...multi-racial to Malaysia’s ideology that is “RUKUN NEGARA”. Country’s Rules are life rules or life norms that are very important to each and every citizen in this country. In “RUKUN NEGARA” all Malaysians are united to practicing five principles; Believing in God, Being Loyal to the King and country, Purity of the constitution, Sovereignty of the laws, and Politeness and manners. The first principle is regarding believing in God. It brings the meaning that Islam is the official region of this country. However, other religious other than Islam can be practiced freely by all races in Malaysian. Second, being loyal to the king and country. This brings the meaning of Malaysian despite different races is obligated to give their utmost sincere loyalties to the ruling King. Third, purity of the constitution. This principle avers that it is the...
Words: 5943 - Pages: 24
...all the necessary assistance throughout the entire period of the report writing time. Without his valuable suggestion and help this report might not have been a comprehensive one. We would like to give special thanks to Mr. Harunur Rashid, Head of finance & accounts of Agora for giving us time from their very busy office work to discuss the things & have guided us by giving useful suggestions and providing us data and relevant information for completing this report. We would also like to thank Mr. Bajan saha, accounts manager of Agora for giving us some important information about the official procedure and inspiration techniques of Agora to complete this report. They shared their practical experiences and talk about their loyalty and commitment towards the organization. .All of our group members supported each other, throughout the making of this report and completing it successfully. We have done some group discussions, where we shared each other‘s views on the different issues to complete this report. Executive Summary Agora is the largest retail superstore in Bangladesh. Agora‘s interior is similar to most supermarkets in design and layout due to trends in marketing. It produce tends to be near the entrance of the store. Various kinds of products and services are sold (at least 2500 products and services). Milk, bread, and other essential items are...
Words: 5471 - Pages: 22
...------------------------------------------------- Introduction Can u guess the name of the company which is is the ninth most valuable brand in the world? has replaced the us army as the nation largest job training organization? controls the market share of more than 3 food chains taken together in America? It’s none other than Mcdonald’s corporation USA. Looking at the above statistics makes one wonder that what is the driving force behind all these achievements? How is it that the chicken burger available in San Francisco is same as the one available in delhi? Many of these question have been answered in the book “Mcdonald’s: behind the golden arches” written by john love. But are these standards being carried out in India as well? The golden arches of Mcdonald’s are slowly becoming an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training...
Words: 16471 - Pages: 66
...NATIONAL GEOGRAPHIC READING EXPEDITIONS Civilizations Past to Present CHINA KEVIN SUPPLES INTRODUCTION I magine living in the oldest civilization in the world. You could have been the first person to walk along the Great Wall or to use paper money. You wouldn’t get lost if you had the latest invention, a compass. And for good luck, you would be wearing red. These are just some of the things that you could have done in ancient China. The Chinese created many wonderful works of art. They invented many things that we still use. Today, people have found art and writings that tell us about ancient China. They have even found a huge army that the Chinese made from clay. This clay army was buried underground for thousands of years! Let’s take a look at the Chinese people and their history. There is a lot to learn about them. CHINA: THEN AND NOW C hina is in East Asia. The Chinese word for China is Zhongguo. This name means “middle country.” In English, the country’s official name is the People’s Republic of China. China’s capital is Beijing. The official language of the country is Mandarin. People in different part of China speak different languages and dialects. Putonghua, the common speech of Chinese language, is the standard Chinese pronunciation. China has many kinds of landforms. In the west there are tall, snow-covered mountains. Among them is the tallest mountain...
Words: 2842 - Pages: 12
...INTRODUCTION The reason how McDonalds Restaurant became a well-established brand around the world began with the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast food brand that could be found around the world with the possibility of finding one just at a corner near you. The brand is well known around the world yet they may only know the name and that it is a fast food restaurant. Yet different countries or cities may have discrepancies in menu engineering where the company accommodates to the food preferences of the people or the culture of the regions. As many may know, operating a hospitality establishment requires much effort to maintain and operate while the failure rate of restaurants are statistically calculated to be quite high. As discussed by the “RestaurantOwners” website, “Within a 90 percent confidence interval, CRG found that the first year failure rate for startups averaged 23 percent over four years in that market. Based on the study, you could say that there is a one in four chance a new startup will fail.” Nonetheless all company may have there ups and downs while the McDonalds Restaurants brand reign in the fast food market for...
Words: 5870 - Pages: 24
...co Food and Beverage Operations DHM 102 The Official Guide Boston Business School 520 North Bridge Road #03-01 Wisma Alsagoff Singapore 188742 www.bostonbiz.edu.sg All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the Publisher. This guide may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover, other than that in which is published, without the prior consent of the Publisher. The Guide is a useful resource for those seeking to gain the internationally recognised CTHCM qualifications. The Guide however must be used together with the recommended textbooks. CONTENTS 1. Introduction 2. Food Production Methods 3. Food Service Outlets 4. Food Service Methods 5. Food and Beverage Service Staff 6. Menus and Beverage Lists 7. Food and Beverage Service Area and Equipment 8. Food Service – Accompaniments and Covers 9. Food and Beverage Service Sequence 10. Beverage Service – Non Alcoholic Beverages 11. Alcoholic Beverage Service – Wine and Beer 12. Alcoholic Beverage Service – Spirits, Liqueurs and Bar Operations 13. Customer Care and Selling Skills 14. Functions and Events 15. Supervisory Aspect of Food and Beverage Management 1 5 31 46 65 77 92 113 128 167 181 207 228 244 262 1 Introduction Description The aim of Food and...
Words: 94338 - Pages: 378
...CHAPTER 2 FACTORS AFFECTING FOODWAYS AND CULINARY PRACTICES INTRODUCTION Food culture is multi-faceted, influenced by a number of factors, of which the main ones are presented and briefly explained in this chapter. Examples are given for better understanding and appreciation of how a factor could affect the foodways of a population group or area. One factor may have more impact on bringing about changes than other factors. Each has varying degrees and extent of influences that makes cultural foods around the world interesting and challenging to the readers and culinary afficionados. Geographical Location The geographical location of a country determines the kind of climate it has throughout the year. Also, its neighboring countries and bodies of water (ocean or sea) influence the available food added to foods inherent in its culture. An example is the African continent: North African nations with coastal lines of the Mediterranean Sea have common foodways with Greeks, Italians and other nations that also get food sources from this sea. Another example is about countries in the tropical belt, having fruits that cannot grow in wintry areas of the world. Thus, what are exotic to the non-tropical countries are common and cheap in tropical countries. Conversely, grapes, berries, and different varieties of apples imported to the tropical countries are expensive. While climate is one of the factors in the study of geography, its impact on cultural foods is very significant...
Words: 4699 - Pages: 19
...features Campania was a fertile plain with two main rivers. Nearby there was a 15km wide series of craters, where pools were filled with boiling mud and vents, from which sulphur and steam could escape. The towns were popular because of their rich volcanic soil, coastal area for fishing and trading area. Resources of Campania The production of olive oil was used for cooking, and as the basic ingredient for perfume. Wine, wool and textile productions took place, along with the fishing industries including the production of fish sauce. There were fruits such as peaches, apricots, lemons & vegetables like cabbages and onions, and volcanic material was used for building and paving roads. Plans and streetscapes of Pompeii and Herculaneum ▪ streets of Pompeii vary greatly in width from 2.4m to roughly 7m ▪ streets & roads divide towns into neat rectangular blocks- called insulae ▪ insulae blocks had 1-12 dwellings with houses, apartment blocks, shops ▪ streets were paved with large Vesuvian lava blocks ▪ either side of most streets had a raised sidewalk, usu about 33cm high ▪ streets were usu raised in the middle so water would run into gutters and footpaths sloped down towards road ▪ roads of both towns were quite diff. P roads had...
Words: 8796 - Pages: 36
...Food and Beverage Operations DHM 102 The Official Guide Boston Business School 520 North Bridge Road #03-01 Wisma Alsagoff Singapore 188742 www.bostonbiz.edu.sg All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the Publisher. This guide may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover, other than that in which is published, without the prior consent of the Publisher. The Guide is a useful resource for those seeking to gain the internationally recognised CTHCM qualifications. The Guide however must be used together with the recommended textbooks. CONTENTS 1. Introduction 2. Food Production Methods 3. Food Service Outlets 4. Food Service Methods 5. Food and Beverage Service Staff 6. Menus and Beverage Lists 7. Food and Beverage Service Area and Equipment 8. Food Service – Accompaniments and Covers 9. Food and Beverage Service Sequence 10. Beverage Service – Non Alcoholic Beverages 11. Alcoholic Beverage Service – Wine and Beer 12. Alcoholic Beverage Service – Spirits, Liqueurs and Bar Operations 13. Customer Care and Selling Skills 14. Functions and Events 15. Supervisory Aspect of Food and Beverage Management 1 5 31 46 65 77 92 113 128 167 181 207 228 244 262 1 Introduction Description The aim of Food and...
Words: 94338 - Pages: 378
...“LE FANCY SCHMANCY” FINE DINE IN GENEVA RESTAURANT MANAGEMENT (1024) Date of presentation 11th February 2014 Group Member Krunal, Ajaz, and sumeet. Concept of restaurant Fine dine Word count (CONCEPT) 6300. CONCEPT OF FINE DINING IN GENEVA A fine dining restaurant is one that offers its patrons the finest food, quality service and atmosphere. It is also the most expensive restaurant and menu should offer unique items, the service should be beyond doubt impeccable and the atmosphere should be inviting. Today fine dining can be in any type of setting and provide feature a wide variety of cuisine. Standards you should always include in fine dining are fine china, glassware and flatware (absolutely no paper, plastic, or Styrofoam). While tablecloths are hard to escape in fine dining, the rest of the atmosphere is up to your creativity. We can take the traditional route, with silver candelabras and Rose centerpieces, or go for hip and trendy with a bold color scheme and modern furnishings. Music playing subtly in the background should reflect your theme, such as classical for a traditional fine dining restaurant or jazz tunes for something modern. Lighting should also be subtle, leaning toward dim but romantic. MACRO INDUSTRY ANALYSIS FOR FINE DINE RESTAURENT IN GENEVA USING PESTEL The restaurant concepts of fine dine in Geneva depend upon a number of industry-specific and general economic, political, legal and other factors, many of which...
Words: 6699 - Pages: 27
...This may be a sole trader working alone, like a newsagent, or thousands of shareholders in a large Public Limited Company. Businesses gain a larger market-share [a percentage of overall sales in an industry] by increasing the sales of their products against competitors. This may involve reducing prices. To win the loyalty of customers and encourage repeat sales [Customers returning to buy the product from the same business], businesses need to be reliable and provide a quality service to their customers. Private sector activities The activities of industry can be divided into stages - primary, secondary and tertiary production. These stages form the chain of production and provide consumers with the finished goods. Primary production This involves acquiring raw materials. For example, metals and coal have to be mined; oil drilled from the ground; rubber tapped from trees; foodstuffs farmed, and fish trawled. This is sometimes known as extractive production. Secondary production Is the manufacturing and assembly process. This involves converting raw materials into components, eg making plastics from oil, and assembling the product, eg building houses, bridges and roads. Tertiary production This refers to the commercial services that support the production and distribution process, eg insurance, transport, advertising, warehousing and retail, teaching and health care. Limited companies All limited companies are incorporated [ firm with separate legal existence]...
Words: 6981 - Pages: 28
...ANALYSIS 16 2.1 JUSTIFICATION OF USING THE PESTEL ANALYSIS TECHNIQUE 16 2.2 INDUSTRY OVERVIEW 18 2.3 SUMMARY OF PESTEL ANALYSIS OF FAIRY 19 2.4 CONCLUSION 20 CHAPTER 3: THE COMPETITIVE FORCES IN BAKERY INDUSTRY 21 3.1 RIVALRY AMONG EXISTING FIRMS 22 3.2 BARGAINING POWER OF BUYERS 25 3.3 THREAT OF NEW ENTRIES 28 3.4 BARGAINING POWER OF SUPPLIERS 31 3.5 THREAT OF SUBSTITUTE PRODUCTS / SERVICES 33 CHAPTER 4: SWOT ANALYSIS 36 4.1 STRENGTHS 36 4.1.1 High quality machine 36 4.1.2 Fresh daily product and zero preventives 36 4.1.3 Market niche 36 4.1.4 Loyal suppliers 37 4.1.5 Word of mouth advertisements 37 4.1.6 Strong financial 37 4.1.7 Halal certificate of the product 37 4.1.8 Focus on low and middle income customers 37 4.1.9 Strong customers’ loyalty 38 4.1.10 Loyal employees 38 4.2 WEAKNESSES...
Words: 11979 - Pages: 48
...Executive summary The purpose of this report is to analyse the Australia’s leading hardware store Bunnings in terms of their marketing strategies. The research methodology is based on qualitative research based on secondary sources of information (PESTEL). This helps analyse the marketing strategy and tricks in the Bunnings .The research is based on credible and academic sources which help understand how marketing strategies and tricks benefit Bunnings to obtain economies of scale, Identify market trend and market segmentation. A comparison of marketing plans and identifies the strength and weakness of Bunnings through market matrix. 5 porter forces would help to identify the Bunning position in the market and recommendation for new strategies in the future. Table of contents Contents Executive summary 2 An Analysis of Bunning’s Warehouse Brands’ 3 Competitive Position 3 Scope of Analysis 4 PESTEL 4 Political 4 Economic 5 Social 5 Technology 5 Environmental 5 Legal 6 Market Trend 6 Identification of Market Segmentation 7 Market Matrix 7 Product 8 Placement 9 Price 9 Promotion 10 5 Porter Forces 10 Recommendation 12 Conclusion 13 Appendix: 13 Reference 20 An Analysis of Bunning’s Warehouse Brands’ Competitive Position Bunnings’ Warehouse is 128 year old (Bunnings, 2014). They specialize in selling home appliance, hardware and DIY. Bunnings remains to demonstrate economic success, which is secured on three simple components...
Words: 4066 - Pages: 17
...The Murcia region, located in the southeast of the Iberian Peninsula, is a region consisting of a single province and its capital Murcia. It lies between the community of Andalucia (between the provinces of Almería and Granada), Castilla La Mancha (Albacete) and Valencia (Alicante). The total population of the region is about 1.500.000 inhabitants, distributed mostly around the cities of Murcia, Cartagena and Lorca. The flag of this region consists of seven crowns and four castles. These last elements on the flag evoke the frontier character of the region along its history; while on the other hand, the seven crowns evoke real concessions granted to the region as a sign of appreciation for the loyalty of the region. The Region of Murcia has a characteristic dialect, of Romance origin, which emerged during the thirteenth and fourteenth centuries, with large distinct peculiarities. On one hand, we find variants that come from Arabic to Aragon, through the Andalusian romance. The most important resources of this region are quite varied. It is among the largest producers of vegetables, fruits and flowers of Europe, like wine, being Yecla the city's largest exporter. In turn, the tourism sector is of great importance in the region, as the region's coast has pristine spaces and the largest salt lake in Europe, the Mar Menor. Finally, industry production in Murcia that stand out are petro-chemical and energy (Cartagena). GOVERNMENT Transportation in Murcia is divided...
Words: 9107 - Pages: 37
...A Profile of Haier Group Founded in 1984, the Haier Group has been dedicated to innovation and creating a world famous brand over the past 26 years. Originally a small collective plant on the verge of bankruptcy, it has now grown into an international group which has more than 70,000 employees around the globe and realizes a turnover of 135.7 billion yuan in 2010. Haier has risen to be the world's No.1 brand of consumer appliances. In addition, it was selected as one of the world's Top 10 innovative companies issued by USA Newsweek's website. Haier aims to create a world famous brand in the age of the Internet, which features satisfying the personalized needs of users in a short time. What such a business needs is large-scale customization rather than massive production. Taking this opportunity provided by the Internet, Haier addressed this challenge and actively explored and practiced the "Win-win Mode of Individual-Goal Combination". Through "Inverted Triangle" organizational innovation and "End to End" ZZJYT construction, it realized the transformation from "selling products" to "selling services" and fostered differentiated and sustainable competitive advantages. Trend-leading R&D advantages ---- The Haier's patent applications total over 10,000- ranking first among Chinese home appliance firms. Haier takes the lead to make breakthroughs in international standards. It participated in the drafting of 51 international standards, 27 of which have been issued and implemented...
Words: 8703 - Pages: 35
