Factors Affecting Demand of Smartphone

In: Business and Management

Submitted By waikian1108
Words 12112
Pages 49

BRM 2044

The Factors Affecting the Purchase Intention of the Consumers toward Smartphone.

TRIMESTER 2, 2012/2013

Lecturer: Wendy Teoh Ming Yen

Lecture section | BM 202 |
| Student’s Name | Student’s ID | Student’s Major | Signature |
(Group Leader)Member 1: | THEO WAI KIAN | 1102700074 | BANKING AND FINANCE | |
Member 2: | MAH JIA YEE | 1102701193 | BANKING AND FINANCE | |
Member 3: | CHEN ZI XIANG | 1111112600 | HUMAN RESOURCE | |
Member 4: | TAY KHENG GUAN | 1101106830 | HUMAN RESOURCE | |

Table of Contents
Index Page
Cover Page 1
Contents 2-3
Chapters 1: Introduction 4-11
1.1 Introduction 4-6
1.2 Background of the research and research question 6-7
1.3 Research objectives 8
1.4 Significance and justification of the study 8-9
1.5 Research scope 9
1.6 Definition of the key terms 10
1.7 Organizational of Research 11

Chapters 2: Literature Review 12-19
2.1 Introduction 12
2.2 The theory 12-13
2.3 Dependent variable 13-15
2.3.1 Purchase intention of smartphone 14-15
2.4 Independent variables 15-19
2.4.1 Product features 15-16
2.4.2 Price 16-17
2.4.3 Brand name 17-18
2.4.4 Social influences 18-19
2.5 Conclusion 19

Chapters 3: Research Methodology 20-29
3.1 Development of Research framework and hypotheses 20-22
3.1.1 Social influences 21
3.1.2 Product features 21
3.1.3 Brand names 22
3.1.4 Price 22
3.2 Research design 23
3.3 Research instrument 24-27
3.4 Sampling plan 27
3.5 Data collection method 28
3.6 Data analysis method 28-29

Chapters 4: Research Findings and Discussion 30-39
4.0 Introduction 30
4.1 Demographic Profile 30-31
4.2 Frequency Analysis 32-34
4.3 Mean analysis 35-36
4.4 Pearson correlation 36-37
4.5 Multiple linear regressions 38-39

Chapters 5:…...

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