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Exotic Smokes Cigarette Company Consumer Behavior Outline

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Exotic Smokes Cigarette Company Consumer Behavior Outline

Competition and Current Information
There are several tobacco companies leading the industry internationally. The companies in turn maintain several brands of tobacco products. The leading tobacco companies are Phillip Morris, British American Tobacco, Japan Tobacco International, Altria Group, Imperial Tobacco Group, Reynolds American, ITC, Lorillard, KT&G, and Gudang Garam ("Statista", 2013).
Looking at the tobacco products developed by these companies flavored tobacco fillings for cigarettes, cigars, hookah, and chewing are available but not many ready-made cigarettes. R.J. Reynolds Tobacco’s Camel delivered an Exotic Blend cigarette line from 1999 to 2003 introducing fruity and sweet flavors (HARRIS, 2015). Due to the regulations and backlash R.J. Reynolds Tobacco discontinued manufacturing the Exotic Blend cigarette line.
There are presently electronic vapor companies that fabricate flavored e- cigarettes. The United States Food and Drug Administration have not ruled against these products. Examples of flavors produced by these companies that may be similar to the Exotic Smokes Cigarette Company are cantaloupe, apple, peach, strawberry, and mango ("VaporFi", 2015). The top five Vapor companies are as follows VaporFi, Halo Cigs, Migs Cigs, Apollo E-Cigs, and South Beach Smoke ("Quit Smoking Community", 2015).
There is no competition for flavored cigarettes within the United States, but there are laws prohibiting distribution. Competition comes in the form of additional tobacco flavored products. The main determining factor is the location in which the Exotic Smokes Cigarette Company plans to market their flavored cigarette (NonU.S.) or if they are deciding to Segway into legal vaporized electronic cigarettes.
What is the current consumer perception of flavored cigarettes?
The United States Food

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