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Executive Summary: Target's Total Quality Management

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I believe that Target, did in fact go from the traditional bureaucracy to using total quality management. The total quality management, is shown in the principles that the company has. Since the early years of the company, George Draper, wanted a store that was different to the rest. Again, like any company that is just starting, management was more like a learning experience. Mistakes had to be made, for the company to be able to grow and become the company that is known today.
For one thing, the company had to decide the colors and the logo, that we all know today. Another key point, the company had to branch out and sell more items that would interest and attract more customers. Which in today’s world, this does not seem like anything out …show more content…
Like when the George Draper, had the idea of having a radio station to get more customers and the radio waves were heard all the way to England. The company was always wanting to be innovated and be approachable to their customers, all while putting the current technology to work to their advantage.
All of this information that the company gathered over the years, was enough to be able to develop a strategic plan to complete. Target, has become modern as the years go by. For example, I think that when the company introduced the UPC scanning, was a very positive way to move in the right direction. Managers at all the stores had to learn new material to teach the rest of the employees. Not to mention, all of the money and time invested in the UPC scanning system for all of the stores. This method was a very risky move for Target, because if the system did not work, Target would have had loss a lot of money and customers along the way. This method proved to other companies, that just because the technology was fairly new, it could be done. In other words, by Target using the technology given to them, this helped them to have an advantage on their

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