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Example Of Ethnography Essay

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PHOTOGRAPHY
Pictures play a huge part in communicating our message and tone. All photos should seek to conform to the visual characteristics and one or more of the emotional characteristics.
Whenever possible, use photos for promotion and publication and limit the use of stock photography, especially on social media.
Visual Characteristics
• Soft focus
• Vibrant, but not saturated
• Shallow depth of field
• Use of natural light
• Focus on people
• Candid
Emotional Characteristics
• Exciting
• Genuine
• Inspiring
• Heartwarming
• Fun

GRAPHICS STANDARDS
The Soteria Logo has several layout and color variations that can be used.
• Primary logo
• Stacked logo & wordmark
• Horizontal logo & wordmark
• Primary wordmark

(images of logos)

The logo

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