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External and Internal Enviromental Analysis

In: Business and Management

Submitted By sexyj1974
Words 1175
Pages 5
External and Internal Environmental Analysis
Jeanette McCullough
STR 581
March 24, 2014
Christopher Romano

External and Internal Environmental Analysis
Dunkin’ Donuts began serving its loyal customers in 1950. Five years later in 1955, they began to spread their wings and open franchises. Dunkin’ Donuts has over 10,000 stores in 33 different countries. The company is now one of the largest baked goods and coffee chains in the world. According to a survey in 2013, the company sells more than 4 million doughnuts and about 2.7 million coffee cups every day ("Prezi," 2013). Performing an internal and external analysis on Dunkin’ Donuts showed where the company can improve in areas and where the threats are at with other competitors.

SWOT Analysis
Strengths – Dunkin’ Donuts has a strong brand name. DD has brand loyalty among customers. The company has over 100 varieties of doughnuts, and its stores are an ideal place for having breakfast and coffee. Popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea, and hot chocolate. Innovative ways to retain customers by issuing coupons and discounts. One of the most experienced in the coffee industry. They have affiliations with sports teams like the Red Sox. They have worldwide franchisees, totaling to more than 10,000 locations across 33 countries ("Swot Analysis On Dunkin' Donuts," 2010).
Weakness- Competition from other international snacking places means DD have a limited market share growth. They tend to have constant rift with franchisees owners. They lack low calorie options. Low Barrier To Entry, it is not difficult to get into this business.
Opportunities- DD is introducing new low calorie snacks, for those customers who are health conscious. In addition, they are coming up with ways to create cups that are environmentally...

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