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Express Cappucino

In: Business and Management

Submitted By kmalats
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b. What factors can be expected to have a major impact on the success of the The Cappucino Express?
Among the factors that will have major impact on the success of Vincent’s business progress is the competition factor whereby other brands could offer more varieties/products as compared to The Cappucino Express which is limited to 2 types only. Vincent should have plans to increase to other varieties/products related to coffee if he wants to maintain his current and future customers. Product factors as such quality of the coffee beans, quality and reliability of brewing equipment will have influence on the product final taste too. The employees experience in handling raw materials and equipment as well as maintaining the flavor constantly will have impact on the customers on long term.
Vincent should ensure that the quality factor which consist of the overall appearance of the coffee and how it impacts the customer’s satisfaction level be given serious attention especially when the business involves food consumption related matters.
The location of the current outlets is nearby an industrial area however whether it is convenient and strategic and within major roads must be taken into account to avoid stiff competitions to ensure success of the business. Vincent should ensure that the outlets are clean and eye appealing for his customers to drive through as it would give a good perception of his enterprise. Lastly Vincent may need to monitor on the compliance to the local law and other relevant compliance related to food industry as well.

c. What major tasks must Vincent undertake in managing The Cappucino Express?
Answer : Vincent main objective is ensure that the company generates profit as such there must be some profitability measures for both managed outlets. Vincent must work closely with the site managers by delegating certain authorization for

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