Premium Essay

F&B Segments Research

In: Other Topics

Submitted By s3347585
Words 1457
Pages 6
Key characteristics of the industry
Companies in the F&B industry are defined by the Singapore Department of Statistics (2011) as “establishments engaged in the sale of prepared food and drinks for immediate consumption”, which consists of restaurants, fast food restaurants, food caterers and others (food courts, cafes, etc). This is consistent with The Chicken Rice Shop’s (TCRS) product offering consist of local food fare and has a “quick serve” restaurant concept (The Chicken Rice Shop 2010). Thus the identified industry for TCRS is the F&B (F&B) industry. More specifically, in the industry segment of Fast Food Outlets. Size of Food & Beverage Industry (as at 2010) % Growth from 2009 to 2010 Number of Establishments* 6,197 + 3.8% Number of Employment 91,264 + 1.9% Operating Receipts ($) 6,239,943 + 10.6% Total Operating Expenditure ($) 5,918,149 + 10.2% *Does not include unregistered establishments and establishments which provide both lodging and F&B services. (Singapore Department of Statistics 2010) Statistics for each industry segment
4000 2000 0 Establishments Operating Receipts Operating Expenditure 376 3257 2261 304 803 2320 711 2406 775 2259 591 2293 Fast Food Outlets Restaurants Food Caterers Others

Employment Statistics for Each Industry Segment
Employment 0 5793 13159 35150 37163 Others Food Caterers Restaurants Fast Food Outlet

5000 10000 15000 20000 25000 30000 35000 40000

Among the four industry segments, the only industry segment that has shown potential for growth is the “Food Caterers”. This is due to the fact that only “Food Caterers” had an increase in profitability ratio and earnings-expenditure ratio from 2009-2010 (Singapore Department of Statistics 2010). On the other hand, “Fast food outlets” has observed a decline in both the profitability ratio and earnings-expenditure from 2009-2010 while “Restaurants” and “Others” potential

Similar Documents

Premium Essay

Analysis of Ebay Inc

...is a highly comprehensive research analysis on the particular company and its competitors. A company analysis includes a complete and comprehensive analysis of the selected company, an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of the company chosen, a business segment analysis of the segments that particular company operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors. In general, every company profile includes two to three competitors of that company. If the customer is looking for a specific competitor, we can very easily customize the report to meet such a requirement. A financial analysis of the selected organization is also presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Any extra request for data on a company can further be incorporated in this profile at no extra charge to our customers. A SWOT Framework Analysis of that company as well as its competitors completes this in-depth product - Company Analysis . Contents: A. Executive Summary B. Looking at the Industry B.1 Industry Definition B.2 Brief Profile of the Industry B.3 Impacts on the Industry B.4 Challenges Facing the Industry B.5 Future Perspective C....

Words: 819 - Pages: 4

Free Essay

Original Thesis

... Executive Summary Introduction  Facility Management services imply the use of a third‐party service provider to maintain part of the building  facility or outsourcing the management to an organization that executes this service professionally  It includes hard services and soft services and has application in retail and shopping malls, hotels, hospitals,  banks, corporate houses, IT and ITES companies, manufacturing firms and others  Facilities management services market in India was valued at INR c bn in 20‐‐ and is slated to grow to INR a bn  in 20‐‐, at a CAGR of b%  It is a highly fragmented industry with few organized players and mostly unorganized small operators  Consistent economic growth has led to a booming real estate sector in India, which will strongly drive the  g growth of this market in the near future Market Drivers Challenges – Shortage of manpower – Large unorganized segment Drivers &  Challenges g – Boom in real estate – Rise in infrastructural development – Growth in retail sector – Growth of hospitality sector – Improving healthcare scenario  Evolving project management and general contracting services  Development of facilities management training and education Development of facilities management training and education  Investments and M&A activity in facilities management sector Major Players Trends Co pet t o Competition Player 1 Player 4 Player 2 Player 5 Player 3 Player 6 FACILITIES MANAGEMENT SERVICES MARKET IN INDIA 2012...

Words: 2237 - Pages: 9

Premium Essay

Marketing Management

...com/reports/586842/ Analysis of eBay Inc Description: The product Company Analysis is a highly comprehensive research analysis on the particular company and its competitors. A company analysis includes a complete and comprehensive analysis of the selected company, an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of the company chosen, a business segment analysis of the segments that particular company operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors. In general, every company profile includes two to three competitors of that company. If the customer is looking for a specific competitor, we can very easily customize the report to meet such a requirement. A financial analysis of the selected organization is also presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. A SWOT Framework Analysis of that company as well as its competitors completes this in-depth product Company Analysis . Contents: A. Executive Summary B. Looking at the Industry B.1 Industry Definition B.2 Brief Profile of the Industry B.3 Impacts on the Industry B.4 Challenges Facing the Industry B.5 Future Perspective C. Industry PEST Framework Analysis C.1 Political Aspects C.2 Economic Aspects...

Words: 768 - Pages: 4

Free Essay

Prostitution

...that generate revenue and enhance the user experience. In September 2007, Google completed the acquisition of Postini, Inc., a provider of information security and compliance solutions. In March 2008, the company completed the acquisition of DoubleClick, which offers online advertisement serving and management technology to advertisers, Web publishers and advertisement agencies. Analysis of Google Inc. A complete and comprehensive analysis of Google Inc, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of Google Inc, a business segment analysis of the segments Google Inc operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors. A financial analysis of Google Inc is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. A SWOT Framework Analysis of Google Inc and its competitors completes this in-depth company analysis. The report is also...

Words: 850 - Pages: 4

Premium Essay

International Relations

...Brunel Business School Bachelor of Science TITLE ENTREPRENEURSHIP & MARKETING IN BUSINESS MODULE CODE MG2049 Written Coursework: Deadline (12.00 noon, UK time) on Blackboard Learn. The learning outcomes for this module are as follows: * 1. Critically discuss the theories surrounding entrepreneurship and business ventures and how they relate to the global business environment. 2. Identify the impact that corporate communications have on internal and external audiences and their role in the development of integrated marketing communications. 3. Critically analyse issues around new business formation and growth of national and multinational enterprises. 4. Evaluate the application of theories in entrepreneurship and marketing communications ------------------------------------------------- The coursework comprises two elements which include the groupwork and individual essay (100%). The groupwork element attracts formative assessment while the individual element attracts summative assessment (3000 words). The individual element poses questions on your experience as regards the groupwork element and the ‘entrepreneurial journey’ of well-known enterprises. In order to benefit from the experiential learning inherent in the groupwork, it is important that you set about forming groups as early...

Words: 1335 - Pages: 6

Premium Essay

Ice Ccream

...to grow to USD YY mn in 2009 North and west account for a% of total sales High profit margins ranging between b-c% Market Drivers & Challenges Drivers: Opportunity to capitalize on low consumption levels; growing institutional sales Challenges: Competition with the unorganised sector on price and quality, and lack of welldeveloped cold chain facilities Trends Large investments in advertising Diversification of product portfolio targeting specific consumer segments Partnerships and franchises pursued to boost distribution Falling costs of raw materials offsetting rising milk and sugar prices LE P M A S ICE CREAM MARKET – INDIA.PPT Competition A brand is the market leader B and C brand are other strong players The premium segment is dominated by U 2 •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments ICE CREAM MARKET – INDIA.PPT 3 The industry is growing steadily with the northern and western regions accounting for the largest consumption Overview •Size and Growth Worth USD XX mn in 2008 Growing at a% p.a. in 2005-2008 Forecast to increase by b% to reach USD YY mn in 2009 Size and Growth USD mn 250 200 150 100 a% Z X Y V U •Characteristics Northern and western regions together account for c% of total market consumption Profit margins range from u% to v% depending on the product segment w% of ice cream sales occur during the summer months of April-June x% of sales is through street vendors Vanilla...

Words: 761 - Pages: 4

Premium Essay

Consumer Behavior Outline

... I. Attract customers 18 – 25 year olds B. Market analysis I. Competitors, in-depth consumer behavior study 2. SWOT analysis – Strengths, Weaknesses, Opportunities, and Threats A. Environmental scan B. Internal analysis I. Strengths II. Weaknesses C. External analysis I. Opportunities II. Threats D. SWOT matrix 3. Research on flavor cigarettes products A. Current products in market B. Current competition C. Current locations flavored cigarettes are sold D. Volume of sales of flavored cigarettes by location E. Consumer perception on flavored cigarettes I. Likes / Dislikes II. Within demographics/ market segment F. Current top selling flavors G. Consumer affect/ cognition H. Consumer behavior I. Consumer environments 4. Project definition – marketing strategies A. Stimuli I. Products II. Brands III. Packaging IV. Advertising V. Coupons VI. Smells of product VII. Health concerns – electronic cigarettes/ e-cigarettes 5. Marketing Objectives A. Market share I. Total II. By segments III. By channel B. Customers I. Total II. Number/percentage...

Words: 397 - Pages: 2

Premium Essay

Student Test

...which a company prices its products lower than they are priced at home. 1) _______ A)gray marketing B)dumping C)black marketing D)parallel importing E)countertrading TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 2)A casual research design tracks the responses of the same sample of respondents over time. 2) _______ TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 4)Problem recognition is the first step in the buying decision process in the business market. 4) _______ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 5)Why would a company adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy? 5) _______ A)to take advantage of economies of scale B)to remove the need for disintermediation C)to move a product to the next stage of its product life cycle D)to more efficiently focus on its CRM strategy E)all of the above TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 6)The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product. 6) _______ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 7)Brand managers are responsible for ________. 7) _______ A)production B)finance C)positioning of brands and developing brand equity D)the sales force E)human resources 8)Product...

Words: 9452 - Pages: 38

Premium Essay

Sdsd

...Case studies Acknowledgements We are grateful to the following for permission to reproduce copyright material: ‘Getting to know you’ (Acreman, S. and Pegram, B.), originally published in Research Magazine, November 1999, pp. 36–41. In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that would enable us to do so. Case 1 Nike sprints ahead of the competition? Nike was founded by Bill Bowerman, the legendary University of Oregon track and field coach, and Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. The partnership began in 1962 as Blue Ribbon Sports (BRS); their first-year sales totalled $8,000. In 1972 BRS changed its name to Nike, named after the Greek winged goddess of victory. Nike employs 22,000 people worldwide, from Nike World Headquarters in Oregon. With 1,500 employees working at the Laakdal Customer Service Centre, Belgium has the most employees of any EMEA (Europe, Middle East and Africa) country. The Netherlands is a close second, with 1,200 employees working at the European HQ in Hilversum. Nike is the number one athletic footwear company in the US and the number two American brand in terms of name recognition among overseas consumers, a status shared with IBM and second only to Coca-Cola. This high degree of recognition is probably one of the main reasons Nike has been so immensely successful. For the 2001 fiscal year sales...

Words: 9175 - Pages: 37

Premium Essay

Marketing

...Case studies Acknowledgements We are grateful to the following for permission to reproduce copyright material: ‘Getting to know you’ (Acreman, S. and Pegram, B.), originally published in Research Magazine, November 1999, pp. 36–41. In some instances we have been unable to trace the owners of copyright material, and we would appreciate any information that would enable us to do so. Case 1 Nike sprints ahead of the competition? Nike was founded by Bill Bowerman, the legendary University of Oregon track and field coach, and Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. The partnership began in 1962 as Blue Ribbon Sports (BRS); their first-year sales totalled $8,000. In 1972 BRS changed its name to Nike, named after the Greek winged goddess of victory. Nike employs 22,000 people worldwide, from Nike World Headquarters in Oregon. With 1,500 employees working at the Laakdal Customer Service Centre, Belgium has the most employees of any EMEA (Europe, Middle East and Africa) country. The Netherlands is a close second, with 1,200 employees working at the European HQ in Hilversum. Nike is the number one athletic footwear company in the US and the number two American brand in terms of name recognition among overseas consumers, a status shared with IBM and second only to Coca-Cola. This high degree of recognition is probably one of the main reasons Nike has been so immensely successful. For the 2001 fiscal year sales...

Words: 9175 - Pages: 37

Premium Essay

Medical Research

...organization of information in the medical research p aper have tended to present accounts of the structure of information in s ections in isolation. The structure of information in all sections of the medical r esearch paper was investigated using Swales' (1981, 1990) genre-analysis m odel. An eleven-move schema was identified, out of which nine were found t o be "normally required" and two "optional". Each schema was found to e mbody "constituent elements" and to be characterized by distinct linguistic f eatures. The study provides insights into the nature of discourse organization in this genre of written discourse. © 1997 The American University. Published b y Elsevier Science Ltd I ntroduction A s with most experimental research reports, the medical research paper is a highly technical form with a standard format for the presentation of i nformation. This format is the division of the paper into "Introduction, M ethods, Results and Discussion" - - the traditional IMRD sections of the r esearch paper. M ost research article writers are familiar with the IMRD format, but not all are conscious of the fact that there exists an internal ordering of the i nformation presented in the various sections of the research article. This l ack of awareness may account partly for the difficulty which most writers, e specially new entrants into the academic discourse community face with p roducing clear, coherent and logically organized research reports. A n umber of studies have...

Words: 9805 - Pages: 40

Premium Essay

Class or Mass

...freezer trawlers has increased their average catch size while demand in the current segment has not grown as quickly. The Neptune management team is faced with a decision of how to clear out its excess inventory that is not moving fast enough under its Neptune Gold branding. My recommendation is to launch a mass-market product under a different product line in order to monetize excess inventory and position Neptune to capture more of the North American seafood market share. Going forward Neptune management must be more cautious in matching investment in production to growth in market demands. B. Situation Analysis Summary: Neptune Gourmet Seafood is currently North America’s third largest seafood producer with 4% in market share. Tagged “The Best Seafood on the Water Planet”, Neptune has a reputation to maintain and focuses heavily on its product to keep its customers satisfied. Neptune has done a great job reaching a variety of customer. 30% of revenues from grocery chains, 33% from wholesalers distributing across the U.S., and the remaining third coming from sales to the biggest cruise lines and also choice restaurants within 250 miles of Neptune’s headquarters. Through the situation analysis it is apparent that the root cause for excess inventory is a rapid growth in production capacity due to technological investment but less significant growth in its single high-end market segment (See Root Cause Analysis in Appendix D). The two sides of the decision to either cut...

Words: 3975 - Pages: 16

Premium Essay

Brand Extension in the Indian Fm Radio Industry

...similar content and is a result of a market survey providing an insight in the consumer preference. Specifically, the report was an exercise conducted to validate the application of brand extension in service industry. 1 ACKNOWLEDGEMENT I am indebted to Dr. Samar Faten Badar, Faculty Member (Marketing,), for her great support and help all through the project. I am also thankful to Prof. Ramkishen, without whose help and support it would have been difficult to obtain the necessary data for the report. I would also like to thank the staff of the Mumbai University Library and the British Library for being patient and helpful all throughout. I would also like to thank the 120 odd respondents who took out time to help with the market research. 2 TABLE OF CONTENTS Executive Summary Acknowledgement 1 Introduction 1.1 1.2 1.3 1.4 1.5 1.6 2 Background Growth Potential and...

Words: 14724 - Pages: 59

Free Essay

Avoid Predation by Evolution

...------------------------------------------------- avoid predation by evolution by Joseph Yang April 13, 2015 by Joseph Yang April 13, 2015 Evolution is a change in the gene frequency in a population through time. Evolution causes an organism’s ability to survive to increase. In many cases, predators evolve to catch their prey more efficiently. Evolution is not one sided. The prey also evolves to avoid predation. In this paper, I will discuss three researches done on a prey’s evolution to survive against predation. I will discuss the tail autonomy in Tokay gecko (Sanggaard et al. 2012), the odorous and non-fatal secretion in Wrinkled frog (Yoshimura and Kasuya 2013), and the avoidance response in Brownbanded bamboo shark embryos (Kempster et al. 2013). Together, these studies show the effectiveness and vital impact of evolution to the survival of prey. Sanggaard et al. (2012) researched evolution in Tokay gecko (Gekko gecko) to investigate the mechanism of their tail autonomy by facilitating autonomy. The geckos were euthanized by pentobarbital and the tails were removed by induced autonomy. Moisture from the exposed end of the tail was collected and subjected to Gel Electrophoresis and Mass Spectrometry and analyzed using MS-BLAST. The tails’ structure was analyzed through multiple methods. Through Magnetic Resonance Imaging, a Micro Imaging 5 probe, a Great 60 Imaging system, a saddle coil, and a gradient cooling temperature of 20°C was utilized. Electron Microscopy...

Words: 1705 - Pages: 7

Premium Essay

Account

... © 2009 DeVry/Becker Educational Development Corp. All rights reserved. Becker CPA Review, PassMaster Questions Lecture: Financial 1 Sources of GAAP CPA-00001 Type1 M/C A-D Corr Ans: D PM#1 F 1-01 1. CPA-00001 FARE Nov 95 #1, Released 2006 Page 6 According to the FASB conceptual framework, the objectives of financial reporting for business enterprises are based on: a. Generally accepted accounting principles. b. Reporting on management's stewardship. c. The need for conservatism. d. The needs of the users of the information. CPA-00001 Explanation Choice "d" is correct. The FASB conceptual framework states that the objectives of financial reporting stem from the informational needs of the external users of the information. SFAC 1 para. 28 Choice "a" is incorrect. Generally accepted accounting principles (GAAP) are derived from and based on the objectives of financial reporting, not the other way around. Choice "b" is incorrect. Information concerning management's stewardship is only one aspect of the information financial statements are intended to provide. SFAC 1 para. 50 Choice "c" is...

Words: 34349 - Pages: 138