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Executive Summary

In: Business and Management

Submitted By tjdocs
Words 2952
Pages 12
Republic of the Philippines
NAVAL STATE UNIVERSITY
COLLEGE OF ARTS & SCIENCES
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
Naval, Biliran

Prepared by:
TERRY JEAN B. DOCALLOS
Course, Year & Sec.:
BSBA III-A
Instructor:
RICARDO P. MEJIA, MPM
TABLE OF CONTENTS I. Chapter 2: Corporate, Business and Mktg. Strat. 1 * Summary 2 * Reaction 4 * Recommendation 5 * Conclusion 6

II. Chapter 3: Marketing and Competitive Space 7 * Summary 8 * Reaction 10 * Recommendation 11 * Conclusion 12

III. Chapter 9: Strategic Brand Management 13 * Summary 14 * Reaction 16 * Recommendation 17 * Conclusion 18

IV. References 19

1

2
SUMMARY

Business and marketing strategies are being altered and renewed in a wide range of companies by executives in their efforts to survive and prosper in an increasingly complex and demanding business environment. Choosing high performance strategies in this environment of constant change requires vision, sound strategic logic and commitment. Market-driven organizations develop closely coordinated business and marketing strategies. Executives in many companies are reinventing their business models with the objective of improving their competitive advantage. These changes include altering the market focus, expanding product scope, partnering with other organizations, outsourcing manufacturing and modifying internal structure. Corporate strategies includes: (1) defining the corporate mission and setting objectives, (2) determining strategic business units, and (3) establishing strategy guidelines for long-term strategic planning of the corporation and its business units. Top management must select the corporate strategy to move the firm towards its objectives.

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