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Exercise Decision Making

In: Business and Management

Submitted By carmenalvarez
Words 681
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UNIVERSIDAD DE PUERTO RICO EN PONCE
DECANATO ASUNTOS ACADEMICOS
DEPARTAMENTO DE ADMINISTRACION DE EMPRESAS
Y CIENCIAS COMPUTADORAS

ADMI- TEORIA ADMINISTRATIVA
Prof. Myrna Bracero

CAPITULO 6: TOMA DE DECISIONES
CASO PARA RESOLVER

Toma de Decisiones

1. Identifique el problema

Identificar cuál sería la mejor Franquicia para Pedro Gómez establecer su propio negocio

2. Identifique los criterios de decisión

☻Perfil o carácter empresarial - ¿Qué le gusta hacer al empresario? ☻Mercado – Tipo de producto o servicio ☻Localización – Area Geográfica a ubicarse ☻Inversión inicial o canon de entrada ☻Porcentaje de ventas o “Royalty” – Aportación periódica que hace el franquiciado al franquiciador – fuente principal de ingresos del franquiciador ☻Canon de Publicidad

3. Asignación de peso a los criterios establecidos

|CRITERIO |PESO |
|1. Perfil del empresario |10 |
|2. Mercado |7 |
| Localización |6 |
|4. Inversión inicial |9 |
|5. Porcentaje de ventas o “Royalty” |8 |
|6. Canon de Publicidad |5 |

3. Desarrolle alternativas(Lista)

☻Servicios de Internet ☻Asesoría en Ingeniería ☻Comidas Rápidas ☻Gasolinera ☻Construcción

4. Análisis de alternativas

|ALTERNATIVA |Criterio 1 |Criterio 2 |Criterio 3 |Criterio 4 |Criterio 5 |Criterio 6 |
| | | | | | | |
|Servicios de Internet |7 |6 |8 |8 |8 |8 |
| | | | | | | |
|Asesoría Ingeniería |10 |7 |6 |9 |9 |9 |
| | | | | | | |
|Comidas Rápidas |6 |8 |3 |4 |4 |5 |
| | | | | | | |
|Gasolinera |8 |9 |4 |2 |2 |2 |
| | | | | | | |
|Construcción |9 |5 |2 |7 |10 |10 |

Evaluación Final de cada alternativa

| |Criterio |Criterio |Criterio |Criterio |Criterio |Criterio 6 | |
|ALTERNATIVA |1 |2 |3 |4 |5 | |TOTAL |
| | | | | | | | |
|Servicios de Internet |70 |42 |48 |72 |64 |40 |336 |
| | | | | | | | |
|Asesoría Ingeniería |100 |49 |36 |81 |72 |45 |383 |
| | | | | | | | |
|Comidas Rápidas |60 |56 |18 |32 |32 |25 |223 |
| | | | | | | | |
|Gasolinera |80 |63 |24 |18 |16 |10 |211 |
| | | | | | | | |
|Construcción |90 |35 |12 |63 |80 |20 |300 |

5. Selección de una alternativa

La selección de la mejor franquicia para Pedro Gómez sería una de prestación de servicios de Asesoría en Ingeniería – Esta alternativa le ofrece la oportunidad de crecimiento profesional – independencia económica haciendo lo que le gusta y sabe hacer. Si a usted le gusta lo que hace lo hará con más gusto ¡QUE MEJOR QUE ESTO!

6. Implementación de la alternativa

El sistema de franquicias es una fórmula empresarial que ha tenido desarrollo en los países industrializados y que ha surgido a causa y efecto de la globalización. Esta modalidad al ser implementada promueve la calidad en los grandes sectores de la población, por lo que aumenta sus demandas de consumo.

Pedro Gómez tendrá la oportunidad de desarrollar su propio negocio en su área de experiencia, la que podrá promover a nivel mundial. Obviamente, la localización del negocio debe tener un mercado interesado en su servicio y la capacidad de este mercado de consumir y pagar por sus servicios.

Pedro Gómez deberá evaluar su capacidad financiera para determinar el tamaño de su empresa y estrategias de expansión y diversificación.

7. Evaluación de la eficacia de la decisión

Se tomó en cuenta el perfil empresarial, la situación del mercado local y análisis de la capacidad financiera, entre otros aspectos. Para asegurar el éxito, Pedro tendrá que contar con un volumen de servicios extenso, a buenos precios y calidad excelente. Esto le asegurará el éxito económico de la organización.

Preparado por:

|Nombre |# Estudiante | |

Fecha de entrega: 6 de abril de 2010
Valor: 15 puntos
UNIVERSIDAD DE PUERTO RICO EN PONCE
DECANATO ASUNTOS ACADEMICOS
DEPARTAMENTO DE ADMINISTRACION DE EMPRESAS
Y CIENCIAS COMPUTADORAS

CAPITULO 6: TOMA DE DECISIONES
CASO PARA RESOLVER

Lea cuidadosamente el caso asignado, utilice el proceso de toma de decisiones para encontrar la mejor solución al problema planteado en el mismo.

Pedro Gómez lleva trabajando diez años para la Compañía de Ingeniería Aventura Construcción. Es un excelente empleado pero, siempre ha tenido la intención de establecer su propio negocio. Pedro ha buscado información para tomar la decisión correcta de que negocio puede establecer y está inclinado a una franquicia. El dilema de Pedro es que no sabe que franquicia montar. Él lo ha contactado a usted experto en asesoría de negocios y le pide que lo ayude a identificar cual sería la mejor franquicia para establecer.

Utilice el formato provisto para que sugiera la mejor alternativa a Pedro sobre que franquicia establecer.

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4

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