CHAPTER 1
THE PROBLEM AND ITS SETTING
INTRODUCTION
Nowadays, the way many people interact with each other changed because of technology. In what ways has technology affected the types of relationships people make? Has this become a positive or negative development? It is true that nowadays technology rules the world. Undoubtedly, human interaction has been influenced through introduction of new technological devices. Obviously, there are positive and negative impacts on people communication that technology is responsible for. First of all, absolute advantage is that technology makes the world move faster. To support, speed of daily business interactions increasing all the time. Internet, mobile phones, online conferences significantly saves time on solving any business issues such as contract agreement, recruitment procedures or client attraction. Introduction of new software or modified machines boosts volumes of production as well as it saves time. Moreover, technology overcomes distance obstacle tremendously. For instance, use of mobile phones, internet provides people with the opportunity to find new friends all over the world, without leaving own apartment and stay connected with relatives while studying or working abroad. On the other hand, introduction and popularity of new technological devices may have harmful impact on human interaction. It is mentioned that people prefer spending their time using personal gadgets over real face to face communication. This problem has already become global issue. Many governmental bodies introduce social advertising campaign in order to attract attention to the problem of declining rate of face-to-face communication. Additionally, it is known that more and more people at work are now being replaced by machines. As a result working environment of a regular employee is changed, and common area of interaction is limited to