Premium Essay

Famous Amos

In: Business and Management

Submitted By charlottetachu
Words 583
Pages 3
Famous Amos, a name that has been around for numerous years; still maintain that quality and the relationship a business owner builds with its vendors, consumer’s, employees and other people make the difference to company product sales. I remember growing up with Famous Amos and during that time and now, “quality is everything” when it comes to business (Newsweek, n. d.). Therefore, marketers can ensure quality throughout the process of the marketing mix by identifying the best strategy or strategies that will allow them to satisfy the needs and wants of consumers. Marketers must develop a marketing strategy with clear objectives that will allow the company to “create a unique blend of the right product, sold at the right price, in the right place, using the most suitable methods of promotion” (BCS, n. d., para. 12). According to a business case study on Alidi, organizations can focus on “like products” of high quality, offer low prices compared to the competition without compromising quality, expand, use a combination of above and below –the-line promotions that focus on those liked brands with “liked brands and swap & save” type promotions (BCS, n. d., para. 6)..
Performing methods of this nature can help improve awareness, interest, and desire to get customers to purchase the product. Plus, marketers can utilize different pricing strategies such as strategic, competitive, and market penetration (BCS, n. d.). Different pricing strategies help the company remain competitive while delivering quality products. Taking into account the location (place) of the business, demographics of the area, store position, ease of access, parking spaces and public transit areas (BCS, n. d.).. Communication and market research can help the company monitor the environment; doing so allows the company to adapt to the many changes in consumer needs or desires (BCS, n. d.).

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