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External Communication Summary

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Submitted By britesprite
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Select one external communication posted in Module Three and assess it for the legal, compliance, and brand implications to the stakeholders. In your initial post, summarize your assessment of the external communication. Outline what legal aspects must be considered with the communication, what compliance issues need to be addressed, and how the brand could be affected. Ensure that you clearly identify the original communication you assessed.

Review at least one external communication analysis, and argue or defend your classmate’s position regarding the communication he or she reviewed. Explain any additional recommendations you would make to improve the effectiveness of that communication.
A: Summary: A communication strategy involves the formulation of a desired position for the organization in terms of how it wants to be seen by its different stakeholder groups. The content of a communication strategy is influenced by the process by which it is formed and by the different individuals and layers in the organization who have had a stake in it (Cornelissen, 2014). When an incident arises that has the possibility of attracting public or media attention, it is important for an organization to be prepared in regards to their stance regarding the issue. For the purposes of this exercise, an example will be referenced regarding a press release from Whole Foods Market. This combination style external communication is a well-written example of an informative as well as a persuasive communication strategy that addresses the termination of business relations with an overseas contracted supply company, NatureCo. In this simulated scenario, NatureCo has been revealed as an organization that is not providing a safe working environment or reasonable work hours for its employees. The document has a target audience of the communities in which it operates, along with the

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