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Fantasy Essay

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Submitted By adil123
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Fantasy is a broad concept discussed for over many years. Many writers have tried to define fantasy according to different perspectives.
Fantasy is something which takes you into imaginative and supernatural world and allows anything to happen (JoAnn 2005).
Fantasy is a field involving and practiced in different media. It is greatly related to imagination and mythology ( Laetz & Johnston 2008).
The genre of fantasy is most widely used in arts and entertainment world where writers and art related persons us this concept to gather public interest. The Harry potter series is a good example where writer has use fantasy genre and gained huge success. Fantasy is a process which shows the thinking capability of person that how far he/she can think beyond the actual world. Fantasies lead to creative idea generations.
As successful in other walks of life, fantasy is widely used in business. Marketers usually use this concept of fantasy in their product promotions. The main motive is to seek maximum attention. The promotional campaigns and ads are designed in such a way that they take customer into an imaginative world. The customers impressed with promotional campaign tend to think that the product will give them ultimate comfort and is the best available solution to their needs. The fantasy campaigns go a step further and create artificial need by making a customer realize that his personality or surrounding will remain incomplete without this product.

This particular ad is a good example of fantasy. The ad targets youth by giving the impression that drinking red bull gives wings.

Similar is the case with this ad. The hypothesis presented in this ad is also fantasizing the product. If practiced by someone the consequences can be imagined.
The two ads discussed give a clear picture that how marketers use concept of fantasy and exaggeration in their promotional campaigns. The problem is not usage of fantastic idea but the problem lies in associated results to it. If an idea is too far from reality, it may appeal to many but ultimately has no practicality. The fantastic ideas used by marketers are very creative and appealing in nature but in some cases are far from reality and results in customer resentment as they don’t get what they were perceiving. So, fantasy should be used in marketing and promotions but it should be close to reality.

References:
JoAnn, V.K. 2005, "Fantasy", School Library Media Activites Monthly, vol. 21, no.7, pp. 38-39.
Laetz, B. & Johnston, J.J. 2008, "What is fantasy ", Philosophy and Literature, vol.32, no.1, pp. 161-172.

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