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Examine Changes of the New Car Industry Within Germany and China over 2007-2012

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Examine changes of the new car industry within Germany and China
Over 2007-2012

For this assignment I’ll be using information drawn upon findings from such sources as Keynote, Mintel and other online formats. The type of research that will be conducted will be secondary research, this will allow me to evaluate the key changes observed over a period of five years from 2007- 2012 of the new car industry; within Germany and China. Items that will be covered will be, commenting on similarities or differences observed between China and Germany’s car industry. By implementing two of the PESTLE (environmental and technological) the essay will give a significant overview of the changes observed within the two dynamic countries.
Germany is one of the world leaders in the automotive industry, and is the biggest exporter within the EU for automotive vehicles by far. With a vast interest in the high quality products and excellent services that the Germany car industry has to offer they are benefiting from impressive figures as shown (Mccarthy, 2013) “Germany is the chief exporter by some distance. Europe’s economic powerhouse exported an impressive $245.4 billion worth of automobiles in 2011. During the same year, Germany reported $104.1 billion of vehicle imports.” This is bringing great amounts of wealth into the nation. By having seven of the world’s most popular brands (Audi, BMW, Ford Germany, Mercedes-Benz, Opel, Porsche, and Volkswagen) Germany are able to offer a vast range of luxury vehicles which are in great demand; this is allowing Germany to have massive growth within the car industry which shows no sign of decreasing.

Within the 2009 financial crisis many sectors failed to make a profit or match sales from the previous years. But with Germany offering scrapping programs that allowed customers to scrap old cars with up to $3,000 euros towards getting a

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