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Export Marketing Strategies for Indian Textile Industry

In: Business and Management

Submitted By randeep2781
Words 633
Pages 3
Subject : International Marketing

Export marketing strategies in the Indian Textile Industry : Opportunities and Challenges
Submitted by

RANDEEP NAIN SATNAM SINGH
S-78 S-93

Export marketing strategies in the Indian Textile Industry : Opportunities and Challenges

Abstract :
Textile exports play a significant role in earning foreign exchange for India. In the FY 2010-11 , the total exports of textiles and clothing amounted to US $ 26.82 billion. Presently , the share of textiles in India’s total exports is in the range of 10 % . Various studies have been conducted to explore the relationship between Export marketing strategies and their impact on organizational performance and various strategies are formulated to identify the right mix to enhance this performance . The purpose of this research is to identify the role of export marketing strategies in export performance for the case of Indian Textile industry. It is seen that export firms that adopt marketing mix elements get competitive advantage and have better returns.

Research Problem :
Internationally , it has been observed that organizations which are exporting to foreign markets employ some strategies to attract international buyers of their products .In the case of India , we are interested to find out which strategies are used to boost export performance. Therefore the research question is
What are the factors/reasons which can enhance export performance of the Indian Textile industry.
Research Objectives : 1) To explore the link between export performance and export strategy. 2) To identify the variables that impact the marketing strategy. 3) To provide recommendations for strategy formulation to boost export performance.
Research Hypotheses : 1) Export performance is positively linked to a. Promotional intensity b. Price...

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