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External Factor Affecting Mnc

In: Business and Management

Submitted By xiaoxiaolinger
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Pages 10
The Coca-Cola Company

Introduction
Coca-Cola is the world’s most recognized drinks brand, as a company they strive to satisfy every individual’s need of refreshment and nutrition. With more than 3,500 different brands of beverages, they are able to cater to a wide range of consumers in almost every target market and consumer category. For example, the health conscious will most probably grab a Coca-Cola Zero or Minute Maid that comes in a few fruity flavours, for others who prefer something tea-based, they would pick up Heaven and Earth. There is something for everyone.

In 1886, a pharmacist named John Pemberto from Atlanta, stirred up a caramel-colored liquid out of simple curiosity. It was later combined with carbonated water to form the first version of what consumers know today as Coca-Cola.

With more than a hundred years in business, the company has expanded far beyond its signature drink and has optimized and extended its value chain to become a world-wide beverage giant that is. Today, Coca-Cola owns 3,500 different brands, and is operating in more than 200 countries with more than 146,200 employees worldwide.

Coca-Cola has a significant presence in Asia and for Singapore in particular, the company’s operations are built and structured to support the main functions of its business. The first being marketing its brands and the second focus is on the manufacturing of concentrates and syrups used in the production of its beverages.

Analysis of 4 Environmental Factors
Looking at the macro-business environments, there have been four key environmental factors that are being identified for a more in-depth analysis. These factors have been chosen because of their direct influence on the business as well as their relevance in today’s global business landscape.

Firstly, Global consumer preference have converged the taste and preference of consumers...

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