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Factors influencing customer preferences while choosing between budget airlines

Applied Research Project Report On Factors Influencing Consumer Preferences while choosing between Budget Airlines

Submitted in partial fulfilment of the requirement of Global Masters in Business Administration(GMBA) Information Technology Specialization

Submitted by Zarine Susan George GNOV10IT066

Under the guidance of: Mr. Thanneermalai Lakshmanan

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Factors influencing customer preferences while choosing between budget airlines

DECLARATION

I hereby declare that the contents of this report titled “ Factors Influencing customer preferences while choosing between budget airlines” is the result of the study carried out by me. I declare that this is my original work and has not been published anywhere before. This Project Work has been carried out for the sole purpose of submission in partial fulfilment of Global Masters in Business Administration (GMBA) in Information Technology Management at S P Jain Center of Management, Dubai-Singapore. The above is true to the best of my knowledge and information. Name : Zarine Susan George(GNOV10IT066) Signature:

GMBA Batch 10, Hyderabad road Singapore

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Factors influencing customer preferences while choosing between budget airlines

Acknowledgement
I would like to express my sincere thanks and gratitude to all those who helped make this project a reality. This project has been an extremely enriching experience both in terms of knowledge gained as well as in self development. At the outset, I would like to thank SP Jain Centre of Management, Dubai – Singapore for having provided me with this wonderful opportunity to exercise my skills and apply my theoretical learnings in the real world. The exposure and knowledge gained as a result of this thesis has been very enriching. My heartfelt thanks to Prof. Veena Jadhav,...

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