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Factors Affecting the Demand of Smartphone Among Young Adult.

In: Computers and Technology

Submitted By chiayongyong
Words 5574
Pages 23
International Journal on Social Science Economics & Art

Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult.
Mei Min, Chow1, Ling Hong, Chen2, Jian Ai, Yeow3, Pei Wah, Wong4
1,2,3

Faculty of Business & Law, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: mmchow@mmu.edu.my; lchen.hong@gmail.com; jayeow@mmu.edu.my

4

Centre for Diploma Programmes, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: pwwong@mmu.edu.my

Abstract— The term ‘Smartphone’ has commonly discussed among young adult especially students from higher learning institutional. Cell phone has becoming a part of their life-tool eventually. Young adult eventually used their phone to communicate with people, alarming themselves from few reminders, direct ways, downloading songs and games, texting messages and more. According to Rice and Katz (2008), the cell phone can be said as a social medium that developing into a multimedia digital platform which has the ability to provides, obtains, and shares personal and social information. However, the market eventually has a higher technology which is called Smartphone. Several industries have hurriedly espoused mobile devices, such as personal digital assistants (PDAs) which have the capabilities of integrating wireless connections and mobile devices that auxiliary pushed the demand effectively in every industry by having a new buzzword, “Smartphone,” illustrates this popular PDA-phone amalgamation with numerous capabilities (Park and Chen, 2007). The factors affecting consumer demand towards Smartphone are complex in nature and usually there is no single factor or simple reason can be determined. Nowadays, consumers tend to shift their preferences from a basic cell phone to a Smartphone. It is obviously the major lead for mobile phone manufacturers to switch the...

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