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Facebook Ad Terms

In: Computers and Technology

Submitted By santasingh686
Words 456
Pages 2
Impressions: Ad impressions, or "Imp." are counted each time an ad or Sponsored Story is shown to a user, regardless of whether the user clicks or takes any other action on the ad.

Social Impressions: The number of times your ad was shown with social context (i.e. with information about a viewer's friend(s) who connected with your Page, Place, Event, or App).

Social%: The percent of impressions where the ad was shown with social context (i.e. with information about a viewer's friend(s) who connected with your Page, Place, Event, or App).

Clicks: Clicks are counted each time a user clicks through your ad to your landing page. If you're advertising a Facebook Page or Event, a click is also counted when a user "likes" your Page or Place or RSVPs to your Event within the ad.

Social Clicks: The number of times your ad was clicked with social context (i.e. with information about a viewer's friend(s) who connected with your Page, Place Event, or App).

Click-Through Rate: Click-through rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown on the site (impressions) in the same time period.

Social CTR: The Social Click Rate is Social Clicks divided by Social Impressions.

Cost Per Click: CPC stands for Cost Per Click. If your ads are bid on a CPC basis, you will be charged when users click on your ads and visit your website. As a CPC advertiser you are indicating that what is most important to you is having people click through to your website and controlling the actual cost to drive each individual person to your site.

Cost Per Thousand Impressions: CPM stands for Cost Per Thousand Impressions. If your ads are bid on a CPM basis, you will be charged when users view your ads, regardless of whether or not they click on them. Deciding to bid on a CPM basis typically means that that it is more important to you where your ad shows up and what your ad looks like than how many people click on it.

Actions: The number of times people liked your Page, liked posts on your Page, commented, @ mentioned, checked into your place, tagged your brand in a photo, shared your Page posts, redeemed your offer, clicked on the Page post link, viewed the Page post photo, or viewed the Page post video within 24 hours of seeing your ad or sponsored story, or within 28 days of clicking on it.

Page Likes: Page Likes are counted as the total number of Page Likes you received within 24 hours of someone viewing or 28 days after clicking on your ad.

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