Premium Essay

Executive Summary- Whole Food Inc

In:

Submitted By nyambura32
Words 1087
Pages 5
Anne Muriithi
05/08/15
Executive Summary: Whole Food Market, Inc. Whole Food Market, Inc. was founded by John Mackey in 1980 in Austin Texas. Initially, John began with one store and hired nineteen employees. Overtime, Whole Food Market Inc. has been able to expand and has become a leading grocery store chain that sells natural and organically grown produce in the United States and overseas. Whole Food Market, Inc. mission, culture and values are as follows:
Mission: “We believe that companies, like individuals, must assume their share of responsibility as tenants of Planet Earth. We actively support organic farming, the best method of promoting sustainable agriculture and protecting farm workers and the environment. We also aim to protect the environment by supporting alternative sources of energy and by recycling or composting our waste. We are actively involved in our communities by supporting food banks, sponsoring neighborhood events, and contributing at least 5 % of total net profits to not- for profit organizations. Our vision of a sustainable future means our children and grandchildren will be living in a world of that values human, creativity, diversity, and individual choice. Our whole business is about making a difference- in the lives of our team members and the customers we serve, and in the communities and environments that we operate. Our Philosophy is to satisfy and delight our customers- and to support team member’s happiness and excellence.” http://www.wholefoodsmarket.com (2015) In this paper, I will analyze how whole foods Market Inc. has attempted to balance the social mission during times of extreme corporate and expansion. The rapid growth has caused management to be inconsistent in implementing its original vision and mission for the company. When John Mackey founded Whole Foods Market Inc., the

Similar Documents

Premium Essay

Unethical Business Practices

...bad business not worth its stock price.” Those inaccurate postings concerning Wild Oats caused their stock prices to fall and deterred other investors from buying the stock. That tactic is highly unethical. An article on Daily Finance blogging dated July 11, 2007 cites the following statements and sources made concerning Whole Food CEO: “John Mackey often criticized Perry Odak, Wild Oats' former CEO, who resigned last year. "While Odak was trying to figure out the business and conducting expensive 'research studies,' to help him figure things out, Whole Foods was signing and opening large stores in OATS territories," Rahodeb wrote in 2005. "Odak drove off most of the long-term OATS natural foods managers" and brought in executives who "didn't know too much about the natural/organics industry or their customers." The CEO of Whole Foods Markets Inc. (NYSE: WFMI) is proving to have an ability, rare among CEOs, to hang himself with his electronic words. The Wall Street Journal reports that between January 2000 and last August, John Mackey used the name "Rahodeb" -- an anagram of his wife Deborah's name -- to make nearly 1,400 posts at Yahoo! Inc....

Words: 527 - Pages: 3

Premium Essay

Fortune 500 Food and Drug Industry

...CVS Health Summary of Industry Characteristics December 31, 2014 Summary The Food and Drug Store industry consists of stores that primarily focus on the sale of food, drugs (nonprescription and prescription), or a combination of both. Typically smaller than General Merchandisers, such as Wal-Mart, the companies in the Food and Drug Store industry provide grocery products such as cold and hot foods, pharmaceuticals, general pet care, and typical household products meant for everyday living. Stores that fall within the industry may specialize in one aspect over the other, such as CVS Health in pharmacy and health care. Even though the major products of the industry are food and drugs, there are several other minor products like health clinics and fuel centers that play an important role in the industry. Industry Sales The industry revenues can range from $139,367 Million to $14,194 Million and profits range from $4,644 Million to $113 Million, just within the companies within the Fortune 500. Their revenue is mostly derived from their sales of their inventory, no matter which side of the industry they sell from. Since most companies will use FIFO inventory methods, this helps decrease their product waste due to expiration dates and will increase their total sales and revenue. Their highest costs tend to be for plant, property, and equipment. Kroger, for example, owns a majority of the buildings where their retail stores are located and they are slowly disposing of their...

Words: 2151 - Pages: 9

Free Essay

Frito Lay

...Case Analysis:Frito-Lay, Inc. Problem Definition In mid-1990, Frito-Lay, Inc. makes a new chips brand called Sun Chips Multigrain Snacks. The product had been in test market for 10 months in the Mineapolis-St. Paul, Minnesota, and metropolitan area. The senior Frito-Lay executives need to decide it they would launch this new product to market officially after the test period. Objectives: (1) Extend its product to attract the customers who always look for new and variety product. (2) Update healthier recipe to meet the current trend of healthy eating. (3) Pioneer a new snack chip category to maximize profit in the new market. Concerns: (1) Whether the premarket test results can correctly reflect the market performance when it introduced to nationwide market.   (2) There are many competitors in national market or local market. It's easy for them to make similar products. (3) The advertising and merchandising budget will rise. (4) The new product will cannibalize volume from its previous products.  The Situation of the Company Frito-Lay, Inc. is a division of PepsiCo, Inc. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Well-known brands include Lay's brand Lay's brand and Ruffles brand potato chips, Fritos brand corn chips, diorites brand, Tostitos brand, and Santitas brand tortilla chips, Cheetos brand cheese-flavored snacks, and Rold...

Words: 1275 - Pages: 6

Free Essay

Dr. Pepper Snapple Group

...Dr. Pepper-Snapple Company Kim Hayes Deonta Samilton Jordan Narcisse Tori Wallar Professor Cary Accounting November 11, 2013 Section 2: Introduction Dr. Pepper-Snapple Group, Inc. 5301 Legacy Dr. Plano, TX 75024 Industry: Beverages (Non-Alcoholic) Sic Code: 2080- Beverages Major Products: Canada Dry (Ginger ale,) 7-up (lemon-lime,) A&W (Root beer,) Sunkist (Orange,) and Sun Drop (Citrus.) Competitors: Coca-Cola and PepsiCo. Stock exchange: 47.33 Ticker symbol: DPS Name of outside auditors: Deloitte & Touche, LLP SIC (Standard Industry Classification): 2080 Beverages * History: Today, Dr Pepper Snapple Group is one of the leading producers of flavored beverages in North America and Caribbean. The have 6 of the top 10 non-cola drinks, and 13 of their 14 leading brands are ranked in the top two of its flavor categories. The DPS market more than 50 brands of carbonated soft drinks, juices, teas, mixers, water, and other premium beverages. Dr Pepper Snapple group include: 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr. & Mrs. T mixers, Penafiel, Rose's, Schweppes, Squirt and Sunkist soda. We are able to thank DPS for inventing the first carbonated drink. In 1783, Jean Jacob Schweppes created the world’s first carbonated mineral water. Schweppes’s was the original inventor of this new product, shared his invention with a young pharmacist in Waco, Texas, named Charles Alderton. They both invented Dr Pepper in...

Words: 2880 - Pages: 12

Premium Essay

Whole Foods Market: a Strategic Analysis

...Whole Foods Market: A Strategic Analysis Adrienne Lee Richard Linowes Spring 2009 General University Honors 5/6/2009 1 WHOLE FOODS MARKET: Strategic Company Analysis EXECUTIVE SUMMARY Whole Foods Market, Inc. has long been admired as an innovative company with quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly-regarded employment practices. However, the company has faced recent difficulties as a result of the economic recession, increasing competition, and complications from acquisitions. To revitalize the company from historical lows in its toughest year in history, Whole Foods Market must reassess its costs, refocus its expansion strategies, and promote its brand to compete for the diminishing consumer spending dollar. During the changes in strategic initiatives, it is also important for the company to keep Whole Foods Market’s mission and its brand value intact. The chain is known for its high standards, quality, and ethical practices; this image is at stake when any changes in brand or reputation are made. It is of utmost importance to balance the positioning in order to increase awareness and sales, but at the same time avoid diminishing the brand and message of the company. Without the value behind the Whole Foods brand, the company will not survive—recession or not. If Whole Foods can successfully complete these initiatives that include major restructuring while also generating public relations...

Words: 4703 - Pages: 19

Premium Essay

Test

...Whole Foods Market in 2010: Vision, Core Values, and Strategy 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? The chief elements of the strategy that Whole Foods Market is pursuing are providing foods labeled natural and organic. Whole Foods executes that by offers the highest quality, least processed, most flavorful naturally preserved and fresh foods available. 2. Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)? Yes, Whole Foods’ strategy is well matched to the market conditions. Their product line strategy is focused on providing natural, organic, and gourmet food and nonfood items to their customers. Whole Foods is recognized by the USDA as being a Certified Organic grocer by Quality Assurance International. This means that all their products are grown organically; the products are grown without the usage of pesticides, fertilizers, bioengineered, growth hormones, or antibiotics. 3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? Yes, I do believe that John Mackey has a good strategic vision. Now that organic food market is a fast growing market segment John Mackey got into the business of turning Farmers Markets is to Supermarkets at the right time. People are becoming more health-conscious than in years before, we as a people are more aware of what we are eating and what...

Words: 2982 - Pages: 12

Premium Essay

U10A1 Organizational Analysis

...Executive Summary The purpose of this paper is to present Applebee’s International, Inc. Smart Cards with PKI project for consideration to upper management. This project will increase security, to satisfy state and federal compliance laws with information, increase the lifecycle of Applebee’s International, Inc., and to be able to stay with The organizational strategy is to secure and expand operations control for communication and system deployed throughout the Applebee’s International, Inc. infrastructure and network around the world. By maintaining control on securing communications and information of what information and data is accessed and how they are using the information once accessed. In addition to the organizational mission, the values and vision of the organizations is to give integrity, excellence, innovation, accountability, inclusion, trust, and making a difference in the community and in the organization. The SWOT Analysis is a tool to be able to determine the company’s overall assessment of a company’s competitive position and health of the organization. The SWOT analysis for Applebee’s International, Inc. was conducted on October 31, 2011. This analysis indicated the strengths, weaknesses, external opportunities, and threats that would support the possible implementation of the Smart Cards with PKI project. The overall weaknesses and threats that are possible have been considered and are within the opportunities with the new implementation of the...

Words: 601 - Pages: 3

Free Essay

An in-Depth Look at Darden Restaurants, Inc. vs. Barington Capital Group Lp

...SPLITTING THE CHECK: AN IN-DEPTH LOOK AT DARDEN RESTAURANTS, INC. vs. BARINGTON CAPITAL GROUP LP Table of Contents Executive Summary 4 Position 5 Sense 6 Uncover 7 Solve 8 Build 9 Achieve 10 Bibliography 23 Executive Summary This is the first paragraph of your executive summary. It should be indented, it should be double-spaced, and it should be in 12 pt Times New Roman font (as should the rest of the body of your term paper). An executive summary should be no longer than two pages (and preferably shorter), and should be written after your paper has been completed. It is a complete summary of your recommendations, and the reader should get a clear picture from this section alone. Assume that the reader reads nothing else. Darden Restaurants, Inc., a multi-billion dollar full-service restaurant company, is facing – and will be facing many difficult challenges. In addition to billions in lost revenue from the economic downturn and a severe shortage in their most served menu item, they have recently been challenged by a new minority shareholder who is pressuring them to reorganize their corporate structure. This activist investor, Barington Capital Group, LP, is known for being particularly aggressive and frequently getting what they want. Darden’s revenues are down significantly over the last couple of years in their two flagship – and typically most profitable restaurants, Red Lobster...

Words: 5656 - Pages: 23

Premium Essay

Analyze the Origin(S) and Subsequent Evolution of Your Personal and Workplace Values.

...2012 Annual Report Our “bottom line” ultimately depends on our ability to satisfy all of our stakeholders. Our goal is to balance the needs and desires of our customers, team members, shareholders, suppliers, communities and the environment while creating value for all. By growing the collective pie, we create larger slices for all of our stakeholders. Our core values reflect this sense of collective fate and are the soul of our company. Selling the HIGHEST QUALITY natural and organic products available SATISFYING and DELIGHTING our customers Supporting team member HAPPINESS and EXCELLENCE Creating WEALTH through profits and growth Caring about our COMMUNITIES and our environment Creating ongoing WIN-WIN PARTNERSHIPS with our suppliers Promoting the health of our stakeholders through HEALTHY EATING EDUCATION f i n a n c i a l h i g h l i g h t s Fiscal year 2012 was a 53-week year. 6.4% 5.4% 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 10.5% 6.6% 7.0% 8.0% 8.7% 8.1% 14.5% 11.5% 10.3% 5.8% 3.6% -4.3% 6.5% 8.4% 8.4% $8.0 $8.0 $9.0 $10.1 $11.7 $236 $284 $438 $548 $744 $273 $328 $390 $463 $(194) $0.82 $0.85 $1.43 $1.93 $2.52 Net cash provided by operating activities Development costs of new locations Other property and equipment expenditures Free Cash Flow *The Company defines Free Cash Flow as net cash...

Words: 41621 - Pages: 167

Premium Essay

Student

...2010 annual report RXU stakeholder philosophy Our “bottom line” ultimately depends on our ability to satisfy all of our stakeholders. Our goal is to balance the needs and desires of our customers, Team Members, shareholders, suppliers, communities and the environment while creating value for all. By growing the collective pie, we create larger slices for all of our stakeholders. Our core values reflect this sense of collective fate and are the soul of our company. RXU core values VHOOLQJ the highest quality natural and organic products available VDWLVI\LQJ and delighting our customers VXSSRUWLQJ Team Member happiness and excellence FUHDWLQJ wealth through profits and growth FDULQJ about our communities and our environment FUHDWLQJ ongoing win-win partnerships with our suppliers SURPRWLQJ the health of our stakeholders through healthy eating education OHWWHU WR stakeholders Dear Fellow Stakeholders: In 2010, we successfully emerged from the most challenging year in our company’s history to produce strong results for all of our stakeholders. Building on the strategic decisions we made during the recession, we capitalized on the improving economy and the increasing confidence of consumers, quickly gaining back customers at a much faster rate than our competitors. We continued to strike the right balance between driving sales, improving our value image, and maintaining gross margin. For the fiscal year, we produced a 12% increase in sales to $9.0 billion driven by 7%...

Words: 40133 - Pages: 161

Premium Essay

Whole Foods Market, Inc. Financial Analysis

...Fall 2014 Accounting 501 Term Paper Whole Foods Market, Inc. Financial Analysis Whole Foods Market, Inc. Based in Texas December 2014 Executive Summary Whole Foods Market, Inc. has been in operation for over 30 years, and has since demonstrated a very successful business model that continues to benefit all stakeholders. When the first Whole Foods Market store opened in 1980, business owners John Mackey and Walter Robb had no idea they would become the 8th largest public food and drug retailer in the U.S., nor did they know at the time that they would soon rank #232 on the Fortune 500. In 2005, the firm hit a major milestone reporting six stores averaging roughly $1 million per week. Now they have more than 50 stores averaging at least $1 million or more. In 1985, the Declaration of Interdependence was crafted by 60 team members. The document was last updated in 1988, 1992, and 1997. The piece proclaims the party’s vision of instilling a clear sense of interdependence among various stakeholders, and validating the contingency upon their efforts in communicating more often, more openly, and more compassionately. The idea behind this concept is the fact that better communication in turn equals a greater understanding, and therefore more trust. Today food retailing is more competitive than ever with an ever-growing demand for fresh, healthy foods. However, Whole Foods’ industry-leading metrics complement their ability toward innovation and display of high...

Words: 5689 - Pages: 23

Premium Essay

Vietnam Restaurant Business Plan

...Executive summary: This business plan provides all specific information about business’s founder’s vision and the basic strategic plan necessary for initial establishment and operation of Vietnam Garden restaurant such as marketing analysis, marketing strategy, management, etc., (Stephen P. Robins and David A. Decenzo, 2010, p.74) . To be located in Jalan Bukit Bintang, the Golden Triangle of Kuala Lumpur, Vietnam Garden is established to serve Vietnamese cuisine for people in Bukit Bintang and areas around it. The basic objective is to offer travelers and residents the fresh, creative, attractive Vietnamese traditional foods. In fact, we have strong unique selling position in attracting customer attention because we provide foreign cuisine and elegant dining services. Moreover, our restaurant will offer different services in order to develop the popularity of our restaurant brand name. Vietnam Garden will be dedicated to be a customer friendly environment by providing customer the best Vietnamese food and the best service as well. Objectives : Provide genuinely Vietnamese traditional cuisine. Showing customers that our restaurant is a good place to enjoy relaxing environment, together with nice food and excellent customer services. Maximize our reach to as many potential customers in the first six months. Hence, this is the important step before they get to know of our restaurant. Inform and remind customers about our restaurant. Achieve the image as the place for dining...

Words: 5308 - Pages: 22

Free Essay

Marketing Plan for Cliff Bar, Inc

...Marketing Plan for Clif Bar, Inc. Marketing Management– MM522 DeVry University, Keller Graduate School of Management Professor Gary Myers By: Chameer Moses Table of Contents Executive Summary 3 Executive Summary………………………………………………………………………………………....3 Situation Analysis 3 Market Summary4 SWOT Analysis4 Prioritized SWOT Analysis5 Competition6 Product Offering………………………………………………………………………………....6 Keys to Success…………………………………………………………………………………...6 Critical Issues…………………………………………………………………………………6&7 Marketing Strategy………………………………………………………………………………7 Mission……………………………………………………………………………………….. 7&8 Marketing Objective…………………………………………………………………………….8 Financial Objective…………………………………………………………………………. 8&9 Target Markets…………………………………………………………………………. ..9,10,11 Positioning…………………………………………………………………………………...11,12 Strategies………………………………………………………………………………………12 Marketing Mix………………………………………………………………………………12,13 Marketing Research…………………………………………………………………………….13 Controls………………………………………………………………………………………….14 Implementation process…………………………………………………………………….14,15 Marketing Organization……………………………………………………………………….15 Contingency Plan……………………………………………………………………………….15 Conclusion…………………………………………………………………………………...15,16 References……………………………………………………………………………………….17 Executive Summary Clif Bar, Inc. was found in 1992 by Gary Erickson. The nature of Clif Bar is the planet, food and community. They are working to reduce their ecological footprint in everything that they...

Words: 3975 - Pages: 16

Premium Essay

Management

...UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED SEPTEMBER 25, 2011 COMMISSION FILE NUMBER: 0-19797 WHOLE FOODS MARKET, INC. (Exact name of registrant as specified in its charter) Texas (State of incorporation) 74-1989366 (IRS Employer Identification No.) 550 Bowie Street Austin, Texas 78703 (Address of principal executive offices) Registrant’s telephone number, including area code: 512-477-4455 Securities registered pursuant to section 12(b) of the Act: Common Stock, no par value Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes þ No ¨ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No þ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No ¨ Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during...

Words: 36163 - Pages: 145

Free Essay

Porcini's Pronto

...Executive Summary Porcini’s, an Italian-American full service restaurant, has the vision to rapidly expand in the market. The restaurant’s executive team, which includes the VP of marketing- Allesio, the VP of Operations- Kurt Jensen, HR Director- Wanda Halloran, and Chief Chef- Mariana Molise, all collectively developed Porcini’s mission to leverage its strengths for growth. Considering Porcini’s strengths and options available, the organization’s overall strategies are to launch the Pronto’s concept and adapt a company owned-and-operated model. Porcini’s is looking for new opportunities to establish its brand into new markets within the Northeast region. One of the challenges about this is that the markets for full service restaurants are nearing its dissemination point in shopping mall locations and within cities across the US. Motivated by this truth, Porcini’s is strongly considering opening limited-menu outlets at interstate highways, called “Pronto’s”. In an effort to increase their footprint, Porcini’s is considering the options of franchising, syndication, and company-ownership models, all while attempting to maintain its reputation for exceptional food and service. After a careful examination of all of the ownership models and how they affect the operations and service management for the restaurant, it is gathered that the most comprehensive model for Prontos would be syndication; primarily because it allows the restaurant to preserve its brand image and have full...

Words: 1604 - Pages: 7