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Executive Presentation

In: Business and Management

Submitted By camcampbell
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Google Inc. (NASDAQ: GOOG)
MB107 EXECUTIVE PRESENTATION ASSIGNMENT SHEET
Friday, April 25, 2014 Gideon Putnam Resort
Congratulations! You are now working for Google as part of a team charged with helping it navigate a chaotic business environment. Your team must both formulate a comprehensive strategic plan and propose specific actions to counter the threats posed by Apple, Amazon and Facebook to Google’s dominance of the world’s digital infrastructure as described in the assigned cases. Your team will present its strategic recommendations to senior executives at the Gideon Putnam Resort on Friday, April 25, 2014. Your presentation (not to exceed 25 minutes) will be followed by questions from the executives. These executives will evaluate your team based on your presentation’s substance, professionalism, effectiveness, and teamwork. A detailed copy of the evaluation form will be distributed at a later date.
In order to complete this task, you must first get to know Google and its broad scale domestic (US) and international operations. Through extensive research, you’ll come to know more about Google’s mission and business model, which depends heavily on certain strategic vehicles as well as gathering comprehensive information about the needs, tastes and desires of businesses and individual consumers. This strategy ultimately depends on Google’s strategic positioning relative to its nearest competitor(s) in each of the major business arenas described in the assigned cases.
We have selected two Harvard Business School cases that are critical reading for each student. They provide invaluable background, an overview of Google and its main competitors, and information about various sectors of the Internet and its related businesses. Of course, you will need to conduct extensive research that moves you beyond the time of the case in order to accurately assess

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