...more liquids.” - Michael Douglas Investor, Coke’s Chairman and CEO. “Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars.” Dr. Brita Butler-Wall, Executive Director, Citizens’ Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company’s products namely Coke, Diet Coke and Fanta had been bottled[2] in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke’s beverages. Most of them reported an ‘unusual odor’ and an ‘off-taste’ in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness of the issue: “Another 44 children had become ill with stomach pains, 42 of them at a school in Lochristi, near Ghent, northwest Belgium. We have had five or six cases...
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...Chapter 1. Nature of Research | 1.1. Why Business Research is Needed | * To make a decision on business strategy * To analyze market * To understand and predict demand * To learn about competition * To improve marketing and sales efforts * To introduce new products and services * For many other reasons | | | 1.2. Defining Research | 1.2.1. What is Involved in Research | A research involves the following: | What is Involved in Research | Activity | What Kind | Why | inquiry investigation experimentation examination creation | systematic studious critical diligent exhaustive orderly objective logical | to discover facts to revise accepted principles or conclusions to find new truths to avoid status quo | | 1.2.2. What is Research | Thus Research is | * A systematic, studious inquiry to discover facts, to find new truths, and to avoid status quo. * An orderly, exhaustive investigation to revise accepted principles or conclusions. * A diligent, objective examination to find new truths and revise accepted principles or conclusions. * Other … | 1.2.3. Is There a Better Definition of Research? | One important element in research is that of curiosity! | Research requires of a person an attitude of inquisitiveness: | * I wonder how … * I wonder why … * I wonder what … * I wonder where … * I wonder … | The researcher seeks to know reasons and causes behind events and behavior. | Research...
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...How TV Affects Your Child Most kids plug into the world of television long before they enter school. According to the Kaiser Family Foundation (KFF): * two-thirds of infants and toddlers watch a screen an average of 2 hours a day * kids under age 6 watch an average of about 2 hours of screen media a day, primarily TV and videos or DVDs * kids and teens 8 to 18 years spend nearly 4 hours a day in front of a TV screen and almost 2 additional hours on the computer (outside of schoolwork) and playing video games The American Academy of Pediatrics (AAP) recommends that kids under 2 years old not watch any TV and that those older than 2 watch no more than 1 to 2 hours a day of quality programming. The first 2 years of life are considered a critical time for brain development. TV and other electronic media can get in the way of exploring, playing, and interacting with parents and others, which encourages learning and healthy physical and social development. As kids get older, too much screen time can interfere with activities such as being physically active, reading, doing homework, playing with friends, and spending time with family. Of course, TV in moderation can be a good thing: Preschoolers can get help learning the alphabet on public television, grade schoolers can learn about wildlife on nature shows, and parents can keep up with current events on the evening news. No doubt about it — TV can be an excellent educator and entertainer. Still, too much TV can...
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...having too much body fat. It is different from being overweight, which means weighing too much. The weight may come from muscle, bone, fat, and/or body water. Both terms mean that a person's weight is greater than what's considered healthy for his or her weight"(Medline Plus, 2013). Being obese increases one's risk of heart disease, stroke, diabetes, arthritis, and even some cancers. This also increases the cost in our economy. "The economic costs from the excess morbidity and mortality attributable to obesity-related diseases go beyond health-care costs alone, perhaps most notable are the consequent losses in productivity" (Wang, McPherson, Marsh, Gortmaker, & Brown, 2011). We need to be focusing on more physical activity and better eating habits. This essay will include a literature review of three scholarly sources based on obesity, explain how academic knowledge impacts social elements of local and global communities, asses how principles of active citizenship could impact the issue of obesity within the next five years, as well as share two bogs on obesity. The first literature of review on obesity is focused on guidelines and treatment for the disease. There have been numerous treatment programs but none have provided a "cure." "Accordding to Brownwell (1982), if "cure" from obesity is defined as reduction to ideal weight and maintance of that weight for 5 years, a person is more likely to recover from most forms of concer than from obesity" (Krieshok & Karpowitz, (1988)...
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...Research Methods Project Report Ethical Concerns of Marketing towards Children Submitted to: Fatima Saman Qaisar Date: 30th November, 2013 FAST School of Business National University of Computer & Emerging Sciences Acknowledgements Thanks to Allah-The Almighty who helped us in completing this tremendous task. Then we would like to offer our very special thanks to our respected instructor, Miss Fatima Saman Qaisar, whose constant and untiring support helped us at every stage of the project. Without her devoted and sincere assistance, we would never have been able to complete this project in an organized way. Last but not the least, we would also like to offer our thanks to our parents and our friends who supported us at every stage of completion of this task. TABLE OF CONTENTS List of Tables iv Executive summary 1 Introduction 2 Background 2 Consequences 2 Research Problem 3 Significance of the study to practice and to the wider academic world 4 Research Objectives 4 Research Questions 4 Literature Review 5 Theoretical Framework and Research Objective 23 Purpose of study 23 Research questions 23 Research Hypothesis 24 Theoretical Framework 24 Research Methodology & Methods 26 Research Methodology 26 Research approach and research method 26 Findings 28 Project Management 52 Project Charter 52 Analysis of key findings 54 Conclusion 57 Recommendations 58 Bibliography...
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...and Democracy Back in 1993, the trade magazine Adweek wrote about “The Ultimate Network”— something called the Internet: “Advertisers and agencies take note: It has the potential to become the next great mass/personal medium.”1 The prediction was correct, if not understated. The Internet has become a huge medium for advertisers, targeting audiences more precisely than any medium before it. Yet, none of the venerable ad agencies at that time could have guessed that an Internet start-up—Google— would become bigger than the leading multinational advertising holding companies like Omnicom, WPP, Interpublic, and Publicis. Nearly 99 percent of Google’s $16.6 billion revenue in 2007 came from advertising. THE BUSINESS OF MASS MEDIA B 343 ‘ ADVERTISING However, Google is different from the Madison Avenue agencies. It doesn’t design witty, slick ad campaigns. Instead, it facilitates the dull but effective text-based sponsored links that appear in Google searches or on affiliated sites. “We are in the really boring part of the business…the boring big business,” Google’s CEO Eric Schmidt says.2 What Google’s ads lack in creativity, they make up in precision. Google’s AdWords advertising system has made advertising both targeted (by keyword or geographically) and inexpensive (ad buyers can preset daily spending limits). This has revolutionized advertising and enabled millions of new small advertisers to afford their own customized advertising plan along with traditional...
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...wanted to see is no longer playing. 3. Each person who enters the contest must send in two box tops. 4. John decided, nonetheless, not to buy the car. 5. The Mississippi River, which once flowed north into Hudson Bay, flows south into the Gulf of Mexico. 6. Your cat, watching the dog intently, walked carefully away. 7. The cat that was watching the dog most intently walked carefully away. 8. TV commercials, sometimes the most entertaining parts of a program, are essentially flashy corporate propaganda. 9. The dam project, which many in the government consider to be a sign of national strength, will destroy hundreds of villages and vast areas of wildlife habitat along the river banks. 10. The free-jazz musician Sun Ra claimed to be from Saturn. 11. The one woman who did not attend the meeting said that she had to study for her chemistry exam. [who did not attend the meeting is an essential clause, defining the specific woman in question.] 1 2. He did not however intend to return the money he borrowed. [however is a Non-Essentials word.] 1 3. West Point cadets, who break the honor code, are expelled. [who break the honor code is an essential clause, defining a subset of cadets.] 1 4. She was as a matter of fact chiefly interested in becoming a Hollywood celebrity. [as a matter of fact is a Non-Essentials phrase.] 1 5. Raul's wife, Conchita, is president of the local Red Cross. [Conchita is a Non-Essentials word since Raul's wife already defines the specific person in...
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...redirecting... | |cover |next page > | | | | | | | | | | | | | | | | | | | | ...
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...Development • Piaget as a Child Prodigy • Constructivism and Interaction with the Environment Piaget’s Stages of Cognitive Development • Vygotsky’s Background: The Sociocultural Context for a New Theory • The Role of Speech and Language • Mediation: With a Little Help from Your Friends • The Zone of Proximal Development • Scaffolding: Support during Learning Recent Sociocultural Views of Cognitive Development • Stage 1: Sensorimotor Thought (Birth to 2 Years) • Stage 2: Preoperational Thought (2 to 7 Years) • Stage 3: Concrete Operational Thought (7 to 11 Years) • Stage 4: Formal Operational Thought (Approximately Age 12 and Above) • Evaluation of Piaget’s Theory • Piaget’s Legacy • Situated Cognition • Guided Participation • Thinking as Socially Shared Cognition: Two Heads Are Better than One “Maria wants to pick the best school for her sons, so she plans to observe and interview teachers.” © Robin Sachs/PhotoEdit M aria is the mother of two boys, ages 4½ and 12, and she and her children recently moved into a new community. The new community has a schoolchoice program that allows families to place their children in any school in the district. Maria wants to pick the best school for her sons, so she plans to observe and interview...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...everything from why popcorn at movie houses costs so much to why recycling may actually reduce the number of trees on the planet, the University of Rochester professor valiantly turns the discussion of vexing economic questions into an activity that ordinary people might enjoy." —JOE QUEENAN, The Wall Street Journal "The Armchair Economist is a wonderful little book, written by someone for whom English is a first (and beloved) language, and it contains not a single graph or equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists." —ERIK M. JENSEN, The Cleveland Plain Dealer "...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve." -DAN SELIGMAN, Fortune "An ingenious and highly original presentation of some central principles of economics for the proverbial Everyman. Its breezy tone conceals the subtlety of the analysis. Guaranteed to puncture some illusions and to make you think." —MILTON FRIEDMAN CONTENTS Introduction I. 1. 2. 3. 4. 5. WHAT LIFE IS ALL ABOUT The Power of Incentives: How Seat Belts Kill - 3 Rational Riddles: Why the Rolling Stones Sell Out - 10 Truth or Consequences: How to Split a Check or Choose a Movie - 20 The Indifference Principle: Who Cares If the Air Is Clean? - 31 The Computer Game of Life: Learning What It's All About - 42 II. GOOD AND EVIL 6. Telling Right from Wrong: The Pitfalls of Democracy - 49 7. Why Taxes Are...
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...Chapter Two The Production Possibility Model, Trade, and Globalization Learning Objectives After you teach the material in this chapter, your students should be able to do the following: 1. Demonstrate opportunity cost with a production possibility curve. 2. State the principle of increasing marginal opportunity cost. 3. Relate the concept of comparative advantage to the production possibility cure. 4. State how, through comparative advantage and trade, countries can consume beyond their production possibilities. 5. Explain how globalization and outsourcing are part of a global process guided by the law of one price. Chapter Outline This is meant to be an outline and summary of what your students read in this chapter in the text, both in terms of concepts and examples. Headings and subheadings are tagged with the number of the learning objective (LO) to which the material in that section most closely relates and the associated PowerPoint slide numbers, so you may also use this to help you outline your lecture. Material followed by a ( is new to the 8th edition. • The Production Possibility Model, Trade, and Globalization • The three main coordination problems are reviewed, and students are reminded about the concept of opportunity cost, which will be central in this chapter to understand production possibilities. • The Production Possibilities Model (LO1) [PPT Slides 3 & 4] • Production...
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...NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY FACULTY OF COMMERCE GRADUATE SCHOOL OF BUSINESS EMBA MARKETING MANAGEMENT Prepared by Mrs O Gwate-Hall 2012 EMBA MARKETING MANAGEMENT MODULE 1. THE MARKETING CONCEPT Business philosophy has experienced three major shifts during the history of commerce in the United States. It has moved from a production orientation to a sales orientation to the current consumer orientation. Each of these philosophies has reflected the economic environment of its time. From the early years of the country into the late 1920s, businesses had limited production capacity and continuous demand for their products. Under those circumstances, it was inevitable that the prevailing philosophy would be "produce as much as you can and it will sell." Business goals based on that belief naturally focused on production. Marketing concerns were limited to order taking and product distribution. With the introduction of mass production in the late 1800s, the gap between production and the demand for goods and services began to narrow. By the 1930s, production capacity had caught up with and, in many areas, exceeded demand. In order to maintain or regain production and sales levels, businesses adopted a sales oriented philosophy. This philosophy held that "if...
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...4 Main Idea • • • • • What is a main idea? What is a topic? How do you recognize the difference between general and specific ideas? What is a stated main idea? What is an unstated main idea? Everyday Reading Skills: Selecting a Book Copyright ©2010 by Pearson Education, Inc. 118 CHAPTER 4 Main Idea What Is a Main Idea? The main idea of a passage is the core of the material, the particular point the author is trying to convey. The main idea of a passage can be stated in one sentence that condenses specific ideas or details in the passage into a general, allinclusive statement of the author’s message. In classroom discussions, all of the following words are sometimes used to help students understand the meaning of the main idea. thesis main point central focus gist controlling idea central thought Whether you read a single paragraph, a chapter, or an entire book, many experts agree that your most important single task is to understand the main idea of what you read. Topic Main Idea Major Detail Major Detail Major Detail Minor Detail Minor Detail Minor Detail Minor Detail Minor Detail Recognize General and Specific Words The first step in determining the main idea of a selection is to look at the specific ideas presented in the sentences and try to decide on a general topic or subject under which you can group these ideas. Before tackling sentences, begin with words. Pretend that the sentence ideas in a selection have been reduced...
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...aware. The immediate environment is relatively good and the soil is rather fertile. Small fields surround the village, separated here and there orchards. Most people from the village work the land. They're farmers and their ancestors have always been farmers, which naturally creates a certain mindset and character. Of course, many young people are unsatisfied with this type of life and its corresponding outlook, so some of them have chosen to leave. The village is aging rapidly and the population is decreasing. 2. Q: Do you like your hometown? Why or why not? A: Naturally I love my hometown. Small towns like mine are apt to produce really distinctive characters among the people. Local residents are familiar enough with one another that everyone finds a slightly different social role and takes her role seriously, as it is a form of her identity that allows him to deeply engage her neighbors. This, in some ways, is similar to the formation of a family, where we notice difference among each other more clearly. As a result of this phenomenon, in my view, it's often easier to find a broader range of personalities and interests in small towns than in large cities, where interaction is frequently more impersonal. I've learned more about humanity and the unique ways social life can nourish a person's character from the varied personalities that inhabit my hometown. 3. Q: Do you think your hometown is a good place for young people to live in? A: In some respects I do. While...
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