...Karlstad University A Study of Factors Affecting on Men’s Skin Care Products Purchasing, Particularly in Karlstad, Sweden A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration School of Graduate Studies Master Thesis – One year program (FEAD 01) Karlstad University Academic Year 2010 Thesis Advisors: Per Skålén Sofia Molander Chanintorn Moungkhem 860119-T219 Jiraporn Surakiatpinyo 860926-T204 Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se A Study of Factors Affecting on Men’s Skin Care Products Purchasing Page 1 of 77 ABSTRACT This study examines in some depth the influences of marketing mix, social factors, emergence of the metrosexual, evolution of femininity and masculinity, self-esteem and customer decision making on the male consumer behavior in purchasing skin care products in Sweden, particular in Karlstad. In do so, the theories of masculinity and femininity, customer behavior theory, customer decision making’s theory, theory of metrosexual and theory of the four Ps in marketing mix strategy are employed as a theoretical framework and also adapted with theory of the self esteem involvement. It also endeavors to find out the reasonable impacts of perception on the relationship between variables and consumer behaviors. A questionnaire was developed and distributed to men who are in the age range between 15-45 years old and living...
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...ACCOUNTING. TITLE: FACTORS AFFECTING CONSUMER BUYING BEHAVIOR. OVERVIEW The discussion in this part focuses on the critical literature review on the study of the factors affecting consumer buying behavior. Matters addressed in this discussion are, introduction on the relevant terms, significance of the consumer buying behavior to performance of business, theoretical and empirical literature reviews on the study as well as the conclusion which contains what has not been done by other researchers. INTRODUCTION Consumer Buying Behavior is the tendency of consumers to buy products from a company. It determines the various factors that influence a consumer to make a decision of buying the company’s products. Buyer Behavior is a process, which through inputs and their use though process and actions leads to satisfaction of needs and wants Consumer buying behavior has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers It is worth noting that consumer buying behavior is studied as a part of the marketing and its main objective it to learn the way how the individuals, groups or organizations choose, buy use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions. We study consumer...
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...Stages of consumer buying decision process Posted on September 12, 2012 by shma The marketer is responsible for selling the goods in the market so he must have the knowledge how the consumers actually make their buying decisions. For this he must study the consumer buying decision process or model. It involves five stages. 1.) Need recognition:- consumer buying decision process starts with need recognition. The marketer must recognize the needs of the consumer as well as how these needs can be satisfied. For example if a person is hungry then food is desired or if it is a matter of thirst than water is desirable. 2.) Information search:- in consumer buying decision process information search comes at second number. In this stage consumer searches the information about the product either from family, friends, neighborhood, advertisements, whole seller, retailers, dealers, or by examining or using the product. 3.) Evaluation of alternatives:- after getting the required knowledge about the product the consumer evaluate the various alternatives on the basis of it’s want satisfying power, quality and it’s features. 4.) Purchase decision:- after evaluating the alternatives the buyer buys the suitable product. But there are also the chances to postpone the purchase decision due to some reasons. In that case the marketer must try to find out the reasons and try to remove them either by providing sufficient information to the consumers or by giving them guarantee regarding...
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...201, Section: 02 Submitted To: Suntu Kumar Ghosh Assistant Professor BRAC Business School BRAC University Date of Submission: March 24, 2014 TABLE OF CONTENTS Topics Page No. Executive Summary……………………………………………………....3 Factors Affecting Shopping Behavior…………………………….. ……4 Individuals Involving in Purchase Decision……………………………. 6 Buying Decision Behavior Involving in Purchasing Cosmetics ….......... 8 Process of Buying Decision Process…………………………………... 10 Recommendation for SHISEIDO……………………………………… 12 Executive Summary Factors Affecting Shopping Behavior Cultural, Social, Personal, Psychological these four types of characteristics affect consumer shopping behavior Firstly, culture is vital factor that affects consumer cosmetic buying behavior supplementary. For example, complexion of Asians is darker than Europeans and as a result most of the people here try to find the whitening elements in the cosmetics. On the other hand Europeans are more concern about the age reducing cosmetics. However, we can divide culture factors into three sub factors: Culture: culture not only defines what to buy but also determines individual need & want and using cosmetics exposit which culture someone belongs. Within culture there are three concepts that affect consumer cosmetic buying behavior. 1. Cultural symbolism: One’s own personal culture...
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...markets, primary competitors, pricing position, and a distribution strategy will be examined. The company’s objective is to double sales in both the consumer and commercial market within the next year. Analysis of Consumer Products Proposal Consumer behavior is defined as the study of how individuals, groups, and organization select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants (Kotler 2009). It is essential for marketers to understand both the theory and reality of consumer behavior. Consumer behavior is influenced by cultural, social and personal factors. Culture is the fundamental source of a person’s wants and behavior (Kotler 2009). Social factors such as reference groups, family and social roles, and status, influence consumer behavior. Kotler also identifies personal factors influencing consumer purchasing patterns. Personal factors consist of You Decide 4 age and stage in the life cycle; occupation and economic circumstances; personality and self concept; and lifestyle and values. In preparing the analysis of consumer behavior and purchase patterns, Graves...
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...Antecedents of Green Purchasing Behavior among Malaysian Consumers | | Punitha Sinnappan and Azmawani Abd Rahman | | Abstract: The purpose of this study is to examine the factors that influence green purchasing behaviors of Malaysian consumers and observes if the factors affecting green purchasing behavior differ by demographic profile. Respondents in this study were consumers from various age groups, education level, ethnic group, type of occupation and income level. The results shows that the best predictor for green purchasing behavior is environmental attitude followed by perceived environmental responsibility; environmental concern, perceived seriousness of environmental problems, perceived effectiveness of environmental behavior and government’s role. While for demographic variables, only age group is significant in explaining the environmental factors. The result of the research can serve as a guideline for firms to strategize their marketing approaches that caused buying behavior while analyzing the demographic characteristics would give firms better knowledge towards targeting these groups of people. This study also offers practical guidelines to marketers who are planning to target the Malaysian market. The understanding on the changing consumption pattern of Malaysian consumers and the value of attachment, they gave to the environment provides useful insights that are especially pertinent to an improved understanding of green purchasing behavior in the South...
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...How People Make Buying Decisions: Principles of Marketing Name Course Institution Date How People Make Buying Decisions: Principles of Marketing 1. Environmental Factors You Think Are Relevant To the Customers Most of the environmental factors affecting Samsung Mobile as relevant; however, the most relevant environmental factor is demography since technology, politics and social life are connected to variation in population environment. The company is known for its focus on technology in addressing larger population. Generally, the youth are popular in using this technology for communication. Hence Samsung Mobile meets the needs of the new clients by advancing new innovations. The other environmental factor is the rise of women in today’s business (Brady, 2010). Most of the modern businesses have several women taking up varied positions. Adding to their professional life, they have roles for their families like cooking and washing. However, Samsung Mobile has included new specialties to make the lives of women much simpler like use of short programs for home chores. 2. Important Consumer Factors Relevant To The Customers There are several consumer factors that may affect Samsung Mobile. The physical attributes are vital as it helps define about 31 percent of the overall variance in client decision in mobile purchasing. Physical aspects comprise all the physical attributes of mobile phone like Bluetooth, color and size among others. The other aspect is pricing...
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...Leasing vs. Purchasing Leasing vs. Purchasing Purchasing or leasing a large asset is vital to the company’s financial bottom line. Businesses need to make ideal decisions based on what will help the growth of the company. Having a set financial plan in place that reviews not only the benefits but, also the losses will help determine if purchasing or leasing would be most beneficial for a company. Many factors will be addressed including taxes and time and money. Lease Decision Factors that should be consider before making a lease decision are the same factors that need to be evaluated to make a purchase decision. A plan should be put together addressing the following factors. What is the timeframe needed is it short or unknown, how soon would the item or be needed. I the space, item adequate, or will there be the cost associated with making the space or item adequate. Flexibility for growth and possible costs associated with expanding space or equipment in present location. Physical space location considerations, ability to grow, or possible relocation costs and travel time. Services needed for space or item or services close enough, cost for services that need to be implemented, networking, electrical, parking and security. Understanding cost such as “design fees, construction, moving expenses, and furnishing in addition to operating expenses”. (University of Missouri System, 2013) Funding type & availability needs to be determined with the company’s business officer...
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...ASSIGNMENT OF MARKETING MANAGEMENT { LG MUSIC SYSTEM} 1. CONSUMER BEHAVIOUR PROFILE 2. IDENTIFY THE FACTORS AFFECTING CONSUMER BEHAVIOUR 3. EXPLAIN HOW BUYING TAKE PLACE SUBMITTED TO SUBMITTED BY: MS.GURDEEP SILKY ROLL NO. 52 SEC 319 MBA 1ST SEM INDEX 1) INTRODUCTION TO LG AND LG’S MUSIC SYSTEM 2) CONSUMER BEHAVIOUR PROFILE OF LG MUSIC SYSTEM 3) FACTORS AFFECTING CONSUMER BEHAVIOUR 4) EXPLAIN HOW BUYING TAKE PLACE 5) BIBLIOGRAPHY • INTRODUCTION TO LG The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life. LG Electronics was established in 1958 and has since led the way into the advanced digital era by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. LG Electronics has set a new mid-term and long-term vision, aiming to achieve a position as one of the top three electronics, information, and telecommunication firms...
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...Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun School of Management, Harbin Institute of Technology, Harbin 150001, China E-mail:shm9166@sina.com Abstract The study of initial trust is very important to the development of e-commerce. On the basis of current status of China’s C2C e-commerce, this paper conducts an in-depth analysis of the factors affecting the consumers’ initial trust. At last, the paper provides some valuable marketing strategies as to how to build the initial trust so as to facilitate the success of online transactions. The research conducted by this paper will help enterprise enhance their competitive advantage and contribute to the development of e-commerce. Keywords: Initial Trust, C2C E-Commerce, Online Shopping 1. Introduction The study of the trust in the e-commerce environment has long been mostly focusing on the B2C Model, yet with the development of the information technology, the online C2C business has accounted for more than 75% of the online shopping turnover, which has influenced people’s work environment greatly and become an important part in the daily life of consumers in the information society. Under the C2C e-commerce environment characterized by the person-to-person transactions, it’s difficult for the buyer and seller to build a high degree...
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...A company must get to know about the targeted market environment before it decided to operate internationally. There are the macro-environment that affects Starbucks marketing decision, economic factors, socio-cultural factors, demographic factors, political factors, natural factors and also technology factors. Economics Factor Being a producer of first-rate and specialty coffees, Starbucks requires a market that able to withstand the demand for the coffee. Starbucks marketing decisions for an economy with high disposable income that leads to high quality of life country like US. It is an example of a developed country that has the high purchasing power and spending patterns which most of the citizen in US are willing to spend more in return for a quality product such as Starbucks coffee. It shown that economic factors affect the business function and largely alarm consumer purchasing power. This requires an important market research about economic and financial stability of a city before they move it in. http://www.ukessays.com/essays/marketing/internal-and-external-factors-affecting-starbucks-marketing-essay.php There are two economics factors that help a company to determine if the country would be a good market, which are the country’s industrial structure and income distribution. Country’s industrial structure is referring to industrial economy, raw material exporting economy or subsistence economy of a country. These show the employment, product and service needs and...
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...2012 article Consumer Decision Making Regarding a “Green” Everyday Product” discuss consumer’s interaction with brands through the lens of product differentiation and the effects on involvement in the purchase process. The article examines the consumer behaviour of involvement and develops an understanding qualifying the differences between a high involvement interaction and a simple heuristic with respect to an everyday product. The Evaluative result is mixed: The article’s approach demonstrates a highly developed research methodology with clear and concise conclusions. However, there are assumptions made with respect to the participants and the subject matter which detract from the consistency of the article, resulting in a narrow perspective. Summary The article considers brand differentiations in a segmented market, hypothesising the heightened involvement a consumer experiences when brand presentation is geared towards an aspect that connotes emotive associations. The authors conduct observations and interviews with a set of consumers purchasing an “everyday” item from two department stores in Denmark to ascertain their purchasing attitudes and decision making processes when considering brand alternatives. the focus of this study was the engagement of consumers with environmentally sustainable or “green” products; aiming to prove a heightened cognition in association with the product or the development of a simple heuristic in their purchasing habits. From the results...
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... 3.1 Research Aims 2 3.2 Key research objectives 2 4. Literature review 2 4.1 Advantages of purchasing online 2 4. 2 The characteristics of online shoppers 3 4. 3 Factors of affecting online shopping 3 5. Methodology 5 5.1 Research design 5 5.2 Data sources defined 6 5.3 Data collection methods 7 5.4 Data analysis 7 6. A statement of possible outcomes 8 7. Ethical consideration 8 8. Risk assessment and risk management 9 9. Resource management 9 References 11 1. Project title An investigation into factors of affecting online shopping within China on college students 2. Research Context With the proliferation of using internet，the way of living and working has increasingly changed, such an environment enables people to gain information such as pictures, videos, news and knowledge as well as purchase goods through internet. So, The proportion of E-shopping has been consistently growing. Internet World States (2010) reports that China is the world’s largest Internet market. According to “China Internet network information center” (CNNIC) reported that in 2009 the number of Chinese online shoppers is108 million with 45.9% annual growth rate. At present the rate of online shopping has reached to 28.1% from 22.1% at the end of 2007. However, which group of people are the main customers to shop online and what factors drive these people to purchase on the internet? A survey did by Iresearch ( Iresearch is a company that...
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...Exploring the Factors Affecting Hotel Outsourcing: Taiwan Case The purpose of this study was to examine factors affecting hotel outsourcing in Taiwan. A series of two studies was performed. In study 1, content analyses of senior hotel manager interviews were conducted to explore factors determining hotel outsourcing, including jobs requiring capabilities and skills that may be difficult to afford with the hotel’s tight or limited resources, a hotel’s resources and its business scale, transaction costs, and jobs with standard operation procedures. A questionnaire survey was used in study 2, and results indicated that the percentage of current outsourcing and desired outsourcing for international tourist hotels in Taiwan was very low, showing that strategic outsourcing has not received much attention among Taiwanese international tourist hotels. The most outsourced hotel departments were housekeeping, security, maintenance, and information systems. The findings of study 2 also showed that only hotel’s resources influence the outsourcing decision-making. The effect of predicting outsourcing was not significant for transaction costs. The results of this study provide both hotel management and outsourcing service providers with insights of hotel outsourcing in Taiwan. Keywords: Hotel outsourcing; transaction costs, valuable resources; asset specificity; international tourist hotels Introduction Due to economic globalization, market maturity, technological change,...
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...Far Eastern University IABF - Makati Campus Business Administration Department MARKETING STRATEGIES OF DAIRY QUEEN AFFECTING CONSUMER BUYING DECISIONS OF FEU MAKATI STUDENTS (S.Y 2015-2016) Antonio. Carla Celine P. Bascos, Princess Stephanie P. De Guia, Angely Marie P. Española, Changmi Jeoung Magboo, Mark Christian C. Margas, Ferlen Grace D. Reyes, John Lemuel Solis, Franziesca Fatima Solis 3 October 2015 Table of Contents Chapter 1 Background of the study ………………………………………………….…………………. 1 Scope and Limitations ………………………………………………………….……..…....... 2 Research Problem……………………………………………….………..…….…...….…… 2 Research Objectives ………………………………………………………………………... 2 Research Question…………………………………………………………..…………….… 3 Hypothesis…………………………………………………………………….…................... 3 Definition of Terms……………………………………………………………...................... 4 Current Marketing Situation Positioning………….………………………………………………….…………..… 5 Industry Analysis……………………………………………………….……......... 6-7 SWOT Analysis…………………………………………………………………........ 8 Competitive Profile Matrix…………………………………………….……….... 9-12 Chapter 2 Research Design………………………………………………………………………..……. 13 Sampling Design……………………………………………………………………………… 13 Research Methodology…………………………………………………………………... 13-15 Chapter 3 Research Analysis………………………………………………………………………... 16-36 Chi – Square Analysis………………………………………………………….……............ 37 Chapter 4 Conclusion…………………………………………………………………………………..… 38 Recommendation…………………………………………………………………………...
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