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Exxonmobil and Their Policies

In: Business and Management

Submitted By kolby1710
Words 1858
Pages 8
Name: Cang Le
WP4 Complete Draft
English 161 Scott McFarland What would one do if he/she was driving down a foggy mountain road without being aware there's a dangerous cliff ahead? The difference between knowing and not knowing is literally life and death. By asking this rhetorical question, Natasha Lamb and Bob Litterman were able to use this as a metaphor of what would happen if we continue burning fossil fuels. At some points, we will face a "dangerous cliff"- one would call it a tipping point- where an irreversible catastrophic impact will happen. By leaving out the risks and potential environmental damages involved in their carbon asset risk reports to the public and shareholders, ExxonMobil has made it much more difficult for us to estimate how far ahead of us is "the cliff", so one would slowly hit the brake. Corporations and their marketing departments are very experienced at getting inside the minds of consumers and use that as an advantage to increase profits. Imagine the world's biggest and most powerful oil company launching its new TV ad promoting natural gas development and its name brand by claiming "natural gas is one of the world's cleanest fuels"(Brand Republic). The ad definitely seems to be convincing and valid, thus, luring consumers into choosing natural gas instead of other energy alternatives. Many adults are more inclined to buy eco-friendly product even if they would pay more for them .That’s the reaction ExxonMobil seeks: the thoughts of doing something good in connection with environment, and human rights, etc. However, is this really is the whole truth? There are raised questions whether or not the ad's claim is just an overstatement or possibly straight wrong and misleading. The ASA agreed and decided to ban ExxonMobil's ad for such reason. However, the damages are done: ExxonMobil had put the idea of natural gas being a “clean”

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