...Name: Pham Thuy Linh - FB4A Market segmentation case study “SILVERJET – A fallen star” Market segmentation is one of significant tools in business which divides consumers into groups based on common needs; it not only brings a number of benefits to both the consumer and the organization but also causes the failure of organization. SilverJet is a typical example; it was found by Lawrence Hunt in 2006 and bankrupted in 2008. Even though it gained some achievements, it was ended because of some serious mistakes. Before explaining about the reasons of failure of SilverJet, we should know about the segmentation bases used by airline and SilverJet, and the importance of carbon offset fee added to the ticket price. There are four types of market segmentation: geographic, demographic, and psychographic and behavior. Nowadays, the airlines do not segment anymore on geographic, but on demographic, psychographic and behavior criteria. (1) The airlines divide first their customers with variables such as age, income, social class and life style. Those are variables that consumer wants, preferences and usage rates are often associated with. Demographic variables are popular for segmenting market because they are common and easily identified consumer characteristics. Further segmentation could be done through various behavior criteria such as purpose of travel, price and time, service orientation. Thus, the better an airline does the segmentation the...
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...workplace increases not only as the result of emigrations, but also as a significant expansion of globalization in the market place. These moves allow companies to identify, recruit, and train professionals from a diverse blend of backgrounds, cultures, and styles. Peter Senge in “The Fifth Discipline” states that only learning organizations can sustain in a high level in this highly competitive world. Today’s leaders who work in the global business must create and force the need for change. The task is not to eliminate tension associated with this process, but rather minimize its effects. This paper addresses the subject of diversity. The purpose of this paper is to provide an objective reflection of existing conditions at The Fallen Branch Studio where diversity has made significant improvements in the company’s condition. Diversity Strategy for My Organization The United States of America is the most diverse country in the world. For this reason, diversity is discussed more here then it is in the Europe. Diversity presents both challenges and opportunities for all organizations to compete for an advantage in the global marketplace. Every company looks at diversity from a different perspective. People usually associate diversity with things that they see on the surface such as age, race, ethnicity, language, religion, or sex. However, diversity also includes beliefs, values, viewpoints and ways of behaving. Diversity is not just about differences, it is also...
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...DEMO LESSON Lesson Plan in Language in Literature II Afro-Asian Literature I. Subject Matter: Vietnam Legacy Reference: Language in Literature Afro-Asian Literature (p. 156) Materials: illustration boards, Multimedia materials Time Frame: 2 Meetings II. Objectives A. Generate responses to a question the poem asks about giving tributes to fallen soldiers B. Identify imageries in the poem C. Demonstrate comprehension on the poem by giving accurate answers to questions D. Enumerate ways how they can promote peace in their own little ways as students. III. Lesson Proper A. Introduction 1. Through a DLP, show pictures of soldiers. Let students verbalize their ideas about the pictures. 2. Inform them that they are about to read a poem about soldiers. 3. Post the following question to be answered towards the end of the lesson: What is the best way to remember those who fought in a war for freedom? B. Interaction 4. Let students read the poem silently, then let them read it aloud in chorus with the poem projected through DLP. 5. Instruct them to locate the following unfamiliar words on the poem, then give their definitions: * Granite- a very hard rock used in building * Engraved- carved into a block or surface * Relive- To undergo or experience again, especially in the imagination. * Laureate- a person who has been honored for achieving distinction in a particular field or with a particular award...
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...The town of Hammond, Connecticut declared towering pines a wilderness preserve in 1968. At one time, towering pines was a beautiful two hundred acre wilderness preserve. It was home too many 250 year old White Pine trees, dating back too the 18th century. The trees stood up too 150 ft. tall with walking trails laid out for tourists and residential people. The trees also stood as a scientist resource for Botanists and science students. When Towering Pines Charter was written in 1968, it stated: WHEREAS the residents of Hammond, Connecticut, have enjoyed the beauty and quiet of the area commonly called “Towering Pines” since the town’s establishment in 1814: WHEREAS: Towering Pines” has serves these same residents of Hammond as an important educational resource; WHEREAS “Towering Pines” has been Recognized as ecologically significant by respected authorities: WHEREAS on this day we celebrate not only our freedom as Americans but also those recourses hat renew us and thereby support our freedom; We, the residents of Hammond, Connecticut, Hereby decree “Towering Pines” a wilderness preserve to be maintained by ourselves, and not to be changed or altered by human hands, excepting the work necessary to the maintenance of its health and continued value.( 1968 Charter) After reading all of this it failed to mention on thing. It did not mention what should happen if the forest is destroyed because of a natural disaster. Before I finished reading all the interviews and content on “Towering...
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... St. Peregrine “Don’t worry about your life, and don’t worry about tomorrow. For tomorrow will bring worries of its own.” This quote by Christ in Matthew 6:34 models Saint Peregrine’s life of service and compassion. St. Peregrine is a model of love because he fervently prayed to God after becoming a priest. He is also a model of trust because he trusted in God no matter what happened to him. St. Peregrine is a good example for young people. St. Peregrine was born in the thirteenth century. He lived from 1260-1345 in Forli, Italy. His name in Italian, Pellegrino, means pilgrim. When he was young, he was deeply involved in politics. When he was 18, he slapped St. Phillip Benizi in the face because he didn’t like his message. In deep regret over what he had done, he had a change of heart and became a devoted Christian. During this time Peregrine began praying often to Mary for salvation and salvation. Sirach 51:13-26 describes his vision because it is a passage on wisdom. He joined the Servites in 1290 when he was thirty years old in Siena, Italy, after Mary had told him to do so in a vision. The story of the prodigal son in Luke 15: 32 says “‘But we had to celebrate and be glad, because this brother of yours was dead and is alive again; he was lost and is found.’” This describes St. Peregrine’s return to God. When St. Peregrine was sixty years old, in 1325, he developed cancer in his right leg and foot. He suffered for years before he decided to cut it off. The night before...
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...in the world, the one being the source of all good, the other the source of all evil.”1 Kuhn further describes the universe as the battle ground for these equally opposing forces and identifies them as light and darkness. In this definition we see God being light and Satan being darkness as equal forces in eternal hostile battle. This form of dualism is in contradiction as to what Scripture teaches. Scripture starts with God creating not only the earth but the heavens as well. (Gen.1:1) In the book of Genesis we see God as the creator of all. In the ending of Scripture God claims victory over Satan and Satan is cast into the lake fire to suffer eternal torment.(Rev. 20:10). In Isaiah 14:12-14, the prophet addresses Satan as the one fallen from heaven and cast down to earth for his prideful sins against God. In Ezekiel 28: 12-17 God addresses Satan as the King of Tyre, through the prophet Ezekiel. He addresses him as having been an anointed guardian cherub. God says “for so I ordained you.” (vs 14). “You were the model of perfection,”(vs _____________________________________________________________________________________________________________________1H.B. Kuhn, “Dualism.” Evangelical Dictionary of Theology: 2nd Edition, ed. Walter Elwell, [Grand Rapids, MI, Baker Publishing Group, 2001] 357 12).Verse 13 starts by saying “you were in Eden the garden of God”, followed by a description of...
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...associated with wealth, good looks, a nice body or some physical characteristic that is attractive. From the minute you turn on your TV you see into a world that admires fame and wealth. Commercials portray a picture of sexy men and women with big smiles on their faces living it up. Billboards throughout any city I have ever passed through have attractive people on them in hopes that their “beauty” will gain your attention long enough to read what they are selling. Is this the true beauty that brings happiness to people? As a society we have become so superficial that we forget about what really matters, the beauty that people possess on the inside. The story “A very Old Man with Enormous Wings” by Gabriel Garcia Marquez depicts a story of a fallen angel that is molting, ugly, burdensome, and considered a circus freak. However, the deeper you read into the story you soon began to realize that this anomaly of nature is there for a reason. He was Pelayo and Elisenda’s child’s guardian angel that they assumed was there to take their child. “Frightened by the nightmare, Pelayo ran to get Elisenda, his wife, who was putting compresses on the sick child.” “He’s an angel,” she told them. “He must have been coming for the child but the poor fellow is so old that the rain knocked him down.” Garcia wrote (2013). However, as you continue to read into the story you see that the angel’s inner beauty is that of protection and distraction over the child. Sickness can affect anyone and even with...
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...With its exemplary cinematography, distinctly bold colour palette and unique sound design, Wong Kar Wai’s ‘Chungking express’ (1994) possesses some of the most evocative and powerful imagery in modern cinema. One of the most dynamic shots, lasting just thirteen-seconds, 29 minutes into the story is of a mysterious woman in a blonde wig (Blondie), played by Brigitte Lin. The character is shown via a mirrors reflection as she looks up at the ceiling, speculating on human behaviour. It’s interesting to note that the subject has been shot from above. Not only does this reiterate her position of vulnerability, make us focus on the dialogue but also gives us the impression that in her state of depression she will be swallowed up by the frenetic pace and lifestyle of Hong Kong. While Blondie is narrating, the camera slowly eases into the subject, but comes to a halt before we get a clear close-up shot of her face. It’s almost as if the director has nearly allowed us to finally connect with this recluse but then terminates the intimacy. It reveals a lot about her character. She is cold, aloof and taciturn. This is the point where she exhibits some of her opinions and feelings which is why we get the zoom up. She is in her most vulnerable state of the film. The fact that she is so prominent within the frame demonstrates that this is the closest we have been to Blondie. However, the cameras movement ceases before a more detailed shot is included which is frustrating for the audience...
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...zimba was living with his brother at his father house one dy when his parents were aeay he decided to have a party with his buddy lino .so thett night they went out spend some money took out the car n emptied the alcohol caabinet . when he woke up the next morning at his hous evereything was gone his father 3 ars and the house was a mess futhermore buddy was nowhere to be found . zimba father s came back shottly later and a big argument ensued which resulted in him and his brother getting kicked out . when zimba and his rother left the house he decided to go to lino house to find out what happeed .once theu got there lino said he disnt know that he got drunk or drugged but was in no way responsible and tat he was a victim too in this whole ordeal .they decided to find some kind of way to retrieve the property that was taken so they all got into manu s car who zimba brother with lino and find out .along the way zimba got upset at lino blaming the whole ordeal on him n proceeded aat hitting him up repeatedly it was a very tense ride . zimba finally decided to go talk to his older brothers yves and michelle who didn leave to far from their locations as they got there .yves and michelle were entertaining two womens zimba proceeded to tell them the story and as that was going on michel gf received a call from there father rlaying to him what had happened yves got mad and out of nowhere satrted beating on lino who ran out the house .after yves came back zimba his brother and the girls...
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...Transformers is a 2007 American science fiction action film based on the Transformers toy line. The film, which combines computer animation with live-action, is directed by Michael Bay, with Steven Spielberg serving as executive producer. It is the first installment of the live-action Transformers film series. It stars Shia LaBeouf as Sam Witwicky, a teenager who gets caught up in a war between the heroic Autobots and the villainous Decepticons, two factions of alien robots who can disguise themselves by transforming into everyday machinery, primarily vehicles. The Autobots intend to use the AllSpark, the object that created their robotic race, in an attempt to rebuild Cybertron and end the war while the Decepticons desire control of the AllSpark with the intention of using it to build an army by giving life to the machines of Earth. Tyrese Gibson, Josh Duhamel, Anthony Anderson, Megan Fox, Rachael Taylor, John Turturro, and Jon Voight also star while voice actors Peter Cullen and Hugo Weaving voice Optimus Prime and Megatron respectively. The film was produced by Don Murphy and Tom DeSanto. They developed the project in 2003, and DeSanto wrote a treatment. Steven Spielberg came on board the following year, hiring Roberto Orci and Alex Kurtzman to write the screenplay. The U.S. Armed Forces and General Motors (GM) loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Hasbro organized an enormous promotional...
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...an elaborate explanation of the birth of a star stretched out into an array of words. The "Red Giant"a dying star in it's last stages of evolution, Is the star that will soon be replaced towards the end of the poem concluding a new star. The title Super Nova meaning a star is born contributes to the readers understanding because it is the "symbol" Object or action that means more than it's literally meaning, of the poem and the whole meaning of it really. The author Udiah I don't think is speaking directly, I think the poem is in third person and he makes it seem as if the planets are telling the story themselves or some foreign force. The situation in the poem is the amount of force in outer space that it takes for an old star to die and new one to come about. Although the poem is very vast and interesting there are some references that need explaining such as how the birth of a star happens exactly, I don't think an average reader would understand necessarily the science behind it. Some of the words I looked up helped me find better meaning in the poem, Nuclear Fission a nuclear reaction of a radioactive decay process in which the nucleus of a particle splits into smaller parts. This particular word is used at the beginning of the poem, means to me that the red giant has exhausted it's supply of hydrogen and can no longer hold it all in anymore, there forth letting go. The poem develops on an Idea, an idea of a new born star. I think that Udiah must have some interest...
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...“Star Light, Star Bright, Where are you now?” As I was reading the article, I was surprised to know that there was such thing as “light pollution”. It was rare for me to hear this kind of pollution. The cause of this kind of pollution is too much light directed toward the sky. I even wonder at times when I look up unto the skies and see no stars at all. I didn’t realize that this was because of light pollution. It was because of this article that I’ve learned a lot about light pollution. The presence of light pollution makes it impossible for us to see the stars, because there are way too many artificial lights that brighten up the night. Few of the causes of light pollution are: bright lights from homes and buildings, light from vehicles, street light that have a shape of a cylinder, and billboards lit form the bottom. Starless nights may not be a big problem for us, ordinary people, but for astronomers who study the heavenly bodies, this is already a huge problem. Even with the use of telescopes, the glare of the light may still affect their observations which results into inaccurate results. Astronomers are not the only ones affected by this pollution. Even the nocturnal animals are affected too. Light pollution could ruin their natural habitat and overall behavior. There are ways to reduce the effect of light pollution, and this is through the use of: Light with timers, Motion-sensor lighting, and Full...
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...Universe Works In this video, we were treated to a visionary description of how the solar system and planets were formed. The producer and director of this feature did an excellent job in explaining and depicting the theory of how our solar system was formed billions of years ago. As an amateur astronomer, I truly appreciated the detailed facts because they were easy to follow; there was not a lot of scientific mumbo-jumbo that only astronomy professionals could understand. My favorite element about this documentary was that there was such detail and color in the graphics that I felt like I was actually in space, close enough to the stars and planets. The images of the Eagle nebula and the Horse head nebula were remarkable; the image from the Hubble telescope of the Orion nebula with the spinning disk of dust and debris spinning around a young star was so extraordinary. It blew my mind how that tiny image was indicating that a solar system was being born. The only thing that left me a little perturbed was the narrative about how eventually Earth will collide with another planet and it will be the end of humankind as we know it. I understand that it is a cycle and obviously our solar system was created by the resulting violent chaos from billions of year ago, so it is likely that in the future, Earth will be destroyed in the same way. It was just a little scary and depressing to hear that in the film and then see a powerful simulation of a planet crashing into Earth. However...
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...brightest appearing stars in the sky would give you a biased luminosity scale and an unrepresentative sample of stars. -The stellar parallax measures the relative distances from stars to different positions of the Earth in order to measure luminosity. It is done by using distant stars as a fixed reference system so that if a star is observed in respect to the distant stars today, and then measured again in six months, a small shift in movement will be recorded. It is absolutely necessary for there to be “distant stars” or less bright stars as a frame of reference otherwise the angle measurements would have nothing to compare against. Thus, it creates a biased scale of recorded luminosity. 2. Explain the overall concept of pressure support (against gravity) in stars and why stars are unstable if they are not generating energy in their cores. -The concept of pressure support can be explained through the internal gas pressure. The internal gas pressure is attempting to expand and dissipate our ball of gas, while the self-gravity of the gas (due to its mass) is trying to collapse the ball. As the gas gets hotter, the internal gas pressure increases. Then, it reaches a point of stabilization between gravity and pressure support. -Stars are unstable if they are not generating energy in their cores because the energy generation prevents the collapse of the star. Energy generation is occurring in its core, and this provides gas pressure which prevents collapse of the star. Thus, if the...
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...a fairly ordinary but large star. b. The Sun is the focal point of our solar system, because all of the planets orbit the Sun. 2) What is our Milky Way galaxy and the sun’s position in it? a. The Milky Way galaxy is where our solar system is located in the universe. b. The Milky Way galaxy is home to over 100 billion stars and the Sun is one of those stars. 3) What is the Big Bang and what does it say about the age of the universe? a. The Big Bang is when the universe began. b. The Big Bang is thought to have happened about 14 billion years ago. 4) What is meant by the phase “looking out in the universe is looking back in time?” a. When viewing the universe we see a vast amount of stars. b. The light from stars must travel great distances to reach us, and these distances take years. c. So when we see a star we are seeing the star as it was when the light first started traveling. b. Where are we in the universe? 1) What is Earth’s place in the solar system? a. The Earth is our home. b. The Earth is the only planet known to sustain human life. 2) How close are the nearest stars to the Sun as compared to the distance between the Sun and the Earth? 3) How large is our Milky Way galaxy? a. The Milky Way galaxy is home to our solar system. b. The Milky Way galaxy has a 100,000 light-year diameter. 4) How many stars are estimated to exist in our galaxy? a. There are roughly 100 billion stars in the Milky Way Galaxy. b. So many stars that it would take someone’s...
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