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Facebook vs Twitter

In: Computers and Technology

Submitted By Morph1001
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Facebook vs. Twitter The World Wide Web (www) was opened to the public on 1993, since then on, a new platform arises, the “Social Media”. As the internet users worldwide grew significantly, so is the need of the people to get in touch, share and be connected. According to Nation, D (2014) “Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website.” It became a new lifestyle for the new generation. Facebook the most popular social networking site with more than 150 million users competes with Myspace that caters to the youth and Linkedln for the adult and professionals. The real competition for Facebook is the microblogging site, Twitter. Both Twitter, with its 6 million users and Facebook shares the same mission and some features in common yet on a different platform seems to be embarked on a collision course. The focus of this paper is to define how both of the organization adapts to a fast pace technological advancement, the similarities and differences of Facebook and Twitter and to understand how they employ strategies in decision making to cope with changes in technological and social factors. Validate the “how competitive forces shapes strategy”, according to Pearce and Robinson (2011, p.91).
Facebook and the Competition Before Facebook became popular, Friendster, a social networking website started its operations in 2002 with 3 million users in only 3 months. Myspace and Linkedln were launched in 2003. Facebook debut in 2004 caters to college students which look like to mimic Friendster’s platform, and during this year, Myspace overtook Friendster in website visit and subsequently became the no.1 social…...

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