...Patricia B. Espina O1A Social Media in the Life of human beings Social media can be seen everywhere today, but there are so many ways to answer the question of what is social media. If MySpace is a social media site, Facebook is a social media site, and Wikipedia is also social media site, then just what is a social media? Is it a social networking? Is it a social bookmarking? Is it a wiki? As we can see now social media is the future of communication, a countless lay out of internet based tools and platforms that increase and enhance the overlap of information. This new medium of media makes the transfer of text, photos, video and information in general increasingly fluid among internet users. Social media has applicable not only for regular internet users, but in business as well. Media is an instrument on communication. We can use media to communicate with our friends and family using our internet today. Social media, on the other hand, is a two way street that gives us the ability to communicate too. I can define social media as "a group of Internet-based applications that build on the ideological and technological foundations that allow the creation”. The Social Networking, Bookmarking Sites, Social News, Media Sharing, Blog Comments and Forums, and Micro Blogging are the types of social media. Social networking is the services that allow us to communicate with other people of similar interest and background. This social networking usually consists...
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...selfie on snapchat, or the trending picture on instagram, but no one considers the real dangers of social media. Facebook has crazy people stalking people’s feed, and twitter has people starting silly arguments. Cyberbullying could happen, as well as self-esteem being damaged. Social media has a negative effect on middle school students, because it affects relationships, it affects teens mental health, and it can affect students when they are entering jobs and colleges. Social media negatively affects face-to-face relationships . According to ¨How Social Media Changed Teens’ Lives Forever,” “ Beyond diminishing...
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...AP Government Final Review 1. What is a political party? -a group of people joined together by common philosophies and common approaches with the aim of getting candidates elected in order to develop and implement public policy. It is characterized by an organization that is responsible to the electorate and has a role in government. 2. What are the characteristics of politics? -who gets what, when, how, and why. Politics deal with individuals and their needs, values, and attitudes will band together to form political parties. 3. What are linkage institutions? -the means by which individuals can express preferences regarding the development of public policy. Some examples: political parties, special interest groups, and the media. 4. Political parties looked like? -can be viewed as an organization, the relationship with the electorate, and a role in government. 5.What is party realignment? -the shift of party loyalty, occurred in 1932 after the country experienced the Great Depression. 6. What are the basic characteristics of political parties since 1990? -era of divided government. ? 7. How do most Americans participate in the political process? - discussing politics, registering to vote, voting in local/state/national elections, joining a specific political party, making contact with politicians, attending political meetings, contributing to political campaigns, working in a campaign, soliciting funds, and running for office. 8. What does someone running...
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...What is a social problem? A social problem is a condition that at least some people in a community view as being undesirable. Everyone would agree about some social problems, such as murders and DWI traffic deaths. Other social problems may be viewed as such by certain groups of people. Teenagers who play loud music in a public park obviously do not view it as a problem, but some other people may consider it an undesirable social condition. Some nonsmokers view smoking as an undesirable social condition that should be banned or restricted in public buildings. Every newspaper is filled with stories about undesirable social conditions. Examples include crime, violence, drug abuse, and environmental problems. Such social problems can be found at the local, state, national and international levels. You will be focusing in the Public Policy Analyst on social problems in your own community. Specific community locations Your own community consists of… your school and your school district; your village, town or city; your county. The four examples of social problems above could possibly exist in all of these communities. For example, there could be a problem of increased stealing within your school or throughout the school district. Likewise, local police agencies—village, town, city and county—maintain statistics on crimes such as thefts within their jurisdiction. When you describe the social problem in step 1, you must specify the geographical setting. Some examples...
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...Table of Contents 1 Marketing Analysis Unilever 1 Competition 1 Competitor Analysis 1 Benchmark 1 Competitor Strategy 2 Positioning 3 Segmentation and Targeting 3 Future Positioning 3 Positioning Map 3 Marketing Mix 4 Communication 4 Identifying the target audience 4 Determining the Communication Objectives 4 Designing a message 4 Choosing media 5 Collecting feedback 5 Conclusion 5 References 6 Marketing Analysis Unilever In this report is to seen the marketing analysis for the product probiotic milk. Flora Pro-Activ Probiotic milk exists and being sold in many countries except for the Netherlands and Belgium and some other European countries. The choosen country is Belgium. Food and Agriculture Organization of the United Nations (FAO) defines probiotics as "living microorganisms, which, when administered in adequate amounts, confer a health benefit on the host. Probiotics add friendly bacteria to our digestive system, improving absorption of nutrients and vitamins.(FAO, 2014) Improved absorption means good digestion, which allows our body to get the most nutritional value from the foods we eat and helps to regulate our digestive system. Also yoghurt contains good bacteria’s but not all of them reach our gut. The global probiotic market will approach $30 billion in 2015. (Ramharack, Michigan University, 2014) Competition Competitor Analysis Unilever’s biggest competitor in probiotic drink is Danone. Danone has several brands that...
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...friend on Facebook was good but they did not accept so that is why she killed them. Nowadays with the development of Social networking sites, there are a lot of problems come from of that. Another example evidence of defect of social networking is appearance more and more “hero of keyboard”. Hero of keyboard is a phrase to describe people specially is younger people use keyboard to say their opinion with purpose of lowering and dishonor others. Hero of keyboard also describe people use the keyboard to flirt others and they talk a lot on Social networking site but in real life, when face-to-face reaction, they are different extraordinarily from Social networking. Two examples are specific demonstration of unhealthy way because of Social networking. Although social networking sites are places for user to promote their relationship, they have become an unhealthy substitute for developing face-to-face relationships. Some people argue that Social networking on Facebook, Twitter, for example, is a healthy way to maintain relationships. First of all, Social networking helps people keep in touch with family members or friends who live far from away. They have to do that because social networks is the only way to help them contact with their acquaintances. People can upload their photos, videos even status to tell their acquaintances about daily life and emotions. Social networks have ameliorated when having new tools like watching other faces; they...
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...up the market to entry-level users. The k-x has received stellar reviews from cnet.com and techreview.com, putting us above our more popular-brand competitors. Now because of our decreasing-sales dilemma, we must change our marketing methods. For too long we have relied on our meager website ads, hoping that the quality and reputation of our cameras will keep our sales up. But with them we have only been reaching our long-time faithful Pentax photographers, and not developing a new customer base – at least one that is truly measurable. With the current digital age and the lowering of prices for high-tech cameras, we need to bring our product into a new light with the public. Unlike watching TV, people don’t just consume content on social networks; they actively share it. As television becomes more digital – in the form of sharable video clips or articles on a show’s premier, for example – social media will continue to play an increasingly important role on how consumers discover and engage with all forms of content, including and most importantly, TV. I’ve looked into some very interesting and relevant studies that explain a lot of what’s going on with advertising today. The first thing to consider is this: Currently in the U.S. 290 million people own at least one TV, and 232 million own a mobile phone. Initially, it took 38 years for TV to reach an audience of 50 million viewers, while the Internet...
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...Developing healthy public policy (HPP) in reducing burden of diabetes in the Aboriginal population is one type of health model that may applied in Canada. Considering the social determinants related to housing, health literacy, employment, education, socioeconomic, cultural, and social contexts are factors involved in establishing HPP (Naidoo & Wills, 2009). Integrated policy-making involving multiple levels in society as illustrated in the Dahlgren and Whitehead ”Rainbow Model of Determinants”, in addition to different levels of government (municipal, provincial, territorial and federal) need to collaborate when building HPP (World Health Organization, 2015). A targeted diabetes prevention plan encompassing health promotion, disease prevention aiming to reduce the inequalities in the social determinants of health is essential to decrease the prevalence of type II diabetes in Canada....
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...Bernie My Hero It takes a special kind of courage to be a moral leader- to hold true to your convictions and not bend with popular opinion. A profile in political courage and integrity, Bernie Sanders is a patriot who has been fighting for economic and social justice all his life. A man who is not only willing but eager to take on Wall Street and the media elites. Moral leadership is rare, a few examples in history: Jesus, Abraham Lincoln and Martin Luther King Jr. Bernie’s cause income inequality, will live on because it is propelled not by “special interests,” but by its moral rightness. Over the past fifty years, Bernie has had a distinguished career as a social justice activist, and an elected official. He has been a Mayor, Congressmen,...
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...Robert Brown ETH/316 May 7, 2014 Richard Sorrentino Abstract This essay will research a a global organization and cultural issue that affects the organization's interactions outside the United States. It will also define the cultural issue within the global organization as well as provide an analysis of the ethical and social responsibility issues that the organization must deal with as a result of being a global organization. The analysis will identify ethical perspectives in the global organization and it will compare these ethical perspectives across cultures involved in the global organization. Ethical Perspectives Paper Due to many strict regulations placed on corporations by the United States, a lot of them have moved their factories overseas as a way of escaping the strict regulations. South Korea, Vietnam, Taiwan, and China are examples of various Third World countries that have a readily available and abundant cheap labor source. These companies take it vantage of this cheap labor as a means of fulfilling the consumer’s needs while at the same time cutting costs production. Many of these organizations have been noted by the media as abusing these forms of cheap labor and are highly criticized because of their organizational culture. The use of child labor or work conditions in the labor force are some of the malpractices these organizations are noted as using on both the local and international level. Although these organizations have been reported...
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...definition of Globalization is one that I agree defines not what globalization is, but best defines what it does. They define globalization as a set of processes, that embodies a transformation in the spatial organization of social relations and transactions, generating trans-continental or interregional flows and networks of activity, interaction, and power. What globalization is, isn’t as important as what it does. It is a benefit to society as it is a consequence. It is a truth, and also a paradox. The best way to form the answer of what globalization does is by understanding its dimensions. There are 6 defined dimensions of globalization. The first is its integration and interdependence of national economies. This is referring to how the aggregate activities to the value chain are used more frequently, and that it interconnects economies from other countries. This also harmonizes the fiscal policies of these economies so they can run these activities more effectively and efficiently. This concept brings us to the next dimension of globalization: the rise of regional economic integration blocs. Over time, globalization has given rise to blocs consisting of groups of countries that reduce trade barriers and given rise to free trade to one another. For example, the NAFTA or APEC to name...
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...to climb to a lethal level of .44 g/100ml, as the depressant did its work. His breathing stopped and the coroner estimates that he died at approximately 4:30 AM. He died on his 21st birthday, November 5, 1998. Tragedies similar to this one happen too often. People say that the age of 21 is an age of responsibility, and one is now responsible The Media's Effect On Underage Alcohol Abuse The Media’s Effects on Underage Drinking The use of alcohol is a major aspect of our society. It is used in religious ceremonies, during socialization, and its presence is seen ...to drink. Well in this particular case, responsibility was not there. Having an age limit for alcohol use does nothing if individuals are not educated to use alcohol properly. Lowering the age limit to 18 will not cause any more problems that are significantly present already with the age limit of 21. In the great land of America, responsibility is a measure of one’s age. Many privileges are granted when one reaches a certain age. At age 13, you The Pivot Points Of Alcohol Consumption Control For thousands of years alcohol has been regarded by society as a temporary escape from reality and the tensions of everyday...
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...Business Proposal: A Social Media Policy DeVry University – Keller Graduate School of Management MGMT 550: Managerial Communication Professor Wilborn April 2015 EXECUTIVE SUMMARY The business report assesses and justifies a proposal and application of a new social media policy in order to improve business operational efficiencies, save resources, increase revenue, improve customer satisfaction, increase social responsibility and enhance the brand image of the Stone Goose Durable Medical Equipment Company. An analysis of the company's performance and business attitudes in terms of social media application revealed the following facts: * Sustainable social media implementation consequently transforms into the improvement of overall performance patterns in terms of communications and marketing strategies. * The social potential of Facebook and Pinterest allows enhancing the brand image of the company, therefore affecting the total revenue. * Marketing techniques need to be implemented to reinforce the enhancement provided by the application of social networks. The following literature offers an analysis of the implementation of social media and vital marketing techniques as the key elements of the new social media policy for a modern company. As modern companies like the Stone Goose Durable Medical Equipment Company, represent a new segment entering the Internet communication and marketing patterns, therefore the suggested modifications are based primarily...
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...PUBLIC RELATIONS STRATEGIC PLANNING MODEL BACKGROUND: Brief description of the players, history, issues in text, not bullet, format. Include all major players, stock symbol if a public company, but do not include problem/opportunity. Format: Text/paragraphs; no more than 1-2 pages. Dove is a worldwide company that provides products for the personal care; they include not only skin care products such as soaps, body lotions, hand creams, body wash and deodorants but also products for hair care like shampoos, conditioners and various hair care remedies. Dove was introduced on the market in 1955 and today it is one of the most famous brands in the cosmetic industry being sold in over 35 countries. The logo is immediately recognizable: a golden dove. First of all it represents the main characteristic of all the Dove products, gentleness and purity. The dove has also always been symbol of peace and love (in this case love for ourselves and our personal care). This logo has sometimes created some troubles to the company since some people pointed out that an animal represents the company and it seems that the company is testing its products on animals. At mid of XX century, Dove was a beauty bar with something revolutionary: it contained ¼ cleansing cream. At the time, this product attracted many people, especially women thanks to the promise that Dove and David Ogilvy made to the customers: “Dove Won’t Dry Your Skin Like Soap Can”. The main message of the Dove products that...
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...the mass media. Of the four agents, family is considered the primary agent of socialization. The other three agents of socialization, peers, school, and the mass media, are considered secondary agents of socialization. Though these are considered secondary agents, they are very important components of socialization. Many people tend to forget about the function and importance of these three agents. It is important for people to realize that family is not the only agent of socialization. Family is the most significant agent of socialization but the secondary agents, peers, school, and the mass media, must not go unrecognized. As earlier stated, family is the primary agent of socialization. This is so because family is one’s first view of social value. This is valid in all societies. Family sizes and structure vary from household to household and from culture to culture. These play key roles on how one grows up and views the world. Families serve as important functions in society because they are the primary locus for the socialization of children. They are also the primary source of emotional support. They often go through the same things at the same time and can provide comfort for one another. This allows and causes families to bond and build trust for one another. Family is where people gain specific social views that can follow them throughout their whole lives. This is where most learn about and choose their religion. Many often learn about their ethnicity and social class. ...
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