal Asus documents, and sensitive personal information including CVs.
At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media.[55] It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.[56][57]
See also | Taiwan portal | | Companies portal | * List of companies of Taiwan * Biostar * DFI * Elitegroup Computer Systems (ECS) * Gigabyte Technology * Micro-Star International (MSI)
1. ^ a b c "Forbes Global 2000 #1131: ASUSTeK Computer". Fortune. April 2012. Retrieved 14 July 2012. 2. ^ "How to pronounce Asus". video. Engadget. Retrieved 3 March 2011. 3. ^ "Asus Press Global Inspiring Innovation Persistent Perfection". Retrieved 2013-02-13. 4. ^ "Gartner Says Declining Worldwide PC Shipments in Fourth Quarter of 2012 Signal Structural Shift of PC Market". Gartner, Inc. Retrieved 22 February 2013. 5. ^ "2008 Top Taiwan Global Brands announced today(2008/10/23)". 23 October 2008. Retrieved 1 June 2010. 6. ^ "Origin of the Name 'Asus'". Asus website. Asus. Retrieved 4 August 2009. "Asus comes from the last four letters of Pegasus, the winged horse in Greek mythology that represents the inspiration of art and learning. However it is not pronounced like the "asus" in Pegasus," 7. ^ "Russian-language interview with Alexander Kim (Алекс Ким), October 2003". Retrieved 1 June 2010. 8. ^ Maks, Kurmaz. "Интервью с Asus" [Interview with Asus]. (Belorusian Iron Site) (in Russian). Archived from the original on 26 June 2009. Retrieved 4 August 2009. "Компания Asus образовалась в 1989 году [...] Ее название образовано от английского слова “Pegasus” [...] Была взята только часть названия – “asus”, чтобы быть в начале списка по алфавиту. [Translation: The Asus company formed in 1989 ... Its name is formed from the English word "Pegasus" ... [We] took only part of the name: "asus", in order to be at the beginning of alphabetical order.]" 9. ^ "Company Profile". Official website. Asus. 2009. Retrieved 27 November 2009. 10. ^ "Asus Company Information < By Mast Business". 2008-01-03. Retrieved 2013-06-14. 11. ^ "Asus PhysX Card Ready". Retrieved 1 June 2010. 12. ^ "Asus enters LCD TV market with TLW32001 32" LCD TV". Retrieved 1 June 2010. 13. ^ "Asus VX1 Lamborghini". PC Mag. 11 August 2006. Retrieved 1 April 2013. 14. ^ John, Walko (9 March 2006). "Microsoft Unfolds Origami, The 'On The Go' PC". InformationWeek. Retrieved 16 November 2009. "Microsoft (NSDQ: MSFT) says three companies have built working models – Samsung, Asus, and Founder, China’s second largest PC maker. The Samsung and Asus devices are expected to be in stores by April, and the Founder device in June." 15. ^ "ASUSTeK and Gigabyte form joint venture". Retrieved 1 June 2010. 16. ^ "Asus BD-ROM/DVD writer drive". 2007. Archived from the original on 13 September 2007. Retrieved 9 September 2007. 17. ^ "Asus splits into three". PC Pro. 4 January 2008. Retrieved 1 April 2013. 18. ^ "Asus pins future on small and inexpensive laptop". USA Today. 16 May 2008. Retrieved 1 April 2013. 19. ^ Kubicki, Kristopher (3 January 2008). "New Asus Corporate Structure Zeroes Employee Pensions". DailyTech. Retrieved 28 March 2009. "Under the new corporate entity, Asus employees were paid out all pension plans regardless of maturity as of 1 January 2008. All employees at the two new companies must start their tenure from scratch." 20. ^ "Open Handset Alliance". Open Handset Alliance. 9 December 2008. Retrieved 1 June 2010. 21. ^ 22. ^ a b "Asustek, Garmin ending co-branding". The Taipei Times. 27 October 2010. Retrieved 13 May 2012. 23. ^ 24. ^ Spurbeck, Jared (2013-01-03). "Acer and Asus to Stop Making Netbooks". Yahoo!. Retrieved 2013-01-13. 25. ^ Condliffe, Jeff (2013-01-02). "Asus and Acer: The Netbook Is Dead". Gizmodo. Retrieved 2013-02-13. 26. ^ "2007 Corporate Sustainability Report." Asus. 10 of 67. Retrieved on 15 March 2010. "Asus has its headquarters located in No. 15, Li-Te Rd., Beitou, Taipei 11259, Taiwan.". 27. ^ Buley, Taylor (8 December 2008). "Product of the Year: ASUSTeK's Eee PC". Forbes. Retrieved 1 June 2010. 28. ^ "Stuff Gadget Awards – Eee PC wins gadget of the year". Archived from the original on 29 June 2010. Retrieved 1 June 2010. 29. ^ Annie Huang, Associated Press. "Taiwan's AsusTek launches Android-powered tablet." 25 March 2011. 30. ^ Santo Domingo, Joel (2 June 2008). "Asus Debuts Desktop-Equivalent Eee PC". PCMag. Archived from the original on 24 April 2009. Retrieved 3 April 2009. "At the Computex show on Monday in Taipei, Taiwan, Asus introduced a slew of products, including the Eee Box B202. The Eee Box is the desktop equivalent of the Asus EeePC." 31. ^ "AsusTek Computer Inc. – Desktop". Asus. Retrieved 1 December 2011. 32. ^ "Search > O!Play". AsusTeK Computer Inc. Retrieved 20 May 2012. 33. ^ By on 11 April 2008 3:05 am (11 April 2008). "Asus R700t TMC GPS Device : Specs, reviews and prices". Retrieved 1 June 2010. 34. ^ "About ROG - Republic of Gamers". 2013-06-05. Retrieved 2013-06-14. 35. ^ "ASUS releases games cheat drivers". The Register. May 10, 2001. Retrieved 2013-06-06. 36. ^ Asus, Official Website (28 February 2008). "Crystal Clear Audio Quality for Home Entertainment and Gaming". Retrieved 3 October 2011. 37. ^ Asus, Official Website (27 July 2008). "Asus Unveils Xonar D1 7.1 Audio Card: The High-fidelity PCI Variant to the Successful Xonar DX". Retrieved 3 October 2011. 38. ^ Asus, Official Website (31 December 2008). "Asus Reveals Xonar HDAV1.3 Series Sound Cards with World's First Dolby TrueHD Bit-Stream Feature for the New Blu-ray Era". Retrieved 3 October 2011. 39. ^ Asus, Official Website (15 May 2009). "Breaking the Boundaries in Sound Quality". Retrieved 3 October 2011. 40. ^ Asus, Official Website (18 May 2009). "Asus Unveils New Xonar HDAV Slim Sound Card". Retrieved 3 October 2011. 41. ^ Asus, Official Websiteq. "Xonar Xense". Xonar Xense. Asus. Retrieved 3 October 2011. 42. ^ Asus, Official Website (June 2010). "Asus Covers all the Multimedia Bases at Computex 2010". Retrieved 3 October 2011. 43. ^ Asus, Official Website (August 2010). "Asus Unveils the Xonar DG Gaming Sound Card". Retrieved 3 October 2011. 44. ^ Asus, Official Website. "Xonar DG Hear all, dominate all!". Xonar DG Hear all, dominate all!. Asus. Retrieved 3 October 2011. 45. ^ Ciaccia, Chris (27 June 2012). "Google Launches Nexus 7 Tablet". The Retrieved 15 July 2012. 46. ^ "Dell and Asus debut inspired Windows 8 convertible tablets". Forbes. 2012-04-18. Retrieved 2013-06-14. 47. ^ "Green Asus". Green Asus. Retrieved 1 June 2010. 48. ^ "Asus Conferred World's First EuP Certification for Portable Notebooks for Its N Series Notebooks". Asus. 2008. Archived from the original on 20 February 2009. Retrieved 28 March 2009. "Asus' sustainability drive – Green Asus – which was initiated in 2000, pursues the Green Asus "Four Green Home Runs" in the design and production of each notebook, namely: Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing."[dead link] 49. ^ "GreenAsus Management System". Official website. AsusTeK Computer Inc. 2009. Archived from the original on 3 August 2008. Retrieved 27 November 2009. 50. ^ a b c "GreenAsus News and Awards". Official website. AsusTeK Computer Inc. 2009. Archived from the original on 3 August 2008. Retrieved 27 November 2009. 51. ^ 52. ^ "Asus, Intel Team up for PC Recycling in Taiwan". 22 April 2008. Retrieved 1 June 2010. 53. ^ "Asus Recycle". Retrieved 1 June 2010. 54. ^ Collins, Barry (17 September 2008). "Asus ships software cracker on recovery DVD". PC Pro. Dennis Publishing. Archived from the original on 27 June 2009. Retrieved 21 June 2009. "The startling discovery was made by a PC Pro reader whose antivirus software was triggered by a key cracker for the WinRAR compression software, which was located on the recovery DVD for his Asus laptop." 55. ^ "News: Asus ships software cracker on recovery DVD". PC Pro. 17 September 2008. Retrieved 1 June 2010. 56. ^ Cargile, Anthony (20 September 2008). "Asus Recovery DVD scandal: How it happened". The Coffee Desk. Archived from the original on 8 January 2011. Retrieved 18 February 2011. 57. ^ Lord, Timothy (22 September 2008). "How Asus Recovery Disks Ended Up Carrying Software Cracks". Slashdot. Geeknet, Inc. Retrieved 18 February 2011.
External links | Wikimedia Commons has media related to: ASUS | * Official website [show] * v * t * eAsus | |

[show] Links to related articles | |
* Asus * Computer enclosure companies * Computer hardware companies * Graphics hardware companies * Display technology companies * Motherboard companies * Electronics companies of Taiwan * Taiwan brands * Netbook manufacturers * Companies based in Taipei
Navigation menu * Create account * Log in * Article * Talk * Read * Edit * View history
Top of Form

Bottom of Form * Main page * Contents * Featured content * Current events * Random article * Donate to Wikipedia
* Help * About Wikipedia * Community portal * Recent changes * Contact Wikipedia
* Afrikaans * العربية * Azərbaycanca * বাংলা * Bân-lâm-gú * Български * Bosanski * Català * Česky * Dansk * Deutsch * Eesti * Español * Esperanto * فارسی * Français * Galego * 한국어 * Hrvatski * Bahasa Indonesia * Italiano * עברית * Қазақша * Lietuvių * Bahasa Melayu * မြန်မာဘာသာ * Nederlands * 日本語 * Norsk bokmål * Polski * Português * Română * Русский * Slovenčina * Slovenščina * کوردی * Suomi * Svenska * ไทย * Türkçe * Українська * Tiếng Việt * 中文 * Edit links * This page was last modified on 22 June 2013 at 21:31. * Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy.
Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. * Privacy policy * About Wikipedia * Disclaimers * Contact Wikipedia * Mobile view * * * News & Opinions * Events * Research & Networking * Login * * * * * *
Top of Form

Bottom of Form

Get the best of GreenBiz delivered to you -- GreenBuzz e-news
5 inShare Asus Sits Atop Green IT Product Survey from Greenpeace
By Matthew Wheeland
Published January 07, 2011
Email | Print | Single Page View
More Stories On: Asset Management, Computers & Gadgets, More...

LAS VEGAS, NV — With CES taking on an increasingly green sheen, it's only appropriate that Greenpeace published the results of its third annual survey of electronics manufacturers during this week's event.
In seven categories of electronics, Asus led with two products at the top of the heap, as well as the highest-scoring product surveyed, the Asus VW-247H-HF monitor.
Among the other categories, Asus also led with the greenest notebook computer, while HP can boast the greenest desktop and Acer landed the greenest netbook computer. Samsung's Blue Earth mobile phone led that category, Sony Ericsson made the greenest smartphone, and Sharp took the top spot in the television category.
Greenpeace noted three main trends from this year's report:
Significant reductions in the use of hazardous chemicals. More products than ever before are PVC-free and BFR-free. The use of phthalates, as well as beryllium and antimony and their associated compounds, are being eliminated in every product category. Although the previous survey showed that the use of RoHS exemptions could be drastically reduced, we have yet to see this progress in the industry.
Exceeding energy efficiency standards. Almost all products meet or exceed the current Energy Star standards established by the US EPA. Electronics companies seem to put much more effort in improving the energy efficiency of their products rather than assessing thoroughly (and reducing) the "embedded energy" -- that is, the energy spent during the production of each product.
Product lifecycle responsibility must improve. Lifecycle management is still the weakest point of electronic products, with very little use of recycled plastic, a variety of take-back practices (generally improving) and little marketing efforts to prevent fast obsolescence of products.
"Our survey shows that electronics manufacturers have made demonstrable progress over the past few years in producing products that are free of the worst toxic chemicals, more energy efficient and more easily taken back for reuse and recycling," Renee Blanchard, toxics campaigner for Greenpeace, explained in an interview with V3. "This report allows the industry to do what it does best; compete for a new perspective and innovate on environmental policies."
Greenpeace ranked products based on their performance in four areas: The use of hazardous chemicals, power consumption, product lifecycle, and innovation and marketing.
While the report does cite the good progress made on many fronts, companies are still falling short in two key areas of end-of-life management: Product recycling and designing products to last longer.
Furthermore, some companies returned limited information, or none at all: Apple and Philips failed to return the surveys to Greenpeace.
The full report, "Towards Green Electronics," is available for download from

Matthew Wheeland is the former managing editor of; he currently serves as senior editor/writer for the website while also working on assorted applied-sustainability projects in his spare time. Find him on Twitter at @MattWheeland.
Read more from Matthew Wheeland.

Related News & Blogs

Empire State building retrofit lights the way for new projects

Business leaders react to Obama's climate plan

Intel squeezes into smart (and crowded) sustainable cities space

Inside eBay's opening bid on transparency
Archived Comments (1)
I hope you look for the wally (not verified), January 10, 2011 - 02:45
I hope you look for the Africa bez all world trash in there
Sponsored Links
How to reduce cost and risk across the value chain using today?s most innovative software solutions.

Green your hand hygiene program with GOJO. Click here to learn more about the world's first green hand hygiene program.

How your organization and your professional work can benefit from the Sustainable Purchasing Council

How do leading companies evaluate the ROI on their energy efficiency upgrades? Through better, smarter SoFi Software.

US Concrete and BASF used over 70% recycled materials in the concrete for One World Trade Center, saving water (155K gal), energy (25M kWh) and CO2 emissions (35M lb).

Check out our 2013 sustainability training calendar! We have a course for every level/need.

The most trusted name in safety is making its mark on sustainability. Look for the new marks of leadership from UL Environment.

Green your hand hygiene program with GOJO. Click here to learn more about the world's first green hand hygiene program.

Take the Greener IT Challenge and learn how to buy, use, and dispose of IT in ways that are environmentally friendly and cost effective.

Your Guide To Enterprise-Wide Sustainability Performance
Related Content Panasonic to Double Down on Green Products, Takeback Locations Panasonic Corporation of North America has unveiled new goals to lower the impact of its products as well as its offices. | 10 Carbon Reporting Trends that Defined 2010From supplier sustainability evaluations to the demise of Climate Leaders and the Chicago Climate Exchange, 2010 included several highlights that have impacted the evolution of the reporting of corporate greenhouse gas emissions. | Kaiser Hospital in California's Silicon Valley Taps Solar PowerKaiser Permanente's Santa Clara Medical Center will get almost 10 percent of its electricity from a recently installed solar power system. The facility is the first hospital among 15 California sites that will host installations as part of power purchase agreements between the managed care organization and Recurrent Energy. | 5 FAQs About Hybrid Energy Storage and EfficiencyThe promise of battery-ultracapacitor hybrid energy storage is catching the attention of manufacturers across multiple industries spanning numerous applications. Engineers considering the technology are weighing its cost, power, performance and potential for delivering greener, more sustainable future products. | How Stakeholder Engagement Can Make or Break a Climate StrategyA business that engages and communicates effectively with its stakeholders might be better prepared for climate change, and will certainly be better prepared to take advantage of the new opportunities arising from climate change. | ULE Creates Sustainability Standard for Cell PhonesCell phone makers are getting a standard to determine how sustainable their products are. | Is It Possible to Make a Hamburger Greener?It's estimated that beef provides about 1.3 percent of the world's calories, but uses 60 percent of the world's farmland to do so. So why is the World Wildlife Fund trying to create a plan for sustainable beef production? | Finding Common Ground on Climate Change in the New CongressCan climate change supporters and policymakers find common ground in this new Congress? A cleaner environment should not be a partisan issue, but there are two changes that must take place in order for climate change advocates and policymakers to find common ground in this new Congress. |
Editor's Choice

Hannah Jones and Nike's innovation juggernaut
Joel Makower
Behind some of Nike's boldest moves you'll find this VP blending innovation and sustainability to redesign the future. Read more
Why are Toyota, Ford and Honda the ‘best green global brands’?
The 5 definitions of sustainability recruiting
State of Green Business 2013

The sixth annual edition of research has been expanded to include data on 1,600 companies worldwide, as well as on the U.S.-based S&P 500. Find out where the world of sustainable business is headed -- and the leading indicators of future progress.

Read the stories and download the report.
What's New on GreenBiz TV
MIT Professor Don Sadoway reveals how his team made an advanced and cheap battery, using only abundant elements. See our entire video collection
> See All
Featured Resources *
State of Green Business Report 2013
The sixth annual edition includes data on 1,600 companies worldwide, as well as on the U.... *
State of the Profession 2013
GreenBiz looks at the salary, role, challenges, and trends of corporate sustainability... *
VERGE and the Built Environment
How technology convergence is rapidly affecting buildings, campuses, neighborhoods and... *
5 Management Principles to Modernize Cars, Buildings & the Grid
Insights from the world's biggest companies on how to capitalize on the connected...

Featured White Papers

Latest white papers from our sponsors: * Your Guide to Enterprise-Wide Sustainability Performance * Transforming the New Zealand Wool industry by creating the most innovative, sustainable primary industry possible
Sustainability Consultants Directory

Find great consultants specializing in sustainability.'s Sustainability Consultants Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
Green & Sustainability Job Board

Ready for the next move in your sustainability career? The GreenBiz green & sustainability job board has jobs in energy efficiency, protecting ecosystems, research and development, green building, administrative, and more. Employers can post jobs and internships for free. » Find jobs
Autodesk: Sponsored Content

ADEPT Airmotive
ADEPT Airmotive used Autodesk® Inventor® to develop a lighter, more fuel-efficient general aviation engine. Click here to learn more.
Sponsored Links
How your organization and your professional work can benefit from the Sustainable Purchasing Council

Green your hand hygiene program with GOJO. Click here to learn more about the world's first green hand hygiene program.

How do leading companies evaluate the ROI on their energy efficiency upgrades? Through better, smarter SoFi Software.

The most trusted name in safety is making its mark on sustainability. Look for the new marks of leadership from UL Environment.

Check out our 2013 sustainability training calendar! We have a course for every level/need.

Take the Greener IT Challenge and learn how to buy, use, and dispose of IT in ways that are environmentally friendly and cost effective.

Green your hand hygiene program with GOJO. Click here to learn more about the world's first green hand hygiene program.

US Concrete and BASF used over 70% recycled materials in the concrete for One World Trade Center, saving water (155K gal), energy (25M kWh) and CO2 emissions (35M lb).

Your Guide To Enterprise-Wide Sustainability Performance

How to reduce cost and risk across the value chain using today?s most innovative software solutions.
© 2013 GreenBiz Group -® is a registered trademark of GreenBiz Group Inc.
About Us | Browse | Engage | Research | Privacy Policy
<img height="1" width="1" border="0" src="" />

ASUS tops Greenpeace eco-league
Posted January 7, 2011 - 17:40 by Emma Woollacott
ASUS is the greenest notebook manufacturer, according to Greenpeace, which has released a report on the most environmentally-friendly computers, monitors, phones and televisions.
The company's UL30A notebook scored 5.59 out of a possible ten, and its VW-247H-HF monitor was also the greenest with 7.5 points.
Other product category leaders include the Sharp LC-52SE1 television, the Sony Ericcson Aspen smartphone, the Samsung GT-S75550 mobile phone, the Acer TM8172 netbook and the HP Compaq 6005 Pro Ultra-slim desktop.
"As a technology leader in the new digital era, it is our responsibility to reduce our carbon footprint and monitor the entire life-cycle of our products," says ASUS chairman Jonney Shih. "It is just the beginning of Green ASUS. Consumers can anticipate even more innovative green products from us in the near future."
Once again, Apple refused to take part in the survey; but Greenpeace went ahead and assessed the the newly-released
Philips’ Econova TV and Apple’s Macbook Pro MC374 anyway. It couldn't do a proper job as it didn't have enough information, but concluded that the machine was entirely free of PVC and BFRs.
"Had Apple provided all the data that was required, its notebook would probably have been a real challenge to the Asus model," the report concludes.
The survey rated products based on their toxic chemical phase-out, energy efficiency, product lifespan and energy used in production, with additional points given for unique innovation.
"Our survey shows that electronics manufacturers have made demonstrable progress over the past few years by producing products that are free of the worst toxic chemicals, more energy efficient and more easily taken back for reuse or recycling," says Renee Blanchard, Greenpeace International toxics campaigner.
"Major brands are responding to consumer demand for greener gadgets, and we expect them to continue to innovate and make all their products, and not just a niche few, with these higher green standards."

Green ASUS
There is a growing concern about how we are living and the environment in which we will be living. ASUS fully understand this concern and have determined to create innovations and engineering processes that will enable the development of more environmentally friendly products for people of all generations across the world.
ASUS has created a strategy dubbed the "4 Green Home Runs" to deliver greener products for the consumer. The “Green Home Runs” are Green Design, Green Manufacturing, Green Procurement and Green Service and Marketing.
The Green ASUS concept is integrated with the ASUS supply chain, product design and the manufacturing processes.
E-Green platform:
ASUS Research & Development can only select parts from the e-Green platform database that specifies a list of Green ASUS-authorized vendors. Prior to approval all vendors have to pass a strict authorization process that includes providing toxicity information, third party test reports and warranty letters to clearly prove that the parts do not contact hazardous chemicals.
ASUS is proactively striving to be greener:
To ensure the strict adherence to hazardous substance guidelines, ASUS restricts the use of 37 hazardous substances, not just the 6 required by the RoHS directive.
The manufacturing process is monitored in detail with several check points: 1. Products are designed using parts authorized by the e-Green platform 2. Prior to a products mass production, Quality Control and the Reliability Lab examine the physical products to identify if they contain any hazardous chemicals. 3. During manufacturing, SRF checks with the IQC to identify if the mass produced products contain hazardous chemicals.
ASUS products are designed to be easy to reuse, recycle and disassemble:
ASUS notebooks’ modularized design enables users to replace the parts easily to extend the product lifecycle and thus reduce waste.
Recognized by international agencies and government bodies: 1. 9 out of 36 EPEAT Gold awards were conferred on ASUS N series notebooks worldwide; 25% of the total awards were won by ASUS. 2. ASUS N series notebooks are the 1st EU Flower-certified notebooks in the world. 3. More than 50 ASUS notebooks are certified by Energy Star. 4. ASUS was recognized as a highly environmentally friendly company in the Computers and Peripherals Industry by oekom in 2007. 5. ASUS' HQ, R&D centres and manufacturing sites are certified by the IECQ strict Hazardous Substance Process Management (HSPM) Standard.
It's easy being green with bamboo and ASUS
Being green is an increasingly important concept in our increasingly eco-conscious world. With Green ASUS and products like the Bamboo notebook, being green is now simply a matter of making environmentally informed purchasing decisions.
When you buy an ASUS Bamboo notebook over less green alternatives, you and ASUS together are helping to preserve our Earth.
Bamboo is an ideal material to fashion into gadgets — it’s tough but lightweight, and it wears well, acquiring a patina to complement any knocks and scratches. Also, to me, it’s much more pleasing to the eye than plastic. But few bamboo-clad electronics have made it into mass production yet though. One exception is ASUS’s bamboo-cased version of its U2E notebook which is now available (currently only in Asia). ASUS says buyers will be able to choose different color treatments for the bamboo.
Beyond the bamboo, this notebook has other green elements. It’s energy efficient thanks to a “Super Hybrid Engine”� that ASUS says boosts battery performance. According to the company, the Super Hybrid Engine can extend battery life between 35% and 70% as compared to notebooks with the same specifications, and but enable users to boost their systems’ performance by up to 23%. It achieves this by intelligently monitoring the power requirements of the notebook’s components and automatically adjusting the power levels in real-time to match the current consumption needs, thus optimizing both system performance and power efficiency.
The ASUS Bamboo Series notebook is currently available in two versions: a 12.1”� model that weighs 1.57kg and an 11.1”� model that weighs a mere 1.25kg. Both house Intel Core™2 Duo processors and are fitted with DDRII RAM.

ASUS Produces World's First Notebook Computer to Receive Carbon Footprint Certificate
Sunday, October 18, 2009 - by Marco Chiappetta
ASUS Produces World's First Notebook Computer to Receive Carbon Footprint Certificate
Taipei, Taiwan, October 16, 2009 – ASUS, the global IT industry leader in green innovation, today announced that its N51V notebook computer is the world's first notebook to receive both Environmental Product Declaration (EPD) and carbon footprint (PAS 2050:2008) certificates. The awarding of both certificates demonstrates ASUS' keen awareness of, and commitment to, enhancing energy savings and reducing carbon footprints—thus lessening the impact of computer manufacturing on the environment. ASUS is the first Taiwanese IT manufacturer to participate in EPEAT and to have its products registered at the Gold level. It is also the first to participate in EU Flower and have products its awarded the EU Flower.

ASUS Notebook Computer First to Receive Carbon Footprint Certificate
ASUS' GHG Reduction Policy states that it supports the strategy to mitigate climate change and embrace the "no-regret policy" by reducing ASUS-owned operation carbon emissions and product carbon footprints through innovations. Through its close adherence to ISO 14025 Environmental Labels and Declarations -- Type III Environmental Declarations, ASUS' N51V notebook is now the first notebook computer to receive the EPD certificate. Based on EPD, ASUS follows BSI PAS 2050:2008 to implement Life Cycle Inventory (LCI) which includes five phases—materials, manufacturing, using, transportation, and disposal—and subsequently discloses completely the direct and indirect GHG emission data during each phase. The process and data are then verified by Det Norske Veritas (DNV). Through this rigorous process, the ASUS N51V received PAS 2050:2008 certification.

Jonney Shih, Chairman of ASUS, said: "We aim to provide the most outstanding and the most environmental friendly products to create a better world. We therefore promote Green ASUS aggressively across the company, combining technology, innovation and environmental sustainability to make the Earth cleaner and more LOHAS". Jerry Shen, Chief Executive Officer of ASUS, added: "ASUS has strong R&D and management teams, and this is our core competitive advantage. We promise to bring consumers lighter, thinner, more energy-efficient and energy-saving products with great aesthetics and mobility."

With Many Eco Labels, ASUS is the Greenest Computer Company
Since 2008, ASUS has participated in EPEAT (Electronics Products Environmental Assessment Tool), with many of its notebooks registered at the Gold level. The complete set of performance criteria includes 23 required criteria and 28 optional criteria in 8 categories. The products are required to meet all required criteria plus at least 75% of the optional criteria if attempting to be registered at the Gold level—demonstrating that EPEAT is a high-standard international eco label. The ASUS N51V is an EPEAT Gold registered product for its innovative energy-saving technology dubbed Super Hybrid Engine (SHE), which not only improves energy performance by 53.75% as compared to merely following the Energy Star standard (according to V5.0 Category C), but also extends the battery life from 35% to 53%. The reuse, recycle and recovery rate (3R) of the N51V is at least 90%, and the recycled content in the packaging achieves at least 80%.

The EPD and PAS 2050:2008 Awards Ceremony will be held at the Socrates Chamber of GISNTU Convention Center at 1:00 PM on Friday, October the 16th. Mr. Percy Lakdawalla, Global Manager Business Development, Product Certification of Det Norske Veritas (DNV), and Ning Yu, PH.D., President, Environment and Development Foundation, will award the PAS 2050:2008 and EPD certificates to Jonney Shih, Chairman of ASUS, and Jerry Shen, Chief Executive Officer of ASUS, respectively.

Similar Documents

Premium Essay

Personal Finance

...that LAST MONTH’s cash flow was a positive balance of $330.00, and THIS MONTH’s cash flow is a negative balance of $270.00. Therefore, Stephanie Spratt will not have sufficient funds to cover the additional expenses. How can Stephanie Spratt budget for this anticipated expense knowing that she has an additional $330.00 from last month’s cash flow? (refer to page 2) 2 Foundations for Financial Success, Volume 1, Issue 1, February 2011 ` Budgeting Title Newsletter Page 3 The next step in expanding your financial literacy the amount of excess cash that you will have availais to understand the budgeting process and how to allo- ble to plan an emergency fund, to invest in additioncate excess cash towards your future purchases or exal assets, or to make extra payments to reduce your pected or unexpected deficiencies. Budgeting is a start- personal debt. The budgeting process is the foundaing point for developing your financial plan. Before you tion to financial planning. can look for ways to improve your cash flows, you need Example In Stephanie Spratt’s example on page 2, she to recognize how you spend or save your money. Your could save her last month’s positive net cash flow, to budget decisions dictate your level of spending and savbudget for the expected car repairs. In upcoming ings and therefore affect the other parts of the financial months, she could examine her personal cash flow plan. Budgeting is the analysis of the cash flow statestatement and reduce......

Words: 3492 - Pages: 14

Free Essay

Pnuematic Valves Aplicaciones del tiempo estándar en la Tutsi Átomo Gráficos de Control de Shewhart Distribución de Planta UPIICSA Mecánica Clásica - Movimiento unidimensional Glaxosmithkline - Aplicación de los resultados del TE Exámenes de Álgebra Lineal Curso de Fisicoquímica Prácticas de Laboratorio de Electricidad de Ingeniería Prácticas del laboratorio de química de la Universidad Trabajo Enviado y Elaborado por: Iván Escalona Moreno

Words: 6163 - Pages: 25

Free Essay


... 1794 2 * EDICION DE LA RELI­ GION... EL FIN DE TODAS LAS CO­ SAS. — Fichte: Bases de toda la doctrina de la ciencia. Del yo como principio de la filosofía o sobre lo incondi­ cionado en el saber humano. Schil­ ler: Sobre la educación estética del hombre (1793-95). Goethe: Los años de aprendizaje de Wilhelm Meister. Hegel: manuscritos de La vida de Jesús y La positividad de Id Reli­ gión cristiana. Nace Keats. 1795 PARA LA PAZ PERPETUA. — Schelling: 1796 SOBRE — Goethe: Los años de aprendizaje de Wilhelm Meister (libros V II y V III). 1797 PRINCIPIOS — Schelling: Ideas relativas a una fi­ losofía de la naturaleza. Holderlin: Hyperion (1.* parte). Nace Schubert. UN TONO NOBLE, RECIENTEMENTE EXAL TA­ DO, EN LA FILOSOFIA. METAFISICOS DE LA DOCTRINA DEL DE­ RECHO y PRINCIPIOS METAFISICOS DE LA DOCTRI­ NA DE LA VIRTUD, juntOS bajo el título de m e t a fí­ s i c a DE LAS COSTUMBRES. SOBRE UN PRESUNTO DE­ RECHO A MENTIR POR AMOR a l o s hom bres. Pone fin a sus cursos universitarios. — Ejecución de Luis X V I. -Ejecución de Robespierre y co­ mienzo de la reacción termidoriana. ■Francia: el Directorio. « E o w C Q oo Indice c 'O JJ V o a es O •o C Q z o T3 (A w 3 < C -o & O 'u O 'O c o o Q 4J -> J -t < 0 3 tw a co u V -2 £ < s § W > i c •sa S 2 s-s o R V :o »r *cX K .......

Words: 84145 - Pages: 337