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Exploring Innovation in Action: Power to the People - Lifeline Energy

In: Business and Management

Submitted By Spring10
Words 896
Pages 4
In order to reconcile a social agenda with commercial challenges, one would first have to consider the reasons why one would take on this particular social agenda - making available radios that produce their functioning power through a wind-up mechanism, in order to transmit educational lessons to impoverished populations with no electricity.
One major business related reason why one would do this is the fact that if you educate a human being so that he or she becomes a productive person in society, that person no longer is a liability, but an asset, to their country, and to the world in general. If that impoverished human being does not know about such things, they still have to eat, be clothed and sheltered, which would require resources, but there is a minimal amount of return for that outlay of resources. But if you educate that person's mind - then that one's potential to produce value increases dramatically. That person could not grow food for herself and others, or make clothes and build houses that would last, to treat diseases and invent things, to manufacture computers and machines, to write books and poetry and songs, to create art and dance, and a myriad of other things. And also importantly, he could teach his children to love to learn, and model that they have value and potential that they could contribute to their communities.
Given an understanding and acceptance of this motivation, the legalities of a business that begins in another country and whose target market involves a number of foreign countries can be addressed and overcome. This is the first problem - to comply with the laws of the home country which in this case is England, and compliance with the laws of the countries in the target market, which are several sub Saharan African countries.
An issue with Intellectual Property led to the reincorporation of Freeplay into Lifeline Energy.

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