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Failure Analysis/ Change Strategy

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Failure Analysis/ Change Strategy Danyel Spencer
LDR/531
May 12, 2014
Mr. Ricky Owen

Failure Analysis/ Change Strategy
The organizational behavior basically predicted the failure of the Movie Gallery Corporation. The company begins operation in Dothan, Alabama with one store and quickly grew to five stores within the next few years. The company then embarks in diversifying their business by selling franchise rights. In the new found success the company decided to buy back these franchise stores to continue the growth of the company. The organization behavior identity became one of growth without the market research and development that would have provided them with the information that would have assist them in their continue desire to grow. The company continued to acquire other video chains and opening new stores, when their focus should have been on the changing market environment. The leadership failure to monitor the evolution of the market and poor organizational strategic planning, force the company to encounter financial difficulties.
In September of 2007 Movie Gallery had to close five hundred and twenty stores, which they had four thousand and five hundred stores at the time. Within a month of the closing of the five hundred stores the company filed for chapter eleven bankruptcy protections under the United States Bankruptcy Code. (Wikipedia, 2014). Stock prices drop to all time lows which unfortunately lead to the company being liquidated to settle claims in 2010.
In comparison Red Box Video Company in conjunction with Mc Donald Venture, LLC in 2002 market the first video rental in a box. The company research and development team utilize this partnership by first putting the boxes in several McDonald stores to gain data that would be later used to further develop this product.
The initial strategy enables the company to save enormous amounts

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