...Executive Summary This report aims to outline a marketing plan for the Lancefield & District Farmers Markets, as well as aid the integration of the four markets in the Macedon Ranges through the theory or marketing planning and implementation. Based on research conducted to establish segmentation and targeting approaches, SMART objectives and related strategies and tactics were estimated in order to maximise the potential of the organisation. A not for profit organisation in Victoria, Australia, The Lancefield market was established in 2003 and is accredited with the Victorian Farmers Market Association. Their aim is to provide fresh and quality seasonal produce and provide a relaxed, friendly environment where local farmers can sell their products direct to the consumer. Data for this report was collected from academic textbooks and journals, as well as online resources, consisting of articles, newspapers and websites. Our ideas and recommendations were based on research, theoretical knowledge and observation. Discoveries of factors critical to the success of this plan are outlined in the situation analysis which investigated the macro environment in which the Lancefield market operates, and identified issues most relevant to its future. An internal analysis was also conducted to determine strengths and weaknesses to be improved or used to the organisation's advantage. Other findings look at the competitive landscape of the industry and the current position, strategies...
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...Marketing Research Project 2015-2016 Study on mobile phones contribution in better agricultural decision making by Indian Farmers. Report Submitted By- ACKNOWLEDGEMENT We wish to express our sincere gratitude to Dr. Jogendra Kumar Nayak, Assistant Professor, for providing us opportunity to pursue work on the project “Study on mobile phones contribution in better agricultural decision making by Indian Farmers” and also for providing us with necessary facilities, freedom of thoughts and actions, and guidance for efficiently conducting our work. We sincerely thank our respondents and our colleagues from the course structure of Marketing Research and all other who were directly or indirectly involved in the project, for entrusting us with the project meanwhile mentoring and guiding us and helping us conduct our work with utmost proficiency. This project gave us an insight in the applications of mobile phones in providing best agro based information to our farmers. Through our study we came to the understanding that exploiting the technological advancements in the agriculture sector can help our producers to a great extent. Group 2|Page Contents ACKNOWLEDGEMENT ................................................................................................................................... 2 INTRODUCTION ............................................................................................................................................. 5 ...
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...1 Dhirubhai Ambani Institute of Information and Communication Technology Study the Supply Chain of Fruits and Vegetables of Reliance Fresh By Vishal K. Patel (201013015) 201013015@daiict.ac.in To Dr. Girja sharan 2 DECLARATION I VISHAL K PATEL, Post Graduate student of Information and Communication Technology in Agriculture and Rural Development 2010-11 batch, from Dhirubhai Ambani Institute of Information and Communication Technology (DA-IICT), Gandhinagar, Gujarat. Hereby declare that this project report titled, “Study the Supply Chain of Fruits and Vegetables of Reliance Fresh” is an original study and has been carried out by me as a part of winter project under the guidance of Mr. Mr. Shusilkumar singh (Project Director cum zonal head) in Reliance Fresh Ltd I further declare that no any part of this report has been copied from any source, or if taken, the original source has been given due credit in the content. I have worked for four months on our winter project as required under manual of policies of our institute. Place: Date: Vishal K Patel Id: (201013015) 3 CERTIFICATE This is certifying that Mr. VISHAL K PATEL student of post graduate institute of DA-IICT (Dhirubhai Ambani Institute of Information and Communication Technology), Gandhinagar has satisfactorily completed his project work from 1/01/2012 to 30/04/2012 in Reliance Fresh Ltd. He has undertaken the project of “Study the Supply Chain of Fruits and Vegetables of Reliance Fresh”...
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...Farmers Insurance Group Marketing Plan Vanessa Hesterberg BUS 695 Marketing Capstone Seminar Prof. Dr. C.R. Roberts July 9, 2012 Chapter 4 Marketing Plan Exercise Macro trend analysis encompassing all relevant macro trend categories and should uncover quantitative data that provides evidence of the size and growth rate of the overall market In the demographic environment many of the target audience are middle class homeowners between the ages of 25 and 70 years of age and have pets. The company would incorporate fitness and exercise with a pet and offer the insurance at the same time, appealing to the target audiences’ sociocultural side. The company would also encompass the economic environment which would incorporate extra discounts on the home and auto side for having pet insurance, making the insurance more affordable. According to the Journal Sentential, more companies are offering pet insurance as a perk or discount to the employees. According the American Pet Products Association, Americans spent over 12.2 billion on vet care. Qualitative data regarding the five forces This new line of insurance would compete against other small companies like Purina who sells pet insurance on the side. The only threat would be the threat of other insurance companies like Allstate or Statefarm competing with Farmers after seeing the company’s success. Farmers Insurance would have strong buying power with their current customers and our current target market. There...
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...FACTORS AFFECTING SMALLHOLDER COFFEE PRODUCTION IN KARAGWE DISTRICT, TANZANIA FACTORS AFFECTING SMALLHOLDER COFFEE PRODUCTION IN KARAGWE DISTRICT, TANZANIA By Rodrick Wilbroad Mugishagwe A Dissertation Submitted in Partial/Fulfilment of the Requirements for the Degree of Masters of Science in Economics (Project Planning and Management) of Mzumbe University 2015 CERTIFICATION We, the undersigned, certify that we have read and hereby recommend for acceptance by the Mzumbe University, A dissertation entitled Factors Affecting Smallholder Coffee Production in Karagwe District, Tanzania, in partial/fulfilment of the requirements for award of the degree of Master of Science in Economics (Project Planning and Management) of Mzumbe University. ___________________________ Major Supervisor ___________________________ Internal Examiner External Examiner Accepted for the Board of ………………………………… _________________ DEAN/DIRECTOR, FACULTY/DIRECTORATE/SCHOOL/BOARD DECLARATION AND COPYRIGHT I, Rodrick Wilbroad Mugishagwe, declare that this dissertation is my own original work and that it has not been presented and will not be presented at any other University for a similar or any other degree award. Signature ____________________________ Date ________________________________ © This dissertation is a copyright material protected under the Berne Convention, the...
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...security. My special regard goes to Dr. Suman Prosad Sahaand Dr. Shabareen Tisha who have supported us and helped us all the way through and took care of all the problems faced by us during the program. Special thanks go to the LFE monitors Ruman bhaiya (Technical), Tutul bhaiya (Technical), Fahim bhaiya (Regular) and Tasnia apu (Regular), they were also very co-operative and helpful. All of them have guided us throughout the course session to achieve our success in collecting the data. Letter of Transmittal: 11, Feb 2016 Coordinator Dr. Suman Prosad Saha Dr. Shabareen Tisha Live-in-Field Experience Program- Jan 2016, RDA, Bogra. Subject: Submission of survey report. Dear Sir, With due respects and humble submission, I am Hadiuzzaman Rasel, the member of Group no-13, would like to submit my LFE report, which was held from 2nd January to 13th January...
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...Philippines. White bean nutrition facts show a complete nutrition source that has significant amounts of essential amino acids, as well as an abundance of unsaturated fat, minerals, vitamins, and protein. Also, it contains no cholesterol and is a great source of plant protein that can substitute for meat, poultry, or other meats. For this reason, white bean is a good source of protein. Due to the high cost of commercial feeds, the researchers thought of utilizing white bean, which is a good source of protein, as main ingredient for an alternative supplemental feeds. Small quantities of fish feed can be made quite easily in the laboratory, classroom or at home, with common ingredients and simple kitchen or laboratory equipment. Fish farmers, hobbyists and anyone interested in aquaculture will not only save money but they will also ensure consistent quality of their fishes. Statement of the Problem The main concern of this research study is to determine if the white bean-based pellets are effective as supplemental feed for the growth of baby tilapia. Furthermore, the researchers will also answer the ff. questions: 1. Is there a significant relationship between the mean weight increase and the number of...
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...filtering down to the micro-climates or sub-climates of particular regions. Many studies have been completed utilizing global climate observations in an attempt to model changes to regional food production zones. Private organizations or government grant making groups with an interest in how climate change will directly impact their particular food security have funded most of the research available on this topic. Much of the literature available indicates that economically secure countries are more equipped to handle the food security impacts of climate change and have dedicated fewer resources to studying this issue. Three regions that have completed significant climate studies in relation to food security are Eurasia, Sub-Saharan Africa (SSA) and Australia (to include the Pacific island nations). All three regions discuss the use of Genetically Modified Organisms (GMOs) to address their food security concerns. The Impact of Climate Change on Food Security Climate change presents a multitude of potentially dangerous issues for world communities to solve. Perhaps the largest of these issues is the impact of climate change on food security. T. Thamizhvanan and K. Balaguru (2012) indicate that food security has four dimensions: “availability, accessibility, food utilization, and food system stability” (p. 1). In spite of a global food market, most researchers consider food systems to be regional in nature (Barnett, 2011). This “regional” food system consideration is reflected...
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...[pic] SUMMER TRAINING REPORT ON “CONSUMER BEHAVIOR & SATISFACTION” FOR [pic] “GUJRAT CO-OPERATIVE MILK MARKETING FEDERATION LTD.” BY ROHAN ROY SAMUEL Submitted in partial fulfilment of the requirement for the award of Post Graduate Diploma in Management. 2008-2009 CERTIFICATE OF THE COMPANY CERTIFICATE This is to certify that Mr. ROHAN ROY SAMUEL of DSM has successfully completed the summer training in partial fulfilment of requirement for the award of PGDM Degree prescribed by the Institute. This report is the record of authentic work carried out by the student during the academic year 2008 -2009. Prof. VIBHUTI JHA Prof. N. H. Deshpande (Internal Guide) Vice-President (Faculty of Management) DECLARATION I, Rohan Roy Samuel hereby declare that this report is the record of authentic work carried out by me during the academic year 2008-2009 in Amul (Gujrat co-operative Milk Marketing Federation) Gujarat Co-operative Milk Marketing Federation Gudiyari Raipur (C.G.) ( ) Signature of the student ( Rohan Roy Samuel ) ACKNOWLEDGEMENT With immense...
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...the trade embargo. Though an exact date has not been given “the initial surge of excitement among U.S. businesses after December 17 was palpable: Finally, an opportunity to enter a largely unexploited market, forbidden for half a century” ("Let's Make a Deal: Doing Business in Cuba," n.d.) This opportunity will allow John Deere to offer products such as their heavy farming equipment. The two products I have chosen that will be new to their market is heavy duty compact tractors and seeding/planting tractors. “John Deere tractors would enable local farmers to raise more crops many farmers work their fields with teams of oxen, and Cuba imports two-thirds of its food” (Cuban market could be boon to U.S. businesses. (n.d.)) A1.a Method The target market for the products are the farmers of the urban and organic farms in Cuba. The three different methods that will help me determine that there is both a need as well as an existing market include, focus groups, the internet search engines such as Google, and government sources. Since the web/the internet, and mobile access is rare in Cuba, I wouldn’t use methods that were dependent on technology. The first method I would use would be focus groups. The group would touch base on the first two products we hope to introduce into their market once allowed. Their feedback would be noted, and the gathered information would be used to decide on the overall direction of the marketing plan....
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...model for achieving localized food security and farmers benefit protection Md. Reza Ahmed Khan, Assistant Chief (cc), DAM The Context of the Proposition-Problem Scenario Tough decreased to 18.87% of the GDP, agriculture still plays a very important and strategic role in accelerating economic growth and alleviating poverty in Bangladesh. When forward and backward linkages are taken into account, the agriculture and agribusiness contribution to GDP is estimated at about 35%. In a country, where 60% of the workforce is absorbed by agriculture, farmers’ needs should come as a priority when envisioning the country’s future. Yet, irrespective of several successful interventions in the last couple of decades under the shadows of almost self-sustainability in grain production, farmers’ fate; particularly the medium, small, and marginal didn’t change much. They remained within the poverty cycle and may be more than others engaged in other professions. Many factors like lack of effective market mechanisms and marketing infrastructure, absence of adequate policy supports etc. can be identified as the reasons behind this aggrieved situation of the farmers, yet to find out an effective solution we need to understand the true nature of the problem. This write up intends to explore one of the basic reasons behind this and a probable way out. It’s natural and follows behavioral economics or even if we want to state it as the normal diction of market economy that the non perishable agricultural...
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...Recruitment…………………………………………………...9 9.2.2. Training Programs……………………………………………………....9 9.2.3. Remuneration…………………………………………………………....10 Interview with the Human Resource Manager……………………………....10 10.1. Tasks & Responsibilities of the Manager……………………………....10 10.1.1. Chain of Command and Span of Control…………………….............10 10.1.2. Strategic Vs Operational Roles………………………………………..10 10.1.3. Role as a Business Partner……………………………………………..11 10.1.4. Ensuring Coordination & Integration…………………………….......11 10.1.5. Training & Development of Employees………………………………11 10.1.6. Ensuring Motivation & Communication with Employees………......12 10.1.7. Nestlé as a Global Entity……………………………………………….12 10.1.8. Providing Guidance…………………………………………………….12 10.2. Observations &...
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...Assessment of Microbial quality of different vegetables in various markets Comparison of internal and external surface contamination of vegetables The mean microbial counts of both external and internal parts of the vegetable samples showed overall high contamination for total coliform (TC), faecal coliform (FC) and yeast count (YC). The mean FC levels of all the crops (external and internal surface combined) exceed the International Commission on Microbiological Specifications for Food (ICSMF, 1974) recommended level of 1.0 x 105 fecal coliforms per gram fresh weight. This observation has been reported in Ghana and elsewhere (Obeng, 2007; Mensah et al., 2001). In this study, the contamination of external surface of vegetables was significantly higher than the internal contamination. The total means of the internal microbial counts (TC and FC) of the vegetable samples are high and comparable with counts observed in some non-vegetable foods such as milk and meat (Agbodaze et al. 2005; CDC, 2003; Aning, 2002). The sources of contamination of vegetables includes Soil, irrigation water, green or inadequately composted manure, air (dust), wild and domestic animals, insects, human handling. harvesting, transporting containers, transporting vehicles, wholesale facilities, washing and rinsing water, improper storage, cross contamination and improper ambient temperature (Beuchat, 1996). The only non-bacterial quality indicator investigated was yeast contamination, and the levels...
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...Essays in Banking and Risk Management by James Ian Vickery B.Ec.(Hons), University of New South Wales (1997) Submitted to the Department of Economics in partial fulllment of the requirements for the degree of Doctor of Philosophy in Economics at the MASSACHUSETTS INSTITUTE OF TECHNOLOGY September 2004 c ° James Ian Vickery, MMIV. All rights reserved. The author hereby grants to Massachusetts Institute of Technology permission to reproduce and to distribute copies of this thesis document in whole or in part. Signature of Author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Department of Economics August 15 2004 Certied by . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ricardo Caballero Ford International Professor of Economics Thesis Supervisor Accepted by. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Peter Temin Elisha Gray II Professor of Economics Chairperson, Department Committee on Graduate Studies Essays in Banking and Risk Management by James Ian Vickery Submitted to the Department of Economics on August 15 2004, in partial fulllment of the requirements for the degree of Doctor of Philosophy in Economics Abstract This thesis consists of three essays at the intersection...
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...Soil Conservation Working Group Report This report provided content for the Wisconsin Initiative on Climate Change Impacts first report, Wisconsin’s Changing Climate: Impacts and Adaptation, released in February 2011. THE WISCONSIN INITIATIVE ON CLIMATE CHANGE IMPACTS 1st Adaptive Assessment Report Contribution of the Soil Conservation Working Group July 2010 Contour stripcropping in central Wisconsin Photo by Ron Nichols, USDA Natural Resources Conservation Service Participants of Working Group William L. Bland, Professor, Department of Soil Science, University of Wisconsin-Madison (Working Group Chair and lead author) Kelly R. Maynard, M.S. Agroecology, University of Wisconsin-Madison (Project Assistant) Jeremy Balousek, P.E., Urban Conservation Engineer, Dane County Land and Water Resources Department Denny Caneff, Executive Director, River Alliance of Wisconsin, Inc. Laura W. Good, Associate Scientist, Department of Soil Science, University of Wisconson-Madison Kevin Kirsch, Water Resource Engineer, Wisconsin Department of Natural Resources Patrick Murphy, State Resource Conservationist, Natural Resources Conservation Service John M. Norman, Emeritus Professor of Soil science, Department of Soil Science, University of Wisconsin-Madison James VandenBrook, Water Quality Section Chief, Wisconsin Department of Agriculture, Trade, and Consumer Protection Sara Walling, Water Quality Specialist, Wisconsin Department of Agriculture, Trade, and ...
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