I. INTRODUCTION
a.) Statement of the problem: 1.) Facebook advertising is currently growing exponentially, as businesses of all sizes are beginning to understand the value of advertising on social media platforms, but little research has been conducted with regard to students’ brand influences. Hence, the objective of this research is to explore the influence that Facebook advertising has on brand liking and preference regarding the demographics of students in Kings College of the Philippines. 2.) People want full ownership and control of their information so they can turn off access to it at any time. At the same time, people also want to be able to bring the information others have shared with them—like email addresses, phone numbers, photos and so on—to other services and grant those services access to those people’s information. These two positions are at odds with each other. There is no system today that enables me to share my email address with you and then simultaneously lets me control who you share it with and also lets you control what services you share it with. 3.)
b.) Significance of the study: 1.) 2.)
3.)
c.) Background of the study:
Mark Zuckerberg, 23, founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mr. Zuckerberg had already developed a number of social-networking websites for fellow students, including Coursematch, which allowed users to view people taking their degree, and Facemash, where you could rate people's attractiveness.
In February 2004 Mr Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile.
The network was promptly extended to other Boston