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Executive Summary of Htc

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NAME: SHIVANGI GUPTA
SECTION:D
ENROLLMENT NO. : A1506914057
ASSIGNMENT
EXECUTIVE SUMMARY
HTC transformed itself an ODM to one of the leading provider of telecommunication devices. Empowered with strong R&D the company enters market as a first movers with numerous innovations which prized the company with high growth and many recognitions. While innovations, partnership with giant brands, strong manufacturing facility its strength HTC also have weakness of producing pricy products, having weak shipment network, using stumble marketing strategy. Moreover, the company faces threats of intense rivalry from competitors, being substituted by cheaper products and patent. Despite all of this the Taiwanese company has many opportunities.
HTC is a ‘Question Mark’ in BCG matrix. It experiencing high bargaining power from customer, low bargaining power from suppliers, medium threats of substitutes, high threat of new entrant, high competition from rivals. The company adopted growth strategy as corporate level strategy and differentiation as business level strategy. It also gives high priority in innovation strategies. Influenced by innovation strategy its organizational structure is organic.
HTC should continue to produce innovative and cutting edge technology driven product to sustain its competitive advantage. It also should focuses on producing low end phones and penetrate more markets around the world. The company should produces wider categories of products and develop better marketing strategies for wider audience. Finally it should also make patent war to end for own benefit.
CONTENT PAGE S.NO. | CONTENT TITLE | PAGE NO. | 1. | INTRODUCTION | | 2. | STRATERGIES OF HTC | | 3. | WEAKNESSES | | 4. | INTERNATIONAL HUMAN RESOURCE STUDY | | 5. | CONCLUSION | | 6. | REFERENCES | |

1.0) INTRODUCTION
HTC Corporation is a Taiwanese

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