...(Completed) The planning phase outlines the system proposal in very broad terms. In essence we have outlined upcoming steps in ultimately reaching a final system design. Status: Complete Included in the Planning phase: · Conduct initial feasibility report · Establish business and marketing requirements · Identify and diagram As-Is State · Propose a Should-Be State and diagram · Establish an initial timeline · Identify critical questions and considerations for the analysis section Analysis (October - November) The purpose the analysis section is to understand where and why there are gaps in the system. These gaps could be organizational, technical, or both. To better understand the current state the analysis section should be divided into two parts: organization exploration and technical analysis. Estimated Timeframe: October-November Organization analysis: in this section of the analysis we want to examine why or why not employees might chose to adopt a program. To approach this question Boston Scientific should model their analysis off of traditional Market Research methods. The most relevant research types are: · Exploratory Research – the purpose of exploratory research is to determine if there is an opportunity for change. o Secondary data collection is an inexpensive means to better understand the scope of a problem. This might include researching and evaluating successful idea-share website (i.e. TedTalks...
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...Preparing to Conduct Business Research Team B Brandie Andrews, Dayra Wright, Dustin Cornell, Kasey Otto, Lecia Kilpatrick, Mercedes London RES/351 September 22, 2012 Dr. Deborah Bacon Wal-Mart is one of America’s largest bargain stores. They are well known for their low prices that has set them apart from their competition for over 50 years. Historically, they have faced sagging growth that has pushed them to find ways to distinguish themselves from their competition. Price, depending on the economy, is a concern that can be quickly forgotten for American consumers. However, regardless of the economic climate, many consumers are willing to pay more for appearance, less overcrowded aisles, and shorter lines. To understand the causes of sagging growth, loss of market share to be able to combat it. It is important develop strong research questions and hypotheses. It is also critical to understand variables, ethical considerations, thoroughly understand the significance, scope, and feasibility of developing good business research. Asking strategic questions will help Wal-Mart develop the questions that they need to overcome market challenges. Products are changing and upgrading every day to the newest items to older ones with new features. What Wal-Mart needs to do is keep a consistent watch of the new products coming out in the grocery and retail segments so that they can provide their existing and new customers what they want. Will discounts and package deals online...
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...Acknowledgement We would like to recall with gratitude, the tremendous support and encouragement, which we received from our honourable faculty Mr. Nurul Hasan Khan. As an Instructor and Advisor to the report,he made critical reviews of our work as we progress through each stage, provided valuable insights and academic training to improve the quality of the work. We are grateful for his stimulating guidance and encouragement during the period of preparation this project. Without his guidance, this would simply not have been possible. We would also like to thank the manager(please include name) of Mainland Chine for their suppoer in conducting this research Executive Summary Table of Content Part 1 Introduction Company Profile Basic information Mainland China, located in Uttara, Dhaka, is an outlet of the international Chinese restaurant chain owned by Speciality Group based in Kolkata, India. The Dhaka outlet is the chain's first international restaurant outside India, it is their first revolving one and the first such one to be at the topmost floor of a 14-storied high-rise. The other concerns of Speciality Group are Sigri, Oh! Calcutta, Flame and Grill, Machaan--all serving different cuisines. Geographical terriotory: Currently Mainland China boasts 41 other outlets throughout India in cities like Mumbai, Kolkata, Chennai, Bangalore and so on. In Bangladesh, The chain plans to open operation in Gulshan, banana and Chittagong soon. Background: ...
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...10- Analyse data 11- Prepare and present the final research reporps in the mat -For the first sources of information Nick Thomas has was to trade publication has to do with Primary classify which we think it has to do with steps 1,2 and 3 of the marketing research process why Secondary classify case of information is the internal report system we being from step 4,5,and 9 . II- Assume Nick Thomas decides that he must gather primary information to decribes the strength of consumers ‘ attitudes toward future oil price levels and global warming. Looking back at the 11-step process in this chapter,suggest what Nick may want to do in terms of the following: A-Why types of research design should Nick use? The type of research design Nick has to use is called Descriptive research, it one of the three type of research that determines research design, these type of research studies may describe such things as consumer，attitudes, intentions and behaviors or the number competitors and their strategies and also Both exploratory and descriptive research designs can be used. Descriptive research - Descriptive research designs refer to a set...
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...Table of Contents Introduction 2 Background of Business 2 Preliminary project scope 2 Target Market 3 Resource Required 4 Human Resources 4 Financial Resources 4 Physical Resources 4 External Market Research 4 Data Resource 4 Market Research Method 5 Exploratory Research 5 Descriptive Research 5 Casual Research 5 Types of Data Required 5 Primary Research Data 5 Secondary Research Data 5 Formal and Informal Research 6 Government Statistics 6 Trade and Business Association 6 Quantitative Research Data 6 Relevant Legislation 7 Introduction In this report, it will be discussed and reported about garden supply and nursery business, café business, and current development, also future development of the business. Marketing research as a first step is suggested to establish what the problem is, which it will be broken down briefly below. Background of Business David and his wife, Alison, have been in the garden supply and nursery business for the last 13 years. The business has prospered over the years. In the last 5 years, a small café has been opened inside the nursery, where about 3 years ago, the café operations was extended, includes trading hours extension, adding new menu, and extra tables and chairs, as well take-away food and sit-in dining are offered. Preliminary project scope Project name : Marketing research for garden and nursery business Project client/owner : David/Alison Project sponsor : David/Alison Project manager...
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...by Sept 17th EOD. In the same email please also choose one of the following projects for your project work. For the project brief chosen by you, you need to do secondary/exploratory research (this may involve understanding from secondary sources of data such as analyst reports, web sources, magazines, journals etc.) on this research problem. After the exploratory work, you have to formulate few hypotheses emerging out of your exploratory study and test the hypotheses by collecting data using a survey instrument. The data can be analyzed using any of the methods we would study as part of the MM-II course. There is one final project submission deadline which is end of the Term -2, but there would be intermediate deadlines where groups would be asked to submit their interim findings and discuss with me as and when required. The deadlines are as following: 1. Submission of Group members names and choice of project: Sept 17th 2. Submission of one page proposal(containing MR problem and Research Design) on how the group would go ahead: Sept 30th 3. Submission of findings of Exploratory Study(Secondary research, in-depth interviews, FGDs etc.): October 31st 4. Submission of Survey instrument: November 15th 5. Submission of interim final report for feedback: November 30th 6. Submission of Final Report for Evaluation: December 15th Projects Project 1: Conditioners: Penetration of shampoos in India is higher than the penetration of conditioners. Market Share Ratio (Nielsen)...
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...PROMOTE PRODUCTS AND SERVICES TO INTERATIONAL MARKETS BSBMKG513A | | | | | Submitted by: ZAFAR ALI SHAH | | | CONTENTS Solving the problem * The consultation process * Research proposal * Preliminary scope * Human resources * Financial resources * Physical resources * External research assistance * Research location * Methods used for research * Sample size * Budget * Time frame * Client interview * Research plan * Objectives * Scope * Research methods * Type of data * Sources of data * Data gathering methods * Sampling * Processing methods * Feasibility Introduction: Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally, including 45 BI-LO Supermarkets that also stock Coles private label brands, and more than 100,000 employees. Coles was founded by George James (G.J.) Coles when what was called the "Coles Variety Store" opened on 9 April 1914 in Smith Street in the Melbourne suburb of Collingwood. Expansion to more stores occurred and the chain was regarded as leaders in providing value to Australian shoppers (G. J. Coles learned the retail trade working for his father's "Coles Store" business at Wilmot, Tasmania between 1910 and 1913). Coles' interest in food retailing was spurred in 1958 when it acquired 54 John Connell...
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...information – information used to identify and define marketing opportunities and problems What are the uses of Marketing Research • Identify marketing opportunities and problems • Generate, refine, and evaluate potential marketing actions • Monitor marketing performance • Improve marketing as a process Ch2 Marketing Research Process Step 1: Establish the Need Research takes time and costs money Step 2: Define the Problem • If the problem is incorrectly defined, all else is wasted effort. • Problems may be either specific or general. Step 3: Establish Objectives Research objectives, when achieved, provide the information necessary to solve the problem identified in step 2 Step Four: Determine Research Design • Exploratory Research: collecting information in an unstructured and informal manner. • Descriptive Research refers to a set of methods and procedures describing marketing variables Causal Research (experiments): allows isolation of causes and effects Step 5: Identify Information Types...
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...facilitate the research design process? 8. What ethical issues arise when selecting a research design? AUTHOR’S NOTES: CHAPTER FOCUS This chapter provides an overview of research design. A definition and a classification of research designs are presented. The differences between exploratory and conclusive research designs are discussed. The three basic types of research designs, namely exploratory, descriptive, and causal, are described and a comparative analysis of these designs is presented. The potential sources of errors in research designs are covered in some detail. The budgeting and scheduling of a marketing research project, as well as the preparation of a marketing research proposal, are covered. This chapter is similar to competing texts with regard to the material on the basic types of research designs. It is different in that it presents a comparative analysis of these designs and also gives a unified treatment of errors associated with research designs. This chapter could be taught by focusing on the opening questions sequentially. Greater emphasis could be placed on the differences between exploratory and conclusive research (Opening Question 2) and on the material on exploratory, descriptive, and causal research (Opening Question 3). The potential sources of errors in a research design should be...
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...Research Methodology PART 3 Research Design & Plan M S Sridhar Head, Library & Documentation ISRO Satellite Centre Bangalore 560017 E-mail: sridhar@isac.gov.in & sridharmirle@yahoo.com Research Design & Plan Synopsis 1. Introduction to Research & Research methodology 2. Selection and formulation of research problem 3. Research design and plan 4. Experimental designs 5. Sampling and sampling strategy or plan 6. Measurement and scaling techniques 7. Data collection methods and techniques 8. Testing of hypotheses 9. Statistical techniques for processing & analysis of data 10. Analysis, interpretation and drawing inferences 11. Report writing M S Sridhar, ISRO 1. Significance of research design 2. Meaning & process of design / plan 3. Writing the plan (protocol) 4. Contents of the plan (protocol) 5. Qualities of good research design 6. Choice of research topic, method/ approach and methods of data collection 7. Types of research design 8. Comparison of research designs 9. Action & Applied Research 10. Correlational, Ex post facto, Ethnogenic & Triangulation Studies 2 Research Methodology 3 Significance of Research Design 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Smooth & efficient sailing (sets boundaries & prevents blind search) Yields maximum information (avoids collection of unnecessary data) Costs least in terms of effort, time & money Maximizes reliability of results Provides firm foundation to the endeavor Averts misleading conclusions & thoughtless futile exercise...
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...Markepeers: 2IBM6 Robin Smit 500685166 Hrach Ohanesian 500690209 Gazi Sari 500695712 Robin Kuyer 500689786 Pauline van Schaik 500678739 Marketing research Introduction 3 The Assignment: 3 History of ABN AMRO 3 ABN AMRO bank nowadays 4 Establish the need: 5 Need for internal research and information: 5 Need for external research and information: 5 Define the problem 6 Determine objectives 7 Determine research design 7 Exploratory research 7 Descriptive research 8 Causal research 9 Determine information types and sources 9 Figure out the ways to access the data 10 Design data collection instruments 11 Determine sample size and protocol 12 Final steps: 13 Collect Data 13 Analyze data 13 Prepare report 13 Final words: 13 Introduction The Assignment: The purpose of this paper is to find out how to investigate and answer the following question: Should ABN AMROenter the African market?ABN AMRO wants to enter the African market through Nigeria, but they believe that there might be some negative points and possible setbacks in Nigeria. On the other hand,ABN AMRO believes that Nigeria might offer great opportunities within its market where political forces regulate the flow of money in order to generate economic growth. If the results of the research are positive and ABN AMRO should enter the African market, the following sub-question should be asked as well: Should the focus of ABN AMRO in Nigeria be on either...
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...Project Proposal Tutorial: Tuesday 5pm – 6pm Team Members: An Ha Trinh 11275676 Liu Shu Ya 11285297 Jiajia Su 11300593 Jane Rinda 11277466 Haisheng Xu 11289081 [pic] 1. Introduction Bone disease is acknowledged to be one of the important but likely to be ignored health issues in Australia. Regardless of age, gender and physical condition, the increasing number of patients on bone disease namely Osteoporosis becomes a serious warning to general public on their bone healthy care. Healthy Bones Australia (HBA) is a program established by Osteoporosis Australia- a national not-for-profit organisation, which focuses on improving Australians’ bone health. 2. Nature of the marketing problem - Misunderstand and ignored by human natural instinct: General public has little knowledge about bones disease, low awareness on bone disease prevention and treatment, especially on age/gender concern. - Industry’s general environment: No outstanding campaign regarding to effectively educate Australians about the impacts of poor bone health. - To be more specific on the target market (Males, age 25 to 45): Males in this age range have few motivations or are lack of time to check their physical problems regularly; and as a result, it’s difficult to get their attention on bone health care. ...
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...Outsourcing has been considered by many businesses because it allows them to reduce labor costs by moving operations or production abroad particularly to developing countries. Outsourced jobs include lower level manufacturing jobs to higher-level jobs, which requires specialized skills and education. Businesses are incentivized towards this decision because it increases their competitive advantage through reduced cost and improved capabilities and specialization. The goal of this research project is to determine whether or not outsourcing to an overseas corporation would be the best move for the company. The research team has developed a strategy that ensures that the management dilemma will be resolved, and answers in the most economical way, and with valid, reliable, stable, and practical information. Research Problem and Purpose The most prolific management dilemma that modern businesses encounter is identifying innovative ways to reduce costs. A way businesses can reduce costs is through changing the organizational structure. It is the function of management to organize the resources, locations, and authority within the organization to ensure optimal use of resources, manpower, money, capital, and equipment. The purpose of the research study is to determine whether outsourcing to an overseas corporation will provide enough cost savings to maintain their competitive advantage. Clarifying the Research Question Research questions are open-ended questions, with the...
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...Descriptive Research Report Table of Contents Table of Contents ii List of Tables iii List of Figures iv Executive Summary v 1. Introduction and Background 1 1.1. Importance of the research 1 1.2. Scope of the report 1 1.3. Research problems/question 2 1.4. Aims and Objectives 2 2. Method 3 2.1. Methodological considerations and assumptions 3 2.2. Sample considerations 3 2.3. Data collection and framework, and analytical considerations 4 3. Ethical considerations 5 4. Analysis 5 4.1. Descriptives 5 4.2. Regression 7 4.3. T-Test 17 4.4. ANOVA 19 4.5. Correlation 19 5. Findings and Recommendations 21 5.1. Objective 1 21 5.2. Objective 2 & 3 22 5.3. Objective 4 22 5.4. Objective 5 23 6. Limitations 24 Reference List Appendix List of Tables Table 1 Descriptive table 6 Table 2 Significant correlations self concept with purchase behaviour 20 Table 3 Correlations social desirability bias with purchase behaviour 21 List of Figures Figure 1 Fashion purchasing model of all respondents 7 Figure 2 Fashion purchasing model of men 8 Figure 3 Fashion purchasing model of women 9 Figure 4 Fashion purchasing model of people in full time work 10 Figure 5 Fashion purchasing model of people in part time work 11 Figure 6 Fashion purchasing model of people not work 11 Figure 7 Fashion purchasing model of single people 12 Figure 8 Fashion purchasing model of people in a relationship...
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...OUTCOMES 1. Classify marketing research as either exploratory research, descriptive research, or causal research. 2. List the major stages of the marketing research process and the steps within each. 3. Understand the concepts of theory and hypothesis and the critical role they play in research. 4. Know the difference between a research project and a research program. Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 2 Key ways in which researchers contribute to decision making: 1. Helping to better define the current situation 2. Defining the firm—determining how consumers, competitors, and employees view the firm 3. Providing ideas for product improvements or possible new product development 4. Testing ideas that will assist in implementing the marketing mix strategy for the firm 5. Examining how correct a certain marketing theory is in a given situation Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 5 Types of Marketing Research • Exploratory • Descriptive • Causal Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 6 Exploratory Research • Exploratory Research • Conducted to clarify ambiguous situations or discover ideas that may be potential business opportunities. • Initial research conducted to clarify and define the nature of a problem. • Does not provide conclusive evidence • Subsequent research expected • Particularly useful in new product development. • Exploratory Research and Problem Solving • Symptoms – observable...
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