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Fall of a Major Icon

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Running head: THE RISE AND FALL OF A MAJOR ICON 1

The Rise and Fall of a Major Icon
OL 500 - Q4586
Dawn Foens

Abstract Companies rise and fall what makes and breaks them. How does this happen? During these ever changing times many corporations could fall short of adapting to change. This could lead to the destruction of their existence. We will take a look into a major icon of the twentieth century Blockbuster Video. We are going to take a look into the company to show how it changed the way we watched movies and the challenges the company faced over the years. What changes could have been made to save the icon? Did the company evolve with technology? What eventually brought it to its knees?

Introduction
Nothing to do on a Friday or Saturday night “let’s rent a movie someone says” they all jump in the car and go to the nearest corner where they are sure to find a Blockbuster Video store. Blockbuster Video was the largest movie rental company in the nation. Movies ranged in price from $1.99 to $4.00 the older the movie the cheaper the price. In order to rent movies you had to complete an application and open a membership based on your criteria you were allowed to rent a certain number of movies at a time. The normal limit was 3 at a time. The rental was for a day. Be aware if you rented all three and did not return them the next day you were charged another days rent. The price would be incurred the next time you rented a movie. Blockbuster was raking in the money. Consumers had great intentions and wanted to watch anything they could get their hands on. Fees were being charged through the roof. Blockbuster was at the top of its class. They had great prices, good customer service, numerous copies available to rent, and an abundant selection of different types of movies from new releases to classics. Blockbuster Video was the

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