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Executive Summary Proposal Sample

In: Business and Management

Submitted By tessa
Words 253
Pages 2
Executive Summary

“Taste the Fun of Dining”

The Meal Deal is a world class catering company that serves both business and private clients in the Philippine market. Established in 2007, the company has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the country. It is located in the booming, and rapidly expanding Mansions, Makati City. The Meal Deal offers a wide variety and affordable food options for customers without sacrificing the taste, aroma and food presentation of every meal. The menu will be inspired from different region's specialties and appeal to a diverse clientele. It has built up their meals and services beyond each and every customer’s needs. They aim to satisfy not only your immediate requirements but also your subconscious desires to every food. The company’s service is known to be relaxed, very friendly and efficient. Our management team is comprised of individuals whose backgrounds consist of 50 years experience in food, restaurant and hotel, bartending, catering, management, finance, and marketing. The company has years of experience in the catering business and knows what an important client wants and needs. We will have a large specialized menu for customers to select from, and we will offer full catering service providing everything from table settings to the dessert. We anticipate our total sales allocation to be 85% restaurant sales and 15% catering sales. The combined cost of sales will be 33% producing a gross profit of 67% on total

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