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Factors Influence Consumer Behavior

In: Business and Management

Submitted By fuad139
Words 6502
Pages 27
PART ONE

1. INTRODUCTION

Theoretical knowledge is the product of practical knowledge. However, the extent that the knowledge can understand is greatly limited because it doest not come with experience. The academic knowledge is not well enough to complete with real world. It was a great opportunity to experience of practical related work to an appraisal of Colgate toothpaste Company.

1. Background

Though we are the student of school of business in under graduate program (Bachelor of Business Administration)
We have to do innovate our potentiality to develop our skill in various sources such as Report making, preparing financial statement of different kinds of organization. It is our academic part to prepare a report on “Factors influencing consumer behavior specially focuses on Colgate toothpaste” that’s why we prepare it.

2. Significance

It enhances our knowledge base. It gives us a broad idea about marketing analysis.

1.3. Scope of the report
Today's business world is a place of challenge. Challenge and problem can come from anywhere & anytime. Marketing prepare people to cope with the competition.

1.4. Objective of the Report

1.4.1 Broad Objective:
To identify the factor those influence the consumer behavior to buy a product or service.

1.4.2 Specific Objectives:
The broader objective may be broken down into further specific objectives enlisted as follows:

o To know the using time of Colgate tooth paste o To find the price suitability based on the economic situation of Bangladesh o To find the people opinion about the advertisement of Colgate up tooth paste o to identify the situation of 'Colgate up Crystal' o To see how efficiently Colgate up manages their trends of business. o Recommend the steps to be followed to increase the popularity & business.

1.5. Methodology of the Study

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