...107- 124 Exploring Consumer Behavior in the Context of Fast Food Industry in Dhaka City Nadia Farhana* and Shohana Islam** People in the Indian subcontinent have long been known for the delicious foodstuffs they prepare, serve, and eat. Times gone by suggest that they have used up a lot of their time, energy, and wealth to arrange their meals. But with the turn of the century, and changes in the socio-economic shape of the country, the scenario has changed; and people in Bangladesh, particularly busy city dwellers, now a day don’t seem to be having that much time, and energy, if not wealth, available to devote them for such passion for eating. A number of eating out facilities particularly fast food chains came up to cater to this lucrative market. Assuming from the cultural background of people being keen on eating; in this research we have explored the overall consumers’ behavior towards fast food restaurants in Dhaka city. More particularly, our findings reveal that we have found out the relationship of customers’ attributes related perception, quality and value related perception and convenience related perception with income, age and overall customer service for fast food restaurants. Quality and value related perception is influenced by income. There is a relationship of attributes related perception and quality and value related perception with overall customer service. Moreover people are loyal to have their food in their favorite fast food restaurants in terms of...
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...Case Study - Slavery in Chocolate 1. What are the systemic, corporate, and individual ethical issues raised by this case? • Local and Global Laws are not enforced due to lack of resources or the desire to enforce the laws. • The number of farmers (1M) and the system makes it difficult to identify the source of the cocoa beans harvested using slavery. • Global decline in cocoa bean prices drove farmers to use slavery to lower labor cost. • Corporations are unable or unwilling to take action to improve the situation in harvesting the cocoa bean. • The fundamental demands of shareholder profits drives corporation to turn a blind eye to how cocoa is harvested. • Chocolate Consumers are kept so far removed from the Cocoa source that they are unaware or choose to be ignorant of the cost involved to create chocolate. 2) In your view is the kind of child slavery discussed in this case absolutely wrong no matter what or is it only relatively wrong i.e. if one happens to live in a society like ours that disapproves of Slavery. I believe that Slavery is wrong. Kidnapping is wrong. Forced labor for children is wrong. I would like to believe Slavery is absolutely wrong but this is coming from a Western perspective where we hold personal freedom as a right. We also don’t see the populations of poverty that some third world countries face. In countries where there is a high infant/child death rate due to poverty, and starvation, living as a slave could be seen as a preferable...
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...Summery World is becoming very complex but fast. To achieve any objective now, people have to be fast and managed themselves very quickly within the limited resources. Specially, throughout the business one has to accomplish unique outcomes with limited resources under critical time constraints. Beside this, we have to remember that Bangladesh is an under developed country. People here face too many constraints. The business people here also face too many barriers to lead their organization with the consistent of country’s economical, political, and other situations. So, to carry on the business companies have to undertake competitive business strategy. Among them ‘pricing strategy’ is most influential strategy for any business. We can mention ‘pricing strategy’ is the heart of overall business strategy of DANO milk powder. On the other hand, at the very beginning of job, I was working actually with the marketing strategy (pricing policy, Distribution & Logistics policy) of DANO milk Powder. So, in this report I have prefaced all possible factors related with marketing, financing, economy, production (Packaging) etc. As Arla Foods Ingredients, Bangladesh can get actual picture of milk powder market and also can get real orientation about pricing policy as well as other policy. So far, I have tried to give a target from product market to reach it to final buyers. In the report, I have put up a proposal about DANO milk powder, product design, marketing of DANO milk powder, financial...
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...of the Study Global Beverage Company Limited (GBCL) is the one of the stabilized beverage company in Bangladesh. They provide soft drinks with a brand name “Virgin” which an exclusive franchise agreement with Virgin Enterprise Limited of United Kingdom. GBCL started their business in Bangladesh December in 1999. Gazipur is our only production zone and main office at Mirpur, Dhaka. GBCL produced soft drinks with different flavors and sizes (can and bottle). Cola, Orange, Lemon-lime, Passion fruit, Grape fruit, Tutti-frutti these are all flavors of Virgin. Beside these, Diet cola is exclusive. Its competitors are Tabani Beverage, Bangladesh Beverage, National Beverage, Globe Beverage and Partex Beverage Limited. Its target market is teenager at the age of 13 to 19. It offers good taste with various products, maintaining international standard quality level. Product design and packaging is distinctive rather than the others. It takes better positioning in consumers mind from starting period flavored drinks. GBCL also introduced Mango juice flavor with brand name Cheers. In BCG matrix Virgin cola stays in Dogs but have a better chance to move from Dogs to Cash Cow. GBCL is continuing 13% of total market growth share. Its core benefit is removing the thirst of consumer. It uses aluminum container can, and plastic Container for pet bottle. Virgin drinks have proved their standard quality level by Bangladesh Standard Tasting Institute (BSTI). GBCL delivers its product through...
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...9/9/2012 BY: MOMINUL PLABON GLOBAL MARKETING PROJECT A case study of Bangladesh and Malaysia | Mominul Plabon Executive Summary The following marketing plan forms the basis for introduction of a milk powder named Agora milk powder in two countries like Bangladesh and Malaysia. This study combines the selection of the countries based on their income level as the purpose of the study is to identify the distinctions of marketing strategies in developed, less developed and developing countries. During the analysis there are several remarkable trends found in two countries such as it seen developing countries have a large demand for foreign product while developed country have good level of self sufficiency. Furthermore, in developing country entry barriers are low as compared to developed country. The key opportunities found in Bangladesh are; a great demand of powder milk due the vast shortage of liquid milk production, low-cost labour force, increasing use of technology and so on. On the other hand, in Malaysia the social, economical and technological structure are very attractive for Agora milk powder while a few trade restrictions also exist. However, based on the analysis two different marketing strategies have been adopted with the reason that both country differ to each other in terms of their structure and culture. In this term, a careful design of the marketing mix have been considered for both countries so that Agora milk powder can be presented in way that...
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...Division of GrameenPhone Limited. Mr. Shahriar Amin, deputy manager, marketing department, Grameen Phone Limited, assigned the author a project. The project was duly approved by Mr Ashad Uzzaman, Course lecturer World University of Bangladesh, Institute of Business Administration, The topic of the Basic Business Communication Report is –“Critical Analysis of the Consumer Profile and Communication Strategy of GrameenPhone: The Case of djuice”. 2. Background Youth segment is largely untapped and untargeted by the current mobile operators of Bangladesh, which itself is a significant potential market (40% of population). If the appropriate communication tools are applied to attract the potential target group, then the transition from youth to higher age group (Established Consumer or Business Segments) can be attained, which will assist in total life cycle management of a significant subscriber base (loyalty). Majority of the Youth segment tends to be more tech savvy, early users of new technology, high user of data services (SMS) and uses mobile phone as the primary mode of communication. GrameenPhone launched a youth brand on 14th of April 05 with its own identity and value proposition tailored to the youth segment’s mobile behavior, preferences and lifestyle to strengthen its position in the youth market through a strong and differentiated mobile and lifestyle offering. 3. Research Objectives The primary target of djuice is youth who are open-minded and maintain...
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...4 The Theory of Planned Behavior 8 Methods and Participants 9 Study Design 9 Data Collection 10 Demographic Details 11 Data Analysis 11 Conclusion 13 Recommendation 14 References 15 Appendices 17 APPENDIX 1: Ethics Form 17 APPENDIX 2: Preliminary Data Analysis 17 Interview Questions 17 APPENDIX 3: Thematic Data Analysis 17 Interview Questions 17 Abstract This study attempted to qualitatively investigate Australian student’s perception of the impact of excessive consumption of fast food on their health, studying in Flinders University. The sample consisted of University students with a diversity of demographic details, including sex, age, and the level of education. The researcher, a 27-year old student, used a purposeful sampling strategy to select respondents for the study. Four participants were convenient in making the results of the study dependable. He used four qualitative interviews as a method of data collection. While carrying out the interviews, the researcher used both open and closed ended questions. In order to ascertain that all the data was recorded, notes taking and audio recordings were used at every stage of the interview. Preliminary data analysis and thematic data analysis were used to analyze the overall recorded information. The purpose of the study is to offer viable recommendations that would assist in alleviating the underlying problem of fast foods among Australian students studying in Flinders University. Key Words:...
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...the completion of the course titled MKT-301 – Marketing Management. All your instructions regarding the structure of preparing the report have been adhered to when writing the report and we are willing to shed light on any discrepancies that may arise. Thank you for giving us the opportunity to work on this topic to enhance our insight in this course. Yours sincerely, Fahad Amin Quadery (ID: 12104116) Seefat Binte Kabir (ID: 12104089) Sajjad Hossain (ID: 12104191) Redwana Huq (ID: 12104069) MD. Imtiaz Uddin (ID: 12104057 Wahidul Islam Siam (ID: 12104261) Nafisa Nawal Hossain (ID: 12104253) EXECUTIVE SUMMERY This report is done as a part of our study and helped us to understand the real life scenario of communication. This report also...
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...Dhaka January 03, 2009 ii January 03, 2009 Mr. Abu Yousuf Md. Abdullah Professor Institute of Business Administration (IBA) University of Dhaka Dear Mr. Yousuf: This letter is regarding our final report for M101 Principles of Marketing, entitled “Feasibility of Establishing a Fruit Juice Selling Chain in Dhaka City”, and due January 03, 2009. After doing extensive research on the topic and interviewing people from walks of life, we have found out that it is certainly not impractical if not feasible, and interestingly enough, people, in general, are intrigued by this idea. We believe that this report will aid in the future study of the topic and add new information to the established concepts and perceptions about fruit juice selling industry in Bangladesh. The purpose of this report is to explain and figure out the key factors that have an effect on the viability of the fruit juice selling chain in Dhaka city. As specified in the research proposal we submitted earlier, the report begins with an elaborate overview of the findings of our survey. The report then explains the marketing tools and processes that should be used in order to accurately assess all the opportunities and threats that exist in the market. This report also explores their major fruit juice bars in both international & local context and examines everything that brings peoples to these bars. In the course of this...
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...Pakistan and Bangladesh) have made significant economic progress in the last two decades and are well on track to becoming major regional or even world economic powerhouses. In the recent years, many MNCs are increasingly putting more attention to the emerging. Asian countries for competitive advantage. One classic example is China. With a population of more than 1.3 billion China is predicted to be the largest economy in the world by next 20 years surpassing United States (UN Report 2007). China has become the manufacturing and investment hub for many MNCs. Despite huge success for most of the MNCs, many already failed in doing business in China due to their management’s inability to manage their human resources appropriately. Taking the Chinese lead like the tiger economies in Asia, Bangladesh is also emerging as a dynamic and significant economic player in South Asia. Bangladesh is one of the pioneers in the region for economic liberalization. It has adopted the best policies of South Asia to attract Foreign Direct Investment (FDI). Doing business in Bangladesh is much easier than most of the developing countries. A recent report entitled “Doing Business in 2007: Creating Jobs” published jointly by World Bank and IFC placed Bangladesh in 68th position in terms of easy of doing business among 175 countries (World Bank, 2007). This places Bangladesh ahead of other countries in the region such as India (88th) and China (128th). In 2005 total FDI inflow into Bangladesh increased...
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...TERM PAPER MARKETTING PLANNING OF AHSANULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY TERM PAPER MARKETING PLANNIG OF NESTLE Submitted To: Prof. Sirajuddaula Shaheen Dean, Faculty of Business & Social Science Submitted By: Jesmin Akter Juthi (ID no. 10.01.02.020) Farah Tasneem (ID no. 10.01.02.023) Sharika Nahid (ID no. 10.01.02.039) Date of Submission:02 .02.2012 2nd Feb, 2012 Prof. Sirajuddaula Shaheen Dean, Faculty of Business and Social Sciences Ahsanullah University of Science and Technology. Dear Sir, I would like to thank you for giving us a term paper to prepare a realistic paper work about Marketing Plan of an organization and we chose Nestle. Without your help and advice it was quite impossible for us to prepare this term Paper. Your help and advice make us work much easier. While preparing this term Paper we got to know various things of the marketing plan of an organization which have increased our analytical skills. Though, as a member of group, I’m proud to say that our term Paper is a result of team work and we are really grateful...
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...GLOBALIZATION Globalization is the increasing integration of different national economies into one global market economy. It alters competitiveness conditions with the arrival of new players on the global scene and causes traditional roles to be redefined. GLOBALIZATION AS A GLOBAL TREND What seems to be a novelty is, in fact, a series of changes related primarily to the gradual removal of trade barriers, financial market deregulation, the communication technology revolution, and the impact of a more informed society. The causes of the current globalization wave include: • Technical and scientific progress, especially developments in the telecommunications sector and the communications sector as a whole. • Widespread transport use on an international scale. • A strong increase in demand for goods and services, resulting from a wealthier population and greater life expectancy. THE DIMENSIONS OF GLOBALIZATION Globalization is far from being one-dimensional. Economically, the primary effects of globalization are seen in the reduction of protectionist policies, the liberalization of international economic transactions, and the expansion of Foreign Direct Investment (FDI). Technological advances contribute decisively to productivity improvement, economic growth, and international trade. From a political perspective, one of the consequences of globalization is the loss of the countries’ independence on certain issues in that international decisions are directly filtered...
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...of human intellectual achievement. Culture is like mental software and it has been defined as “the collective programming of the mind that distinguishes the members of one group or category of people from others” Geert Hofstede, (2009). Culture diversity and multiculturalism are the problems faced by business firms who tried to do business globally. Cultural diversity related to variety of human societies like dress, language, traditions and cultures on a particular region or particular part of the world or as a whole, while multiculturalism with organizational promotion of multiple cultures. Multiple cultures mean giving respect to different types of culture at same time. All the aspects regarding the culture have to be considered when a concern is going to launch its products globally. So in the case of international business, understanding culture of different countries is important because then only a company can put forward its globalization strategies, marketing strategies as well as organization structure. Without proper foundation a company can’t keep moving globally and launch products since cultural world operates in its own internal dynamic, its own principles and its own law-written and unwritten. Understand words, material things and behaviour since culture is communication. Understanding the VINEETH KAKKANATTU AYYAPPAN: 000697414 4 cultural differences is not an easy purpose because each country has its own hidden code of behaviour since it is...
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...GREEN BANKING AND ITS PRACTICES IN BANGLADESH Submitted to: Mrs.Dipannita Battacharjee Assistant Professor Department of Marketing Studies University of Chittagong Submitted By: M.Ariful Aziz Kanon 4th Year, BBA (Hons.) ID-07304020 Session: 2006-2007 Department of Marketing Studies University of Chittagong. Date of Submission: …… July 2012 Introduction: Green Banking is no more new concept in today`s world.The concept of Green is to minimize environmental degradation and making this planet habitable and its being used in Banking sector which is presently known as Green Banking.The concept of Green Banking was developed in the western countries. Green Banking is a general term, which can cover a multitude of areas from a bank being environmentally friendly to how and also where their money is invested. Green Banking refers and emphases on environmental-friendly practices and reducing carbon footprint from banking activities. A green bank is a bank that promotes environmental and social responsibility but operates as a traditional community bank and provides excellent services to investors and clients. Its progressive approach to the community and the earth makes it different from the crowd. A green bank is also called ethical bank, environmentally responsible bank, socially responsible bank, or a sustainable bank, and is expected to consider all the social and environmental factors. These banks are like usual...
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...way consumers shop and buys goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Companies also use the Internet to convey, communicate and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. Although most of the revenue of online transactions comes from business-to-business commerce, the practitioners of business-to-consumer commerce should not lose confidence. It has been more than a decade since business-to-consumer E-commerce first evolved. Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the development of E-retailing, researchers continue to explain E-consumers’ behavior from different perspectives. Many of their studies have...
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