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Executive Plus Limousine: an Evaluation of Mobile Commerce Adoption

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EXECUTIVE SUMMARY

New communication technologies are constantly making an appearance in the everyday lives of consumers. Use of the Internet is now not only confined to the personal computer but is used on mobile devices such as cell phones. The synergies created by coupling business transactions with mobile devices and the Internet has created a new type of technology called mobile commerce-where business transactions to take place over mobile devices. The purpose of this report is to analyze the mobile commerce technology and the values it adds for its users. It will also evaluate the applications and risks associated with use of mobile commerce. Based on the analysis, a set of recommendations will follow.

The research conducted for this report consists of information gathered from secondary sources. Academic journals found in the Business Source Complete database and business news and industry websites were used.

Mobile commerce adds four main values for its users. These values include ubiquity, the ability to access information anywhere, anytime; personalization, the ability to access information relevant to a specific set of preferences; localization, the ability to send and receive information that is relevant to a person’s geographical location; and convenience, the ability to create efficiencies in time and place.

There are several risks involved with the implementation and use of mobile commerce. In some jurisdictions, use of a mobile device while operating a motor vehicle is illegal and violators are subject to fines and penalties. In addition, research has indicated that drivers who operate a mobile device while simultaneously operating a vehicle have decreased response times which may endanger the driver themselves as well as any passengers. This risk poses a potential problem relating to Executive Plus Limousines (EPL) and the

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