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In: Business and Management

Submitted By xy001
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FACEBOOK

FACTS
Three years ago 1-800-Flowers, long a pioneer in Inter- net marketing, became the first national florist to create a fan page on Facebook. It used the free page to build relationships with customers and sell selected products, but it spent very little money advertising on the site. In January, however, the company began buying a different kind of Facebook advertisement. “Sponsored stories,” as they’re called, let marketers pay to turn actions people take on Facebook into promotional con- tent. When members click a thumbs-up button to signal that they “like” a product or brand, for example, a simple ad appears on their friends’ pages: “Julia Smith likes 1-800-Flowers.com.” Those friends can click a Like button on that ad, which then shows up on their friends’ pages, and so on along with $79.5 million in punitive damages. Thanks in part to those ads, the company now has more than 125,000 Facebook fans, more than twice as many as it had at the start of the year. Now, says 1-800-Flowers president Chris McCann, "We look at Facebook as core to our marketing program."Many companies has to say similar stories. Instead of wasting large amount of money in advertising companies all they have to do is create an ad in facebook and make us its marketers.
1. What are the benefits of using social media as a marketing tool?
Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with social media, and the benefits aren’t always as obvious as we would like. I think under 5 spots are the benefits of using social media as a marketing.
1、Brand Recognition – One of the most powerful ways to use social media is as a brand-building tool. With social media, you...

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