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Factors Affecting Demand of Smartphone

In: Business and Management

Submitted By waikian1108
Words 12112
Pages 49
Inquire, Inspire and Innovate

BRM 2044
RESEARCH METHODS FOR BUSINESS

The Factors Affecting the Purchase Intention of the Consumers toward Smartphone.

TRIMESTER 2, 2012/2013

Lecturer: Wendy Teoh Ming Yen

Lecture section | BM 202 | | Student’s Name | Student’s ID | Student’s Major | Signature | (Group Leader)Member 1: | THEO WAI KIAN | 1102700074 | BANKING AND FINANCE | | Member 2: | MAH JIA YEE | 1102701193 | BANKING AND FINANCE | | Member 3: | CHEN ZI XIANG | 1111112600 | HUMAN RESOURCE | | Member 4: | TAY KHENG GUAN | 1101106830 | HUMAN RESOURCE | |

Table of Contents Index Page Cover Page 1 Contents 2-3 Chapters 1: Introduction 4-11 1.1 Introduction 4-6 1.2 Background of the research and research question 6-7 1.3 Research objectives 8 1.4 Significance and justification of the study 8-9 1.5 Research scope 9 1.6 Definition of the key terms 10 1.7 Organizational of Research 11 Chapters 2: Literature Review 12-19 2.1 Introduction 12 2.2 The theory 12-13 2.3 Dependent variable 13-15 2.3.1 Purchase intention of smartphone 14-15 2.4 Independent variables 15-19 2.4.1 Product features 15-16 2.4.2 Price 16-17 2.4.3 Brand name 17-18 2.4.4 Social influences 18-19 2.5 Conclusion 19 Chapters 3: Research Methodology 20-29 3.1 Development of Research framework and hypotheses 20-22 3.1.1 Social influences 21 3.1.2 Product features 21 3.1.3 Brand names 22 3.1.4 Price 22 3.2 Research design 23 3.3 Research instrument 24-27 3.4 Sampling plan 27 3.5 Data collection method 28 3.6 Data analysis method 28-29 Chapters 4: Research Findings and Discussion 30-39 4.0 Introduction 30 4.1 Demographic Profile 30-31 4.2 Frequency Analysis 32-34 4.3 Mean analysis 35-36 4.4 Pearson correlation 36-37 4.5 Multiple linear regressions 38-39 Chapters 5:...

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