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In: Business and Management

Submitted By waldo
Words 654
Pages 3
PM592 Week 1 You Decide
Scenario
VisionTec, an advanced technology company in the Midwest, is developing their new Vision System product for the lucrative Pharmaceutical Market. This system uses a high-resolution camera to inspect drug labels to ensure they contain the proper information to meet the ever evolving governmental standards. Your task is to organize the product development process for this revolutionary product which could save countless lives!
Role
You've just sat down with Marketing Director, Kara Rose, and R&D Director, Jessie Megana. After the standard pleasantries, Kara (well known to be focused on short meetings) starts with your marching orders Your task is to organize the product development process for this revolutionary product which could save countless lives. So, as Project Manager, you will create a Work Breakdown Structure (WBS) using the steps that Kara and Jessie have relayed during your meeting.
Script
Kara: The first thing VisionTec needs to do is establish Market Feasibility to determine if the product will be accepted by the market. The Marketing group will interview customers to determine current issues with label quality. Then industry groups will be consulted to determine trends in the market. Last, the
Market will be tested to determine if the product could be sold for a suitable profit.
Jessie: The Research group is unsure if they can develop a product which can match this market need.
So, we will then do a proper study to determine Concept Feasibility. We'll begin by researching available technologies. If we find something suitable, we'll develop some prototypes which will then be evaluated against the early market requirements.
Kara: At this point we must make a Critical Decision. We will review the market data and the Concept
Feasibility study, and, assuming it makes good business sense...

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