...Can Bollywood Go Global? Case Analysis: Managerial Communication II Section A Submitted By Ankur Jain 0069/52 Executive Summary The movie Industry came into being towards the end of the 19th century and it has grown steadily over the years, incorporating several changes in its outfit and presentation. From the French beginnings, to the British influence and then the American dominance after the 2nd world war, the entertainment industry has seen it all. Bollywood, the Hindi-language industry in Mumbai is considered by many to be the heart of the Indian film industry. Although the format of Bollywood films has changed over the years, a typical film is melodramatic; long (three to four hours); filled with song and dance numbers, elaborate sets, and brightly colored costumes; and based on traditional values such as family and religion. India is the largest producer of films in the world and very old film industry in the world which originated around about 103 years ago. In 2009 India produced a total of 2,961 films on celluloid that includes a staggering figure of 1,288 feature films. Indian film industry is multi-lingual and the largest in the world in terms of ticket sales and number of films produced. However, due to high taxes and low prices, It ranks 5th largest in terms of revenue. The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world—notably in countries with large...
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...FILM MEDIA CONSUMPTION HABITS AMONG YOUNG POPULATION IN URBAN AREA Abstract This article seeks to demonstrate how the factors like internet, globalization and growth in technology changed the youth mindset towards consumption of Films & TV, the big question behind this issue is that how far these changes in media helping Film & TV industry, it actually depends lot of attributes. The research is the fine way to analyze this issue, research with the youngsters who are accounted to large no in the total viewership. By doing the research we can identify which important factor drives them to make decisions in media consumptions such as behavior, flavor, environment, technology, and modernization economic growth. By comparing the result with current scenario we can find out some interesting conclusions, which will help us to understand the media business well. 1 INDEX S.No 1 2 3 4 5 6 7 8 Particulars Introduction Indian Entertainment & Media Industry Literature review Methodology Research Instrument Data Analysis Conclusions Limitations Page No. 03 04 07 09 10 15 49 50 2 Introduction We all watch TV, read newspapers and magazines, and we also go to see films. These are different types of communication with our fellow human beings. Beyond the physical requirements of food and shelter, man has now another fundamental need that is the need to communicate. The urge for communication is an important one and in our contemporary civilization, it has become necessity for...
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...Gem1050 Experiencing Bollywood Taking the escalator up to Bombay Talkies, located right smack in between City Hall and Bugis Mrt on the 2nd floor of Shaw Towers, is like entering a totally different realm of cinematic experience, one which is very different from the atmospheres experienced in mainstream Cinema theatres such Shaw, Golden Village and Cathay etc. What is interesting is that going to watch a Bollywood movie is not something spontaneous, but rather something that is pre-determined eons ago, where the movie watching activity is possibly the highlight of the day, and where the movie dates are set weeks in advance, just to ensure that every family member would be able to block the date out and be able to go for the movie with their family. As you walk in the cinema pass the glass doors, a strong Lassi smell pierces the air, accompanied quickly with the whiff of Indian snacks. This gives you a sensation as though you have teleported somewhere very culturally diverse, somewhere out of Singapore and possibly into a city in India. You’ll see friends and family congregating and chatting around the ticket counters, talking about anything from the latest family gossip to the current political and economical situation. Clad in their traditional attire from intricately made Sarees to colourful Punjabi costumes, it comes across as if they were told to look their best even though they are just going to be sitting down watching a movie for 3 hours in the complete darkness...
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...Review on The Effectiveness of Brand/product Placement in Films and A Comparison between Brand Placements in Hollywood and Bollywood films Pulidindi Venugopal, Avinash Inuganti, P. Harsha Vardhan, Vedika Kashyap Abstract: The advertisements of products/brands in televisions are experiencing skipping of channel and the marketers finding it difficult to promote their brands or products, effectively. So the marketers are now finding new media to promote their products/brands. One of those media is films. This paper studies the effectiveness of brand placement in films in the minds of consumers, especially in Hollywood and Bollywood films. Key words: Brand placement, Hollywood films, Indian films, Product placement Introduction: India is the world’s biggest film industry and product placement in Indian films is relatively a new concept and films are now turning out to be a powerful media for promoting the brands (Pavan C Patil and P L Bisoyi, 2012). Product/brand placement is defined as “A paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie or television program” (Balasubramanian, 1994). Majority of the product placements are of display and dialogue product placement. Most of the product placements are taken for instance, for which, they are not paid (Alex Walton, 2009). Generally, the duration, number of types of product placements and level of product placement, that is...
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...does it place the emphasis but also gives the impression of a tide. The title itself is a metaphor allowing the reader to understand what the article is about. Basically tides are the raising and falling action of seawater along the beach and this refers to the ups and downs one would meet in his life. Thus, the prince of tides basically refers to a person who was able to overcome the difficulties that he encountered in his life. Moreover, the words such as “unpredictability” from the first paragraph also shows that he has met up and downs in his life. Second of all, it is clear that the intended audience of the text is the group of individuals that purchase this magazine, interested in the film industry of India, more specifically Bollywood. The evidence that proves that the intended audience of the text is this specific group of individuals, is that the approach of the text is focused mainly in the professional life of the actor, describing his style, main roles in his films, and path during his entire career. Effectively, the text describes Saif Ali Khan’s professional career as...
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...advertising, public relations and sales promotion. In order to achieve the event objectives, it is necessary to plan a comprehensive advertising program which enables to reach geographically attention. More specifically, a series of printing materials like brochures, posters, flyers will be placed at the Hong Kong Tourism Board centers and the organizations which provide caring services to the ethnic groups, namely the Centre for Harmony and Enhancement of Ethnic Minority Residents (CHEER), the Caritas Hong Kong, and the Hong Kong Unison. Next, the practice of public relations is spread widely, in which a press kit and interactive social media outlets like Facebook and Twitter will be included. The Indian actor ‘Gill Mohindepaul Signh’ and the Bollywood Dance Master ‘Krish’ will be invited to the press kit for the purpose of building the event brand recognition and awareness. On the other hand, using web-based and mobile technologies as one of the promotional strategies can allow the event becomes the ‘topic’ of interactive dialogue in the community. Besides, concerning another promotional strategy of sales promotion, we will cooperate with Groupon which is a deal-of-the-day website of a variety products and...
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...[pic] Course Syllabus Managing International Business Graduate Program in General Management Class of Executive July 2008 Course Leader: Handry Satriago Oct 2009 – Feb 2010 IPMI Business School Graduate Program The Indonesian Institute for Management Development Jakarta, Indonesia Course Name : Managing International Business (MIB) Class : Executive Program, July 2008 Facilitators : Handry Satriago (Course Leader) Guest Speakers : Subject to confirmation from the guest speakers - Riri Riza/Mira Lesmana, MILES Film (Session 5) Topic: Indonesia Movie Industry - Richard Matalon, President Director L’Oreal Indonesia (Session 12) Topic: L’Oreal strategy entering Indonesia - Vikram Reddy, GM Four Seasons Hotel Jakarta (Session 16) Topic: Four Seasons Global Strategy Background Companies today confront an increasing array of choices of markets, of locations for value adding activities, and of modes of crossing borders. This course focuses on the international dimensions of strategy and organization, and provides a framework for formulating strategies in an increasingly complex world economy, and for making those strategies work effectively. Operation in an international environment gives the manager access to new markets, additional natural resources, and low-cost-factor...
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...Brand LUX Case Study Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17% market share in the premium soaps market valued at Rs6,000 crore Brand story: What is the common seductive link between Hollywood actor Paul Newman, Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have all tried selling a soap at some point or the other. And the soap is Lux, the premium beauty soap from consumer products company HUL. “Lux has been the epitome of beauty for the Indian woman and inspires all women in India to enjoy the process of beautifying without any constraints,” says Srikanth Srinivasamadhavan, category head, personal wash, HUL. Lux—derived from the word luxury— was launched in 1899 as a laundry soap in the UK. In 1925, the brand was extended to the toilet soap category. It was positioned as a beauty soap in India, and HUL has since used successful film actors of the time—such as Leela Chitnis, Madhubala, Hema Malini and Kareena Kapoor—to endorse the product. Lux’s secret of longevity has been its consistent evolution—be it the soap colour, packaging or new variants, the brand has banked on innovation to keep its youthful image intact. Extending the soap cake to a range of shower gels, liquid soaps and moisturizing bars has helped the brand keep consumers excited...
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...“ MOVIES MASALA “ “ Basanti ine kutto ke samne mat nachna” “ Tera naam kya hai Basanti” or “ Yeh Haath mujhe de de Thakur” And the list is endless. The above mentioned dialogue from the cult movie “ SHOLAY” one of the Bollywood’s finest and most memorable movie, still resonate in our minds , as if it was viewed just the other day. Such is the impact of “ BOLLYWOOD” on us that it stays with us for eternity. The “ Bollywood” immediately conjures up images of Sumptuous , brightly coloured productions, shot in exotic locals , featuring beautiful stars partaking in impressively choreographed song and dance numbers. Indian cinema dates all the way back 1913 with the first silent film “ Raja Harishchandra” until now we have non stop chattering all the way. In the earlier times films made were either Mythological or Historical in nature but with changing times action, romance, drama, comedy , musical numbers, oomph became an integral part. Such was the transition –Quick n Smooth. Lets get down on a colorful Journey of now and then of Indian Cinema. Earlier , it was few select Actress swaying to Seductive numbers like “ Do Ghoot Mujhe pila de” but now we have all our main stream Heroines who wouldn’t mind doing a Munni , Sheela, or Anarkali . Such is a Changing Masala Factor. Then it used to be Emotions and Drama right to the end , now it’s a fun , easy going , no strings attached, Live in Relationships , larger than life images being portrayed in probably every...
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...Marriage and Commercialism News ------------------------------------------------- Top of Form Bottom of Form * ------------------------------------------------- Home * ------------------------------------------------- News * ------------------------------------------------- Features * ------------------------------------------------- Network * ------------------------------------------------- Events * ------------------------------------------------- Education * ------------------------------------------------- Cities * ------------------------------------------------- Job Board * ------------------------------------------------- Life * ------------------------------------------------- Awards * ------------------------------------------------- More * ------------------------------------------------- General | Technology | Enterprise | Startups | Finance | Business | Career | Movie reviews | Life | US Indian | Gadgets Most Popular ( 1-4 of 16 ) Indian American Tribute to Rajesh Khanna 10 Tips for Newly Salaried Professionals Brand-New Dual Core Smartphones in India Celebrity Wives And Their Businesses Marriages fit for kings - for Sahara tycoon's sons Monday, 09 February 2004, 12:30 IST inShare | | Print | | Email | Lucknow, Over 10,000 guests, an orchestra from London and an award-winning filmmaker as videographer are some of the dazzling highlights of...
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...A Proposal for a Visiting Resident Fellowship at the Virginia Commonwealth University of Virginia, U.S.A. I: Introduction Mevlana Jalaluddin Rumi, the twelfth century mystic, says in a poem with which I often begin my recitals: I am neither Christian nor Jew nor Magian nor Musalman, I am not of any one country : India, China, Bulgaria, Scyte.. My place is placeless My trace is traceless It is neither body nor soul It is all the life of my Beloved. This proposal is about a seeker, an explorer of the soul through poetry and acting, with entertainment as second nature, by getting into the skin of men, women and children as actors do – in addition to a desire that seeks to understand and interact with others. Sufism expounds on simple living, sharing and forsaking for others. The good food and vine need not be consumed, but the spicier, crustier and more divine it is when given away, carries it farther with wings of the soul. That man by the Church who cannot walk as you do, who is asking for alms is doing what he does, but you need him more than he needs your cents. These viewpoints are inspired from Sufi thought but the anecdotes are my own assimilation from Italy this summer. This proposal is on the cutting edge for the Department of Film and Photography at the Virginia Commonwealth University. This is a proposal by a writer/actor who...
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...Dusk over Atlantic Wharf Characterization Lata Lata is a young woman, who had just moved to Wales with her new husband. She is young, probably in her early twenties, which is the age of when Indian women marry when so is arranged. Lata is a young and cheerful woman, who is missing her own culture. She has only been living in Cardiff for 2 months and she is already tired of where she is living. The weather doesn’t suit her while she is used to living under bright clouds and the burning sun. She misses her friends and family while she is trying to convince herself that her father was right for choosing where she lived and with whom she is living with. Although she comes from a rather wealthy family, her father thought that is was the best for her to go to the UK. Her family had money for maids, they had money for washing their clothes and they also had money for something rather expensive, sending their children to college. India is a very poor country and very few have the funds to do so. That was one of the main reasons why Lata was so confused and did not understand the decision her father made. But even though her father had never set a foot outside of India, he believed that the ideal option for her was to move to Wales. The profession of her husband was never told in the short story, so there is no way of knowing whether he is wealthy or not. In the culture of India it is very normal for the parents to arrange with whom their child is marrying. Because of that, it...
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...for four month. Lata misses her home in India, and she does not feel like home in Cardiff. Anuj and Lata are trying to make their marriage work. One night, they go to the movie, because Lata is bored, and they go to see a Bollywood-movie. While she is waiting for Anuj to buy some tickets, Lata sees a group of girls, dressed in different clothes than her. It makes her feel like she does not belong there. During the movie Lata dreams herself back to India, but when the movie ends, she is brought back to her life in an arranged marriage. 2. Characterize Lata and her relationship to Anuj Lata is an Indian girl, who has been forces into an arranged marriage. She is not happy in her marriage (yet), and having a hard time trying to find her place in England. She does not feel like home, she does not have any friends and she misses her home back in India. She does not want to talk Anuj about how she feels, and when he ask her if she is okay, she just brushes him aside. After the movie, she is crying in the car, and Anuj does not give her a hug or a kiss. It does not seems like they are have any deeply talks together. 3. Comment on the ending Anuj goes to buy tickets to an English film, but all the tickets are sold out, so he gets tickets to an Indian Bollywood movie. When the film is done and they are driving home, Lata can not stop crying, because she misses her home so much. It is obvious that she is not happy in England and it is hard for her to fit in. She will not answer...
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...CASE ANALYSIS: Can Bollywood Go Global? Submitted By: Divyanshu Rastogi 0134/52 Abstract The case talks about the opportunities and problems that the Indian film makers face in reaching out to the international film business and market. It provides a historical view by detailing the journey of the cinema and how Hollywood emerged as the global leader in the film industry worldwide by the 1920’s. Although some movie industries were sustained in other regions including the United Kingdom and France, their films and offerings had restricted international appeal and audience. It also focuses on the rise and development of the Indian film industry and the entire industry as well. Bollywood films, which are made in Mumbai usually are the most famous and acknowledged amongst the Indian film industry which also includes other genres like Tollywood, which constitutes of the movies made in the state of Andhra Pradesh (and now Telangana as well) and caters to Telugu films. The Bollywood movies are generally melodramatic and musical. There are other local language films made in Tamil Nadu and West Bengal as well. Bollywood films in specific have done well in Southeast Asia and are fairly popular amongst the Indian populace. It also brings to light the challenge of whether Indian content films can rival with Hollywood in international markets and to how extensively a modification in content is required for this approach to be successful. History of the World cinema The Cinema...
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...Internship Report (29 Jan – 10 Feb 2014) www.joinfilms.com www.joinfilms.com 2014 Praveen Pandey Thakur insititute of management & research 2/17/2014 Preface | In this internship report I will describe my experiences during my internship period. The internship report contains an overview of the internship company and the activities, tasks and projects that I have worked on during my internship. Writing this report, I also will describe and reflect my learning objects and personal goals that I have set during my internship period. For this opportunity, I thank:- Virendra Rathore, Who is the creative head of AV entertainment pvt ltd. & joinfilms.com. I want to thank him for giving me the opportunity to follow my internship at his company. He had the kindness to accept me in his company and guide me through my internship with advice, feedback and tips despite his busy schedule. Tejshri sanghvi, who is the RM of Mumbai branch. She helped me a lot during my internship by providing her valuable suggestions & feedback. She had always time to answer all my questions concerning my internship. Mr. Rakesh, who is the production manager of the company. He helped and coached me during my internship by giving me feedback and tips on how to handle the situations & approach towards situations. Also I appreciated all the interns I worked with and spent good moments with during my internship. I want...
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