...Introduction to Social Media Measurement with HootSuite By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard www.fullfrontalroi.com 01 Introduction to Social Media Measurement with HootSuite Introduction Measuring social media is now an expectation that marketers need to deliver on. Marketing Sherpa released a report that showed 53% of marketers have increased social media budgets in 2011. That’s great news but for many it came at a cost they weren’t prepared for; accountability. According to the report from Bazaarvoice, 74% year. Many marketers have found that the reality of measuring social the expectations for the ability to measure have risen dramatically. As a marketer who has successfully measured social media ROI, I can tell you it isn’t as easy as everyone thinks, but it is possible. — Nichole Kelly marketers, but it is something that can be overcome. www.fullfrontalroi.com 1 Introduction The makers of HootSuite, the social media dashboard, recognized the need for real social metrics and released the new Custom Social . This platform provides a new level of insight for how social media is impacting your business. It provides metrics beyond those available anywhere, like fans and followers, and gives decision making metrics like how many site visits your social media activities generated and how many of your social media contacts converted on your site. Combining this data with basic executive measurement philosophies...
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...completing project 1 based on the social media for which your team will be the class leader. Every study group member should sign up for a social medium, connect with his or her study group, and start to communicate. Social Media Assignments * Study Group 1: Facebook * Study Group 2: Farmville * Study Group 3: Twitter * Study Group 4: YouTube * Study Group 5: FourSquare * Study Group 6: Pinterest ● The study group will be the leaders in connecting the class on the selected medium, using the applicable weekly conference and start-off communications using these techniques. ● The study group will write a three- to five-page paper on the contribution the selected social medium has made to e-marketing, providing recommendations on ways this contribution can be increased. ● Use ideas from study and class group discussions, modules 1-4, our textbook, and Internet research sources to help justify your assessment and recommendations. ● Use your instructor as a consultant during your project. The paper should consist of a contribution of a minimum of one typed page per study group member, including citations, along with a group-developed executive summary and comprehensive reference section at the end with at least 6 total references. As an example, with a four-person study group, the paper should be a minimum of four and three-quarters to five pages (one page per group member and three-quarters to a full page of executive summary). If a study group member does...
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...Strategic Communication Consultants COMM/470 New Media Tools There are many social media tools that may be used to distribute messages to consumers and clients, the question is, which is would best hit the targeted market. There is Social Media Campaign Managements, which enable users to manage centrally social accounts, organize activities by business objective, schedule conversations for maximum reach, participate in real-time conversations and report on key performance indicators (KPIs). With this functionality, social marketers reach larger audiences and create higher impact social engagements (Emailvision Powering Smarter Marketing, 2012). There is the SocialOomph, which will allow one to manage the Facebook pages, Twitter accounts, and any other networking media one may have (SocialOomph, 2012). There are 11 features consisting of 63 different functions for manipulating the account even to the point of discovery, which followers have the most clout. Social media is truly a resource to providing connectivity directly to potential customers and clients via e-commerce and networking. As of February 2012, Facebook has more than 845 million active users and continues to be ranked as the most used social networking services by worldwide monthly active users according to Compete.com; an analysis service, which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world (Wikipedia, 2012). Facebook...
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...OUTLINE FOR AN INTERNATIONAL BUSINESS PLAN Please type your plan single-spaced. The first stage in developing an international business plan is to undertake a preliminary country analysis. Presented below are four separate sections to be completed for collection and analysis of market data and preparation of the plan: (1) Analysis: Cultural Environment; (2) Analysis: Economic; (3) Analysis: Market and Competitors; and (4) International Business Plan. The headings in each section are general and intended to provide direction to areas to explore for relevant data. Heading topic area may be emphasize or de-emphasized, depending on the nature of the firm’s product and the country being targeted. Some topic headings are unimportant for some countries and can be ignored. In the material that follows, “product” can refer to products or services. CULTURAL ANALYSIS The data obtained for this section provides vital information to guide development of the business plan and to support managers in understanding specific cultural dimensions of the country. Such information is useful to ensure the firm is effective in both developing the plan and interacting with the target market. Hence the information developed for this section serves a dual purpose both in the early stages of developing the plan and in executing the plan through interactions with country nationals. The information in this section constitute more than simple facts. Managers responsible for developing and executing the plan...
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...Course Description This course offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available...
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...| Social Media Forges Business Connections | Applied Information Technology Project | Executive Summary Social media has gain momentum very quickly since its introduction in the early start of the Millennium, before you knew it, it was in the mainstream. Everyday there seems to be some kind of new tool or application (app) connected to social media that is being introduced. People are forming new social networks and the interaction level among people is enormous. One of the main reasons that social media has taken off in the way that it has is because of people and their relationships are at the center. If you think back to the time before social media existed at all, people would interact with each other in person. They would network at various events and form and maintain relationships in that way. Social media has given people the opportunity to take those relationships and build upon them. Social networking, popularized by teens sharing information with their friends online on Web sites such as Facebook Inc., is now blooming in the business world, thanks to new social networks that enable professionals and executives in industries such as marketing and finance to rub virtual elbows with anyone and everyone who is connected to them. Targeted advertising has attracted millions of professionals to broad-based networking sites like LinkedIn to swap job details and contact information, often for recruiting purposes. Executives have turned to online social sites...
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...Social Media (Twitter) Michele Wright Professor LEG 100 Business Law February 16 2014 Abstract The use of social media for business and selling items has grown quite rapidly, not only with Twitter. This Paper will be discussing components of a legally astute manager using twitter. Which alternative dispute methods for businesses and consumers using twitter is the best method. The best way to control over state line transactions by the federal government. The branch of the government that can more effectively have an impact on regulation of consumer transactions via Twitter. Lastly, Agency relationships and whether they exist between businesses and Twitter. Social Media (Twitter) Four Components of a legally astute social media marketing manager: The four components are listed as the Attitudinal, Proactive, Judgment, and Knowledge component. In the Attitudinal component which can also be called “Value- Laden attitudes” helps to recognize the importance of a law firm’s success. (Bagley) These managers focus on creating value. This component can help lower the risk of cyberspace as long as the counsel doesn’t view it as illegal. Next, is the Proactive component which, can also be recognized as “the approach to regulation”. This component or approach is used to do two things, avoid more onerous, responsibility, government regulation and so they can take advantage of the innovation, opportunity, regulation, and deregulation. This is pretty helpful because it is used for the execution...
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...Effects of Mass Media on American Culture Have you ever imagined your life before you discovered things like Facebook and your cellular device? Many of us couldn’t fathom such a thing as much as most of us would hate to admit it we have created a dependency on the different forms of social media today. The past century gave birth to what is known as the electronic phase which then led to the informational phase and of course it began with the television. After the creation of the television a way was paved which led to computers, smart devices, and satellites and then there was the digital era or what we call the internet today. The internet has given a form of unforeseen power to an everyday person without the need to of a huge company to portray their views and opinions. Blogging has become more common and television stations or professional publishers no longer have complete control of the information that is given to the general society. Social networking makes keeping in touch with friends and family more convenient by allowing one to communicate with a few clicks and at the touch of a keyboard. These particular developments have influenced American culture tremendously. People became more independent after the print era was introduced and the dependency of teachers and old storytellers lessened allowing one to research and form an opinion based on the outpour of available information. Then there was the telegraph, which made communicating instant. Instead of writing...
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...for Management 350 Professor A. Phillips Table of Contents | Executive Summary………………………………………………….. | 2 | Introduction……………………………………………………………. | 3 | Human Relations Theory(Hawthorne, McGregor, Maslow)…………………………….......... | 4 | Communication Issues(Time & Distance, Communication Culture, Teamwork)……....... | 7 | Intercultural(High or Low Context Culture, Barriers, Overcoming Barriers)…. | 4 | Ethics(Employing Ethical Yardsticks)……………………………………… | 5 | Summary…………………………………………………………........ | 6 | Works Cited Page…………………………………………………….. | 7 | Executive Summary This analysis examines the theories applicable to Pinkberry, Inc. that have been discussed throughout the Management 350 course. The purpose of this analysis is to apply theories and concepts to illustrate actual organizational issues as of 2012. An overview of Pinkberry’s organizational chart will provide a brief overview of the organization. The first set of theories discussed will be: Hawthorne’s HR Theory, McGregor’s X and Y Theory, and Maslow’s Hierarchy of Needs Theory. Pinkberry has a strong human relationship with its people and the three human relations theory will demonstrate why the people are as important as the organization. The three communication issues that will be discussed include the time and distance between the international locations, the communication culture Pinkberry has created through the social media, and the networks that are used to create positive and productive teamwork...
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...CONFIRMING PAGES PART SIX Country Notebook THE COUNTRY NOTEBOOKA GUIDE FOR DEVELOPING A MARKETING PLAN TH E CO UN TRY N O TEB O O K O U T LI N E Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Marketing Plan cat2994X_cn_579-588.indd 579 8/3/10 2:44 PM CONFIRMING PAGES 580 Part 6 Supplementary Material The first stage in the planning process is a preliminary country analysis. The marketer needs basic information to evaluate a country market’s potential, identify problems that would eliminate a country from further consideration, identify aspects of the country’s environment that need further study, evaluate the components of the marketing mix for possible adaptation, and develop a strategic marketing plan. One further use of the information collected in the preliminary analysis is as a basis for a country notebook. Many companies, large and small, have a country notebook for each country in which they do business. The country notebook contains information a marketer should be aware of when making decisions involving a specific country market. As new information is collected, the country notebook is continually updated by the country or product manager. Whenever a marketing decision is made involving a country, the country notebook is the first database consulted. New-product introductions, changes in advertising programs, and other marketing program decisions begin with the country notebook...
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...use with a major media outlet. Each week in class, we will discuss news stories being reported by major news outlets on topics that interest us. At the same time we will explore the professional strategies, tools, and tactics necessary to create and manage a successful publicity campaign. In addition, we will consider the major media outlets that can reach our target audiences -- and also practice “pitching” stories to top reporters. We will also add to our media reach by exploring appropriate “new” media. What’s in the Press Kit? News Announcement; Feature Announcement; Executive Biography; Corporate Background; Fact Sheet; Media Alert; Media “Pitch” Letter. Reading the New York Times every day is highly recommended for this class. Please be prepared to discuss a NYT’s news story in class -- on any topic that interests you. (Student Discount for New York Times’s subscription: nytimes.com/collegerate.) Class Format: 20 minutes: “Media Update”- Class Discussion of top news stories of the week - all are encouraged to participate! 75 minutes: Introduction of a new Media Relations tool or topic (Lecture). 10 minutes: Break 60 minutes: Class Activity and Discussion Week-by-Week Outline WEEK 1 Aug. 29 The Basics: - Media Relations to Build a Brand/ Launch a Product/ Manage Reputation. - PR vs. Advertising: Control vs. No Control/ $$ Value of Impartial Reporting. - Traditional vs. Social Media: “Permission Marketing”...
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...Executive Summary Team Lions University of Charleston SLBM 640 Week # 3 February 7th, 2015 Week Three Executive Summary Assignment As a team identify an organization for which you will develop a voice of the customer project. Plan with your team your individual ideas for application of the readings for a voice of the customer project for an organization of your choosing. What would the team recommend to improve the customers’ engagement? An executive summary of lessons learned from your team projects to date should be entered in the Team Executive Summary assignment. Summary Team Lions continued to develop a plan for Walmart’s transition from that of a traditional product centric organization, to building a more personal based relationship in becoming more customer centiric. The team implemented additional ideas in putting forth the voice of the customer project in considering conducting tests of utilizing direct mail opt-in strategies. Many organizations have dismissed direct mail altogether as too expensive, too slow, too outdated or all of the above. Such opt-in information can be used effectively in expanding our VOC Channel mix if it is utilized correctly. (Roman, 2011). With the amount of data we will be collecting through the Walmart rewards program, we should be able to access a database full of leads in conducting research to compare the results from doing a combined direct mail and email campaign, a direct mail-only campaign, and an email-only...
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...Business Proposal for Stone Goose Company Managerial Communication Mgmt550 Aug 22nd, 2015. Executive Summary: Title Page Pg No.1 Introduction Pg No.3 Summary of proposal Pg No.4 Strengths Pg No.5 Opportunity Pg No.6 The proposal Pg No.8 Benefits and Conclusions Pg No.9 References Pg No.10 Introduction: This business proposal will help us in providing the overall statistics of our international business, Stone Goose Company, currently operating in US, Africa and India. We all know that market trends are changing rapidly and thus is the competition. Every enterprise is coming up with a new strategy to market their products and its becoming difficult to sustain the current market share and expand. But my dear friends this proposal will help us in gaining an upper hand over our competitors. The proposal will highlight the S-Strengths, O-Opportunities and ways to overcome the threats and weaknesses. We will be designing an efficient business strategy to capture the market share. Let all of us be a part of our success story. Summary of the proposal: After reviewing the present market stats and future trends, we are proposing that social media for interacting with potential customers will be a great tool of marketing, as it is inexpensive and we can reach the economies of scale. Awareness plays a very critical role for customer spending’s. The two crucial elements to be focused are: ...
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...Activity 1 Consumer Profile Template 1. Executive Summary Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It’s an overview of your marketing plan. As you go through the process of writing your plan you will refine your ideas and develop new strategies. By writing the executive summary at the very last you will be able to provide a holistic overview of your marketing plan. It is recommended that you include the following points in your executive summary: * Brief description of products or services * Define target market * Competitive advantage You need to tailor your offer so that your target customers believe that it is superior to what is offered by your competition - this is your competitive advantage. Competitive advantage can come from any element of your marketing mix - creating a superior product, more attractive designs, better service, more effective distribution or better advertising. Competitive advantage comes down to understanding what your customer values, delivering it and doing it better than your competitor. * Positioning statement Positioning is the way your product or service is defined by consumers. For example a consumer would describe a Ferrari as a prestige, high performance sports car. This perception by the consumer is due to a strategy developed by Ferrari to position itself in the prestige segment of the car market with a competitive advantage...
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...Executive Summary: Title Page Pg No.1 Introduction Pg No.3 Summary of proposal Pg No.4 Strengths Pg No.5 Opportunity Pg No.6 The proposal Pg No.8 Benefits and Conclusions Pg No.9 References Pg No.10 Introduction: This business proposal will help us in providing the overall statistics of our international business, Stone Goose Company, currently operating in US, Africa and India. We all know that market trends are changing rapidly and thus is the competition. Every enterprise is coming up with a new strategy to market their products and its becoming difficult to sustain the current market share and expand. But my dear friends this proposal will help us in gaining an upper hand over our competitors. The proposal will highlight the S-Strengths, O-Opportunities and ways to overcome the threats and weaknesses. We will be designing an efficient business strategy to capture the market share. Let all of us be a part of our success story. Summary of the proposal: After reviewing the present market stats and future trends, we are proposing that social media for interacting with potential customers will be a great tool of marketing, as it is inexpensive and we can reach the economies of scale. Awareness plays a very critical role for customer spending’s. The two crucial elements to be focused are: 1- Sales 2- Cost The more the sale and less the expense or cost is more...
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