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Examination in International Marketing Strategy

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School of business and Engineering, Halmstad University

Examination in International Marketing Strategy

Do, please, write your name and your personal identity number on each paper you use.

The grading system is as follows:

0 -29 Fail

30-39 Pass

40-50 Pass with Distinction

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Explain the Transaction cost theory (TCA) of internationalization as explained in the class (3p).

2. Define and explain different levels of economic integration in regional markets. The description should include the difference among these as well as examples of institutions within each level (8p).

3. Explain the difference between an agent and a distributor. Discuss and give four (4) examples of pros using a distributor. Discuss and give four (4) examples of pros of using an agent (6p).

4. Define and explain Hofstede´s four dimensions. (8p)

5. Considering the three essential aspects of an international marketer’s product offer in several foreign markets, discuss how the marketer would be able to achieve a balance between the sensitivity to local needs and the deployment of its marketing programmes and concepts globally. (10p)

6. Discuss how a firm can use international communications to strategically influence consumer buying behaviour. (5p)

7. As an international marketer, why and when would you use the following alternative distribution channels: (a) direct distribution channels and (b) indirect distribution channels? (5p)

8. Pricing decisions in international markets can be very complex. With some examples, outline and discuss external factors, which a firm needs to consider when setting prices on its products/services in foreign markets....

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