...BURTON SNOWBOARDS Quick Facts The Early Years Founded by Jake Burton in 1977, Burton Snowboards was the world’s first snowboard factory. In the early years, the business was based out of Jake’s Vermont farm and he delivered boards out of his station wagon. About Jake Jake Burton has dedicated the past 26 years of his life to snowboarding. Through the years, he has played a vital role in transitioning snowboarding from a backyard hobby to a world-class sport. Founder and owner of Burton Snowboards, Jake is Burton’s most avid product tester and strives to snowboard over 100 days per year. The Industry Leader Burton Snowboards has led the snowboard industry since its inception. With headquarters in Burlington Vermont and offices in Innsbruck, Austria and Tokyo, Japan, Burton is solely dedicated to making the best snowboarding equipment on the planet. Burton’s primary business continues to be wholesale, driven by independent Burton reps who distribute Burton product to authorized specialty retailers throughout the world. There are approximately 4,348 specialty retail shops globally that carry Burton products – 1,563 in the U.S., 451 in Canada, 1,629 in Europe and 705 in Japan. Owned by Jake Burton Snowboards is a privately held company owned by Jake Burton himself. Because it is privately owned, Burton does not release financial information. World’s Top Pro Riders Burton supports a team of many of the world’s best snowboarders. From halfpipes and rail jams...
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...to come and think winter is boring, I can recommend something exciting to do at this time of the year. Snowboarding is one of the most exciting extreme sports practiced during winter. There are different ways to practice this sport. It is quite similar to skateboarding and surfing. On this sport, your feet are attached to a board using special boots and bindings. There are many ski resorts where you can practice it. It consists of going to the top of the mountain and start descending on the slopes when they are covered in snow. You should start snowboarding because it is fun to learn new trick, a great way to exercise in the winter, and a relaxing sport. MacArthur ( 2010) tells us that snowboarding started a long time ago in 1965, by Sherman Poppen, when he was watching his daughter slide in the snow. Sherman invented the board by putting together two skis and a rope so his daughter would be able to give the board some direction. His wife named the board “snurfer” by putting together two words snow and surf. Later in 1977 Jake Burton decided to make some improvements to the board. He tried different materials. Until getting to the board that looks like the ones we have now. Later this sport was introduced in the Olympic Games. Then it started to become more popular. It was fall of 2008 when I came to Utah. The winter was coming. I was excited to go to try snowboarding. I was watching videos on the internet to learn how to snowboard. November is when the ski resorts usually...
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...Snurfing Snurfing or what is now called Snowboarding is a very popular sport with all ages and both genders. There are many different ways to snowboard and there are different types of snowboards. The most common way to ride the snowboard is freeride and the majority of people ride snowboards regular, but some ride goofy. Learning the basic concepts of snowboarding usually takes a person three days, but to actually get good at it takes years of practice. The best thing about snowboarding is the feeling of elation you get while gliding down the trails. You feel so free, the spray of snow behind you as you go, the sound the edge of you board makes when it hits ice and the rush of adrenaline when airborne. There is nothing better than being the first on a trail after a big snowstorm because snowboarding is the best in fresh powder. There is nothing like being the first to make your mark on a trail. The history of snowboarding officially begins with a quick appearance of a snowboard-like invention by M.J. Burchett in 1929, and was not seen again until 1965, with the invention of the snurfer. Sherman Poppens was its creator, who was a chemical gases engineer in Muskegon, Michigan. Poppen’s wife was the one who came up with the name “Snurfer”. She called it that because it was a contraction of “snow surfer” (Dennis). The snurfer was a wooden plank with a string attached to the front for control. He had originally created the snurfer as a toy for his daughter, and soon after...
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...the best snowboarding equipment on the planet. Burton’s passion is snowboarding, evident by their commitment to involve riders in every step of the product development process. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton has lead the snowboard industry for 26 years. By supporting a Global Team of the world’s top riders, Burton Snowboards has fueled the growth of snowboarding worldwide. Their support and development of successful programs like Learn To Ride (LTR), The Chill Foundation, Free the Snow and the US Open Snowboarding Championships has also contributed to snowboarding’s tremendous growth and exposure over the years. Jake Burton, founder and owner of Burton Snowboards, has dedicated the past 26 years of his life to snowboarding. In 1977, Jake founded Burton Snowboards in South Londonderry, Vermont. Through the years, he’s played a vital role in transitioning snowboarding from a backyard hobby to a world-class sport. Deemed the ‘Pioneer of Snowboarding’, Jake just sees himself as someone who loves to ride. Just like everybody else who works at Burton, Jake comes to the office, snowboards as much as possible and brings his dog to work if he feels like it. Burton employees play hard and work even harder. Working for Burton is a 24/7 job – you work and live snowboarding everyday, before work, after work, on the weekends and during many late nights at the office. Working long hours during snowboarding season...
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...learning process begins. As a newborn baby, we slowly learn and adapt in order to survive in a new environment which is unlike that of our mothers wombs, our first environment in which we first grew, adapted to and developed in. The home environment parents and siblings play a huge role in determining personality. Influences from outside the family are also very important to the development of ones personality. But everything starts at home. One can't enjoy snowboarding or claim to like it, until one tries it, without the experience its impossible to say you enjoyed it. Correct? Or do you think its already embedded in you're genes that you'll like snowboarding. Unlikely right? Exactly, experiences and influences are what make us who we are. On the other hand think about it, what if you went snowboarding for the first time and broke your arm; deciding then that you hated snowboarding. Well then it couldn't have been embedded in your genes that you'd like it. Scientists make a good point about genes but I believe physical aspects come through genetics, but that personality development is shaped based solely on how a person has been nurtured through their lives. All children are bad at one time in their lives; consider this, a 4 year old girl throws a book at her brother, and is punished she is put in the corner. Of course she doesn't like being made to stay in the corner but she should be able to put two and two together and learn that throwing books is wrong...
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...lines you may think they mean the same thing but do they? Think about it, you were born into this world a tiny little baby with no ideas, or preferences, but as you grew you developed a personal identity, but did it really develop or was it in you to begin with. Such questions are what leads to the great debate of nature vs nurture. If you believe you were born already with a personality, then you take the side of nature. on the other hand if you believe that your personality developed based on influences in your life beginning when you were a child then you believe in nurture. Two totally different theories, both which are believed to make us who we are. Nature, the more scientific theory of the two, is the belief that hereditary traits found in our genes make us who we are, believable but not very convincing when we consider the theory of nurture. Human beings learn new things everyday, as soon as we come in to the world, our learning process begins. As a newborn baby, we slowly learn and adapt in order to survive in a new environment which is unlike that of our mothers wombs, our first environment in which we first grew, adapted to and developed in. The home environment parents and siblings play a huge role in determining personality. Influences from outside the family are also very important to the development of ones personality. But everything starts at home. One can't enjoy snowboarding or claim to like it, until one tries it, without the experience...
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...can do and what attire we have to wear in order to be comfortable. We can’t do all activities such as snowboarding or jet skiing all 365 days of the year, doing this in the wrong season would be uncomfortable and possibly unsafe. This is why our clothing must coordinate with the weather, if we wear the wrong clothing, our bodies can overheat or freeze in the wrong clothing. Both seasons have its own individual characteristics that change our environment, which then causes our choice of activity, attire, and our driving route to our destination to change in serveral ways. California doesn’t have incredibly high or low forecasts, but it can be hard to deal with in ways that affect our routes we take and timing to our destination. Why? The weather. On winter mornings, the gloomy, colder weather comes in causing drivers to spend time waiting for their windshield wipers and defrost system to melt the frozen ice. Specifically, the rainy, foggy weather can cause decreased vision making it difficult to drive. When it rains, people tend to drive even slower due to the slippery roads which then can pile up to a lot of traffic. The weather becomes a hassle to deal with as we try to drive safely and arrive quickly to our destination. Yet in the summer, people don’t have to worry about any of these obstacles, to battle the summer heat we just turn on the AC or roll our windows down. In fact, you can bike and walk to places instead of driving in the summer, but not in the cold months. Winter...
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...Table of Content: CE Mark Section: 3 The Instruction and Safety Manual: 5 Marketing in Japan: 9 Marketing in Europe: 11 CE Mark Section: CE Marking is the Symbol . (Wellkang Group) The letters “CE” are the abbreviation of the French phrase “Conformite Europeene”, this means European conformity. This term is in all official European Union documents. The main objectives of the CE Marking are to harmonize all varying national regulations for consumer and industrial products making a single market, also by having this create a cost savings for producers and enhance the safety of products for consumers. Now once you have the CE marking you are able to market to any country that uses it without further cost or legal issues. For any business in the USA a great place to start researching and preparing for the steps needed for CE marking is www.Export.gov (US government). We have attached a pamphlet from the site they created for US companies trying to sell in this market at the end of the report. Also, attached to the end of this report from the site is an example of a Declaration of Conformity, which we will go over later. When researching Hammerhead sleds and the problems you were having in this market, it became clear very early on that the major problem is the lack of CE Marking on your product. This is required on all Toys attempting to be sold in any of the EU countries. Sleds such as your product fall under the Toy Directive, which is Directive...
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...of the building and store is unknown and dependant on the buyer of the building or the New Sudbury location where competitor West 49 would be opening a store right across the street. Internal Perspectives Keeping the South End location, leads to an unknown future for the company. Will the new building owner want to renew the stores lease? Keeping the New Sudbury location open where competitor West 49 is moving in will affect store sales. Is it worth the risk to keep that location open? This store has been open at this location for 10 years and is well known by customers. St Marseille worries about the success of the New Sudbury location once West 49 opens and estimates that in fiscal year 2004 annual store sales at this location would total $350,000 and all other expenses would remain comparatively stable. External Perspectives The skateboarding and snowboarding business in Ontario has really grown. Skateboarding became a popular sport and by 2004 there were nine city skateboard parks and plans to construct three more in Sudbury. The city of London, Ontario has only four skateboard parks to serve a population of close to 350,000. By the growth of skateboard parks there is an opportunity for competition to move in as it is doing with the opening of West 49 at the New Sudbury shopping Center. There is other competition in Sudbury, Pinnacle Sports, however that store is known for its biking and...
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...lifestyle choices of some residents as well as the access to health care due to job opportunities. The purpose of this paper is to address some of the community concerns raised as well as narrowing down to one priority issue. Interventions, expected outcomes and supporting documentation will be presented. Three priority community health and safety concerns Three priority community health and safety concerns are: risk for increased substance abuse among young adults related to municipal legalization of marijuana, increased access to drugs and drug paraphernalia, and wide acceptance of drug usage; risk for severe injury/trauma of young adults related to age and young male demographic, participation in extreme sports (skiing, snowboarding), accepted culture of risky behaviors involving gravity and hard, fixed objects. And, after completing the assessment of the Summit Community Care Clinic, risk for ineffective management of therapeutic regimen among uninsured and under-insured residents related to the inability to afford healthcare and preventative care due to lack of insurance offered along with employment in many service/hospitality positions. Since the municipal legalization of marijuana possession in ??? by referendum vote, Breckenridge has become a destination for drug usage by adults of all ages. According to Paramedic Chambers of the Summit County Ambulance Service (personal communication 4/15/2011), “it’s [marijuana] use is much more out in the open...
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... 14. Wax a Snowboard 49. Re-grip Golf Clubs 15. Manicure 50. Origami 16. First Aid 17. Apply Cosmetics 18. Napkin Folding 19. Pack for a Vacation 20. Transfer your Videos to DVD 21. Aerobics or exercising 22. Remove Stains 23. Homemade Gift Wrapping 24. Karate or Martial Arts 25. Make Christmas Ornaments 26. Modeling 27. Bird Grooming 28. Gift Baskets 29. Magnets 30. Fishing Set-Ups 31. Cleaning Musical Instruments 32. Golfing 33. Setting up an Aquarium 34. Furniture refinishing 35. Bird Calling THE DEMONSTRATION SPEECH ASSIGNMENT 1. Purpose: To demonstrate something to your audience by making, doing, or repairing something. You will not simply inform us about something, but rather show us the entire process by actually doing it. 2. Developmental Skill: To gain experience speaking before a group, utilizing the correct outline format, supporting the main steps through demonstration, description, and explanation. In addition, provide specific reasons for doing something the way you do it. 3. Time: 4-6 minutes. Four point deduction for every thirty seconds short or over. 4. Grading: 200 total possible points. (Presentation-120...
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...• The Olympics have changed extremely since when they first started. The first Ancient Olympic Games were held in 776 B.C. They hold the Olympics every four years, but back in the day they held the Olympics in the same location every four years, unlike now they have a different location. The Olympics in the past lasted for about -10 days and were held in Athens, Greece. The Olympics in the past were held for religious matters and to honor the Greek God Zeus. During the Olympics the wars that would be going on would be suspended so that the soldiers could participate. The crazy thing is that only men were allowed to participate in the events and also only allowed to enter the arena. The arena was like a big open field with stadium bleachers...
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...If you have a profound love for snowboarding or skiing, or if you have been interested in either of those activities for some time, there's no reason why you shouldn't make heli-skiing your new year's resolution. Unlike tradional snowbaording or skiing, heli-skiing contains no lift lines, or lifts at all. As such, by partaking in heliskiing, you would essentially elimnate the need to sit on frigid cold chairlift rides, as a helicoptort takes you from ground to the top in a matter of minutes, all while you get the oppurnity to expereince the sort of views that people usually pay hundreds of dollars to see, on sightseeing tours. Why British Columbia Is Prime Real Estate For Heli-Skiing The geogrpahic location in British Columbia, makes it...
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...ESPN X Games: Commercialized Extreme Sports for the Masses SMGT 798 Allison Renard A Paper Presented to the faculty of Lasell College in Partial Fulfillment of the requirement of the Degree Master of Science in Management. ABSTRACT For years, extreme sports had little to nothing in common with each other except for high risk, and an appeal to women and men from the ages of 12 to 34. Entertainment Sports Programming Network (ESPN), realizing this age group was a prime viewing audience, brought together several extreme sports and created yet another commercialized sporting spectacle. Since 1995, this television network has produced the Summer X Games. After these summer productions proved to be successful television and live spectator events, ESPN expanded into the winter extreme sports. The Winter X Games have been produced since 1997. This paper, which commences with the rise of extreme sports, is an historical and sociological analysis of the creation and growth of the ESPN X Games. While these commercialized adventure and extreme sporting events have had some obvious growing pains, both the Summer and Winter X Games have grown into events, which annually attract thousands of spectators and viewers while offering fame and a few dollars to their participants. INTRODUCTION One need only take a quick glance at the daily news to discover that society in general is still in a state of constant change (Leonard, 1993). In the United States, this is especially true...
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...CHAPTER 3: REVIEW QUESTIONS RQ1. Promoting products on the Web is different from using media promotion or personal contact. Assume that you want to explain these differences to a person who is planning to open a Web site that will sell snowboarding vacation packages. Write one paragraph about each approach (mass, media, personal contact, and the Web). In each paragraph, explain the advantages and disadvantages of the approach for the snowboarding vacation package Web business. Answer: In the personal contact model, the firm’s employees individually search for, qualify, and contact potential customers. This professional contact approach to identifying and reaching customers is sometimes called prospecting. In the mass media approach, firms prepare advertising and promotional materials about the firm and its product or services. They then deliver these messages to potential customers by broadcasting them on television or radio, printing them in newspaper or magazines, posting them on highway billboards, or mailing them. The Web gives you flexibility to use a one to one model (as in the personal contact model0 in which you communicate over the Web with an individual working for the seller, or engage in many to many communications with other potential buyers. The defining characteristic of a product information search on the Web is that the buyer actively participates in the search and controls the length, depth, and scope of the search. RQ2. In two paragraphs, explain why...
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