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Executive Summary- Balanced Scorecard

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Executive Summary Diageo, PLC is an international company responsible for producing assorted liquor drinks for the consumer domestically and globally. Diageo is the #1 premium liquor producer and disturber in the United States. Within this company the North America Global Supply provides one of the leading ultra high premium triple filtered premium liquors. This organization strives to provide quality product to their consumer. Through the years this company has shown their commitment to the consumer and brands because many have been around for generations, while some have been developed more recently to meet new consumer tastes and experiences. The company believes that people can celebrate with their products at every occasion no matter where they are in the world. This is why 'celebrating life every day, everywhere' is at the core of what we do. The North America Conversion Division operates under the same commitment to the brands and consumer as the main Diageo entity. The balanced scorecard shows the specific strategies and key measurements that enable Diageo to deliver their commitment to the consumers and brand through the four different perspectives (Atkinson, Kaplan, Matsumura, & Young, 2011). The many stakeholders to include the consumer, the employees and the senior executive team utilize SMART objective to deliver their strategy, providing a distinct advantage to their competitors. This paper will examine the Diageo approach to be a world class organization through its balanced scorecard. A company that has a sound balance scorecard will thrive in meeting their organizational goals and commitment.

Atkinson, A. A., Kaplan, R. S., Matsumura, E. M., & Young, S. M. (2011). The Balanced Scorecard and Strategy Map. In Management Accounting, Information for Decision Making and Strategy Execution (p. 67). Prentice…...

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