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Fallon Company Case 4

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Submitted By zkestner
Words 3507
Pages 15
Fallon Ad Agency
Action Marketing Plan

MKTG 346

Jessie Peterson
Toby Bohlke
Elizabeth Egstad
Zack Kestner
Laura Olson
Table of Contents

Executive Summary…………………………………………………………………….…pg.3

Vision……………………………………………………………………………………………pg.3

Positioning Statement……………………………………………………………………pg.3

Primary Goal………………………………………………………….…………………...…pg.3

Primary Objective………………………………………………………………………….pg.3

Secondary Objectives………………………………………………………………….…pg.3

Market Analysis………………………………………………………………………….pg.3-5

Competitor Analysis………………………………………………………………...…pg.5-6

Environment……………………………………………………………………………...pg.6-8

Strategic Initiatives

Tactics

Financials

Timeline

Bibliography

Executive Summary

Individual

Vision

Fallon Ad Agency is dedicated to serving its clients with creative solutions and innovative ideas through intensity, integrity and intelligence.

Positioning Statement

To businesses and companies that have a large advertising budget, Fallon Ad Agency offers creative marketing and advertising techniques for the evolving digital media marketplace, that provide products and services that benefit our clients.

Primary Goal

Fallon Ad Agency’s primary goal is to be established as the top company for providing clients with the most effective marketing and advertising ideas.

Primary Objective

Fallon Ad Agency’s primary objective is to reach our clients through effective promotions and therefore increasing revenue by 5% by the end of year one.

Secondary Objectives

Fallon Ad Agency’s secondary objectives are to cut operating costs by 5% by the end of year one, obtain a competitive place in the market, and maintain friendly relations with our clients by satisfying them with effective marketing solutions.

Market Analysis

Fallon has a worldwide market that is not exclusive to the U.S. Fallon established

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