...Exotic Smokes Cigarette Company Consumer Behavior Outline Competition and Current Information There are several tobacco companies leading the industry internationally. The companies in turn maintain several brands of tobacco products. The leading tobacco companies are Phillip Morris, British American Tobacco, Japan Tobacco International, Altria Group, Imperial Tobacco Group, Reynolds American, ITC, Lorillard, KT&G, and Gudang Garam ("Statista", 2013). Looking at the tobacco products developed by these companies flavored tobacco fillings for cigarettes, cigars, hookah, and chewing are available but not many ready-made cigarettes. R.J. Reynolds Tobacco’s Camel delivered an Exotic Blend cigarette line from 1999 to 2003 introducing fruity and sweet flavors (HARRIS, 2015). Due to the regulations and backlash R.J. Reynolds Tobacco discontinued manufacturing the Exotic Blend cigarette line. There are presently electronic vapor companies that fabricate flavored e- cigarettes. The United States Food and Drug Administration have not ruled against these products. Examples of flavors produced by these companies that may be similar to the Exotic Smokes Cigarette Company are cantaloupe, apple, peach, strawberry, and mango ("VaporFi", 2015). The top five Vapor companies are as follows VaporFi, Halo Cigs, Migs Cigs, Apollo E-Cigs, and South Beach Smoke ("Quit Smoking Community", 2015). There is no competition for flavored cigarettes within the United States, but there are laws prohibiting...
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...elow is a free essay on "Exotic Smokes" from Anti Essays, your source for free research papers, essays, and term paper examples. Exotic Smokes Cigarette Company Consumer Behavior Outline MKT 2 Exotic Smokes Cigarette Company Consumer Behavior I. Introduction A. TRIAAD Research Group is working with Exotic Smokes Cigarette Company to conduct an in-depth study of customer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. Flavors: Tropical, Strawberry, Apple, Vanilla, Grape, and Watermelon B. The competition includes RJ Reynolds, Camel, Kool’s Smooth Fusions, and Salem’s Silver Label. C. Current perceptions of flavored cigarettes: the youth is attracted to candy flavors and are more prone to purchasing cigarettes due to flavor. It is also said that it contributes to youth becoming regular smokers. Young smokers believe that flavored cigarettes are less harmful than non-flavored cigarettes. They are just as addictive and have the same harmful effects as regular cigarettes. II. Project Definition A. Advertising budget: $25 million B. Marketing Strategies: 1. Magazine Advertisements 2. Billboards along the side of the roads 3. Posters in Subways 4. Advertisements on the side of buses 5. Direct Mail Promotions 6. Bar and Club Events: offering free samples at events C. Product and Brand Identity 1. Package Design: the company will present...
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...Exotic Smokes Cigarette Company Consumer Behavior Outline Melissa G Tindall University of Phoenix MKT/544 Fall Semester Lung cancer and illness associated with smoking (even second-hand-smoke) continue to climb; however, there is still popularity with flavored cigarettes within certain age groups. Exotic Smokes Cigarette Company has requested a study on how to attract the 18 to 25 year old age group, to candy and fruit flavored cigarettes. This outline will discuss competition, marketing strategies, program objectives and the scope of the research. The competition is rather scarce, as flavored cigarettes are banned in the United States (Quinn. 2009). So, if the ban is lifted in 2013, this makes the Exotic Smokes company a step ahead of all others. Now is the time to look into European competition, as it is possible for those in the states to bring these cigarettes back in a checked bag. If the ban is lifted, they may purchase these brands in the states instead of the ESCC brand. Honeyrose Herbal Cigarettes would be the obvious brand to look into, they offer flavored cigarettes such as Strawberry, Cherry, and Chocolate (Clove Smokes. 2012). Camel had recently made cigarettes with flavors like mocha mint, lime and vanilla (Szabo. 2005), however they are banned from the market as well. Other flavors were created by companies like Brown and Williamson and Kool. Once the market opens up again, they will be back on the market. The marketing strategy should be fairly...
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...market flavored cigarettes to the target market group. Address the following in your paper: What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian? What environmental factors need to be considered when marketing within each subculture? What are the cultural and cross-cultural differences that influence the marketing strategies selected for each subculture? Using your research, justify the reasons for your marketing selection strategies as recommended for each subculture. Ethnic subculture is a tightly knit group of consumers who are held together by common cultural or genetic ties, and is identified both by its members and by others as being a distinguishable category. The group members tend to be tightly knit, and they are likely to imply meanings that go beyond the spoken word. De-ethnicization of which refers to a process where a product like flavored cigarettes that are possibly formerly associated with a specific ethnic group is detached from its roots and marketed to other ethnic subcultures. These are all important factors for TRIADD Research Group to keep in mind when determining marketing strategies to specific ethnic subcultures. One goal that the TRIAAD Research Group has for Exotic Smokes Cigarette Company in its marketing strategy is for the company to become a mainstay in every subculture that it markets to. In the case of marketing flavored cigarettes to an ethnic subculture...
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...Exotic Smokes Cigarette Company University of Phoenix Exotic Smokes Cigarette Company Consumer Behavior Outline 1. Introduction a. Competition for Exotic Smokes i. Electronic cigarettes ii. Smokeless tobacco products (Villanti, Richardson, Vallone, & Rath, 2013) iii. Flavored cigars (King, Dube, & Tynan, 2013) b. Current information on flavored cigarettes iv. Per the Food and Drug Administration (2013), there is a ban on the manufacture, shipping, and sale of flavored cigarettes except for menthol. All clove and fruit flavored cigarettes are illegal. v. Electronic cigarettes and vapor flavorings are legal c. Consumer perception vi. Flavors hide the tobacco taste vii. Two fifths of cigar smokers reported using flavor cigars (King, Dube, & Tynan, 2013) 2. Project Definition – Marketing Strategies for launching the product d. Product differentiation with various flavors e. Flavor hides tobacco taste f. Flavor enhances taste of beverages 3. Program Objectives – The study is to identify the interest in flavored cigarettes and gather information to ensure marketing strategies will be successful to launch the product. g. Interest in flavored cigarettes h. Which flavors would the consumer be willing to try? i. Has the consumer tried flavored cigarettes before? viii. Do they smoke flavored cigarettes now? ...
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...three areas of ethical concerns for marketing flavored cigarettes. The first concern is the marketing to younger consumers or minors, that are not legally able to purchase tobacco products, The second is the ban on favored cigarettes other than menthol, but there is no ban in regard to flavored cigars or blunts. The third and final concern is the marketing company’s responsibility to their contractual obligations with The Exotic Smokes Company. These three concerns are essential to the success of the marketing strategy and plan. The Target Market There is a ban that prohibits the advertising and selling of tobacco products to minors. The Exotic Smokes Company wants to reach a demographic that is perilously close to the ban of advertising to minors. The marketing has to be specific targeting the college age consumer or young business professionals to avoid costly litigation. Ban on Flavored Cigarettes The marketing company must advise the Exotic Smokes Company as to the ban on flavored cigarettes. The marketing company must not advertise a banned tobacco product. With full knowledge that the product is in direct violation and continuing to market the product is unethical and will potentially open the marketing company up to litigation. The marketing company is ethically obligated to discuss the Exotic Smokes options, such as changing the product to a flavored cigar or discontinuing the flavored cigarette production. Contractual Obligations The marketing...
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...areas of ethical concerns for marketing flavored cigarettes. The first concern is the marketing to younger consumers or minors, that are not legally able to purchase tobacco products, (Layton, 2010). The second is the ban on favored cigarettes other than menthol, but there is no ban in regard to flavored cigars or blunts. The third and final concern is the marketing company’s responsibility to their contractual obligations with The Exotic Smokes Company. These three concerns are essential to the success of the marketing strategy and plan. The Target Market There is a ban that prohibits the advertising and selling of tobacco products to minors. The Exotic Smokes Company wants to reach a demographic that is perilously close to the ban of advertising to minors. The marketing has to be specific targeting the college age consumer or young business professionals to avoid costly litigation. Ban on Flavored Cigarettes The marketing company must advise the Exotic Smokes Company as to the ban on flavored cigarettes. The marketing company must not advertise a banned tobacco product. With full knowledge that the product is in direct violation and continuing to market the product is unethical and will potentially open the marketing company up to litigation. The marketing company is ethically obligated to discuss the Exotic Smokes options, such as changing the product to a flavored cigar or discontinuing the flavored cigarette production. Contractual Obligations The marketing...
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...Erin Mayo June 27th, 2016 Exotic Smokes Company Consumer Behavior Outline MKT 554 Introduction As the Vice President of Marketing Development for the TRIAAD Research Group, I would like to present you with an outline of consumer behavior for Exotic Smokes with the introduction of fruit and candy flavored cigarettes. Consumer behavior is important to business for many reasons. In order for any company to prosper and find a target market certain elements must be researched in order to obtain a fully operational and successful strategy in order or to reach the consumer with an understanding of the product itself along with a history and understanding of the company’s goals and intentions. Exotic Smokes Cigarette Company is looking to expand its consumer base and in order to do so we must study the appropriate methodologies in order to become better acquainted with the consumer. The success of this strategy will be based mostly on personal interaction with the consumer and the public. By studying the habits and formulating opinions and facts based off the information obtained, the target can then be narrowed down to a specific group of individuals that we want to desire the product. Attitudes and intentions are the key valuable elements that need to be taken into consideration. This is mainly due to the decision making process that the consumer has. These skills they have for how and why they choose one product over another are the key focal points that this proposal will...
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...found on the Internet about flavored cigarettes centers on the marketing of the cigarettes and not the product itself. Among smokers between ages 18 to 25 the cigarettes are met with warm welcome. Smokers welcome the change from normal cigarettes and like more flavor options to choose from. The previous methods of marketing flavored cigarettes are under fire. It is commonly believed that the tobacco companies are targeting children and teenagers to hook these customers at a tender age to create lifelong consumers. “Collier County Health Department says it’s a shameless ploy that’s gaining steam. “They know that children are attracted to sweet products, and if they get them hooked on the sweet products then they have a lifetime user,” Rachel Kleist of the Collier County Health Department….According to a 2010 statewide survey, the candy-flavored tobacco trend is catching on. 17.6% of Collier County youth between the ages of 11 and 17 have tried it and 19.9% in Lee County.” ("Cigarette Flavours", 2012). To counter the previous reputation of flavored cigarette marketing to children, Exotic Smokes will make every effort to develop a marketing campaign directed to smokers within its targeted consumer group and not any younger than 18. The ads will be presented only in magazines generally read by the target group and on late night television when children are expected not to be an audience. The product line will only be sold in specialty smoke shops and in facilities not frequented...
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... Consumer Behavior Paper and Questionnaire Suzanne Hawthorne University Of Phoenix Consumer Behavior Paper and Questionnaire Consumer’s beliefs about flavored cigarettes, cultural impacts regarding smoking, income levels of consumers, and pricing are all important ingredients when determining buyers behaviors. Exotic Smokes Cigarette Company has invested TRIADD marketing firm with $25 million dollars to develop a Consumer behavior analysis and questionnaire that illustrates the buying behavior of 18 – 25 target market. Below gives an overview of how this analysis and questionnaire will be developed: Identify any negative publicity or consumer perception about flavored cigarettes. Evaluate how you might counter those negative perceptions through the use of strategic marketing methodologies. The marketing myth and perception, which flavored cigarettes hold currently, is a negative inference to the targeting of teenagers into smoking. Furthermore, taste preference of young smokers played a major role in the development of the negative perception held by the consumers. However, the current perception can be countered by proving that teenage smokers are still a big part of the market even after United States banned cigarette advertisement. Last, the marketing campaign for flavored cigarettes must change it marketing scheme to only incorporate the adult smoker in its marketing efforts and portray this new image throughout all its’ branding. Determine how many completed...
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...Exotic Smokes Consumer Behavior University of Phoenix Consumer Behavior MKT/554 Exotic Smokes Consumer Behavior 1. Introduction A. Target demographics/ Target markets I. Attract customers 18 – 25 year olds B. Market analysis I. Competitors, in-depth consumer behavior study 2. SWOT analysis – Strengths, Weaknesses, Opportunities, and Threats A. Environmental scan B. Internal analysis I. Strengths II. Weaknesses C. External analysis I. Opportunities II. Threats D. SWOT matrix 3. Research on flavor cigarettes products A. Current products in market B. Current competition C. Current locations flavored cigarettes are sold D. Volume of sales of flavored cigarettes by location E. Consumer perception on flavored cigarettes I. Likes / Dislikes II. Within demographics/ market segment F. Current top selling flavors G. Consumer affect/ cognition H. Consumer behavior I. Consumer environments 4. Project definition – marketing strategies A. Stimuli I. Products II. Brands III. Packaging IV. Advertising V. Coupons VI. Smells of product VII. Health concerns – electronic cigarettes/ e-cigarettes 5. Marketing Objectives ...
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...Herlande Moise MKT/554 Consumer Behavior Exotic Smokes Cigarette Company Consumer Behavior Outline Professor Jim Lyons March, 23, 2015 1- Introduction: - Family Smoking Prevention and Tobacco Control Act. - Banned flavored cigarettes. - Approved flavored cigarettes. - Consumers and Politicians' view of flavored cigarettes. 2- Project Definition: Marketing Strategies: - Target 18 -25 year olds. - Change view of products. - Adults enjoying a more fun way to smoke. - Have a "Cannabis" model: Flavored cigarettes are cool, fresh and sexy. 3- Objectives -Identify target market: - Identify the segment responsive to the marketing efforts of the company. - Identify target market favorite flavors. - Identify prices. - Distribution chanels. 4- Scope: The scope is identifying in the U.S. customer groups and market segments most likely to consume flavored cigarettes. - The target group: - Single male/female. - Middle-class. - 18-25. - In college or college educated. - Geographical Limits: - Some geographical limitations may include boundaries within United States, such as, allotted time for each study. 5- Conclusion References: DeNoon, D. J. (2009). FDA Bans Flavored Cigarettes. Retrieved from http://www.webmd.com/smoking-cessation/news/20090922/fda-bans-flavored-cigarettes Advertising and Marketing. (2010). Retrieved from http://publichealthlawcenter.org/topics/tobacco-control/sales-restrictions/flavored-products ...
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...I was recently asked to write about electronic cigarettes; at first I was completely confused – I never heard about electronic cigarettes before. However, after a bit of research, I came away quite intrigued by this relatively new product that is taking the industry by storm. So first – what is electronic cigarette? I was amazed to find that electronic cigarettes have been around for a few years now, but it hasn’t been until recently that they have really begun to become prominent in the marketplace. Electronic cigarettes serve two distinct purposes – one, they can provide smokers with a healthier alternative to traditional cigarettes, and two, they can be used as a method to stop smoking altogether. Electronic cigarettes have the appearance of a real cigarette, but instead it is a canister with a nicotine cartridge inside. They do not contain any tobacco and do not have any of the unpleasant toxins and carcinogens that are found in conventional cigarettes. An electronic cigarette (or “e-cig”) has an atomizer inside that is triggered by the user inhaling through the mouthpiece. This atomizer activates the nicotine cartridge and a vapor is inhaled. On the opposite end, the e-cig gives off an orange glow, as if the cigarette were “lit.” The great thing about e-cigs is that the act of smoking a real cigarette is replicated – the user puts it to their mouth, inhales and exhales as if they were smoking a real cigarette. For those who use e-cigs as a means to quit smoking...
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...thinking that shisha pipes(link is external) (also called hookahs) are safer than cigarettes due to their exotic smells and attractive waterpipes, according to the British Heart Foundation(link is external) (BHF). The warning comes as the BHF seeks to raise awareness of the risks involved in smoking shisha. The same amount of smoke can be inhaled during a typical hour-long shisha session as from more than 100 tobacco cigarettes, the BHF found. Yet 84 per cent of survey respondents thought it was equivalent to ten or fewer cigarettes. Researchers found that the majority of users are unaware that shisha smoking is linked to the same kinds of diseases as cigarette smoking, including cancer, heart disease, respiratory disease and problems during pregnancy. Around 15 per cent of people aged 25 to 34 - some of the most common users - believe there are no health harms from shisha at all, and 44 per cent think it is less harmful than cigarettes. Dr Mike Knapton, associate medical director at the BHF, said: "Contrary to popular belief, shisha is not safer than smoking cigarettes. Don't be duped by the sweet smell and wholesome sounding fruity flavours - if you use shisha you are a smoker and that means you're putting your health at risk. "It's linked to the same serious and life-threatening diseases as cigarettes and there are added risks because you often smoke it for far longer than you would a cigarette and you're also exposed to toxins from the wood or charcoal used to burn the tobacco...
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...[pic] Consumer Behavior Outline for Exotic Smokes Cigarette Company The IMC Plan Project for On the Mark Accounting and Tax Service, LLC means starting at zero with the IMC campaign planning. The CEO of the company knows that acquiring and retaining clients is an ongoing process, and now is the time to complete an analysis to determine what, if any, changes need to be made to the marketing communication efforts. There are many reasons a formal campaign plan should be created: it will provide the CEO a sensible process to identify the most important exchange issues on which the company should focus; it notifies everyone involved with MC, what is expected of them; it will assist in guaranteeing the MC effort is incorporated and concentrated on the most important message issues; these plans inform top management personnel how and why the funding will be spent and what the company will gain in return; and the plan will provide the CEO and marketing management a criterion against which development and final results can be measured (Duncan, 2005, pp. 170-171). Executive SUMMARY to: Mike Yesner FROM: REBECCA BRYSON SUBJECT: IMC PLAN PROJECT DATE: 6/11/2013 CC: Purpose and Scope of Document The purpose of this document is to introduce an IMC Campaign Plan to the board of directors at On the Mark Accounting and Tax Service, LLC. First, marketing managers must identify target audiences; second, the CEO and management team must analyze the SWOTs of the...
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